Base Management Manager, Growth & Monetization
3 days ago
Charlotte
Company Description At Brightspeed, we are reimagining how people live, work, play and connect by providing fast, reliable internet connections and an awesome customer experience in twenty states throughout the Midwest and South. Backed by funds managed by Apollo Global Management,our vision is to accelerate the upgrade of copper to fiber optic technologies, bringing faster and more reliable internet service to many rural markets traditionally underserved by broadband providers, while delivering best-in-class customer experience. Be a part of the team that will make this vision a reality....designing and building a world class fiber network and creating a customer experience second to none. Job Description The Manager, Growth & Monetization exists to drive sustainable revenue growth across the existing customer base by increasing adoption of higher speed tiers and valueadded services (VAS). This role owns the lifecycle growth strategy for monetization-translating customer behavior, tenure, and usage signals into targeted upgrade and attach opportunities that increase ARPU and customer lifetime value while maintaining churn and experience guardrails. Operating at a strategic and executional level, the role defines growth priorities, designs and evaluates monetization experiments, and partners across CRM, Analytics, Finance, Care, and Product to scale proven revenue levers. This position is a key contributor within the Base Management organization and serves as the primary owner of customerled revenue growth for established customers. • Accountable for growing ARPU and incremental revenue through speed upgrades, VAS attach, and tenurebased monetization strategies across the customer lifecycle., • Owns monetization strategy for the existing base, balancing revenue growth with customer experience, churn risk, and regulatory/compliance requirements., • Serves as the strategic bridge between customer insights and execution-converting usage, behavioral, and propensity signals into actionable growth opportunities., • Leads a testandlearn growth model, setting hypotheses, success metrics, and guardrails to rapidly identify, scale, or retire monetization initiatives., • Influences crossfunctional decisions by partnering closely with CRM, Analytics, Finance, and Customer Care to align offers, targeting, and channel orchestration. The Manager, Growth & Monetization is responsible for driving customerled revenue growth across the existing base through highervalue service adoption while protecting customer experience and longterm value. The role exercises independent judgment to set growth priorities, design monetization strategies, and evaluate tradeoffs between revenue, churn risk, and customer impact. Own lifecycle monetization strategy for the existing customer base • This role does not initially require direct supervision of fulltime employees but may provide functional leadership, mentorship, and prioritization guidance to analysts, marketers, or crossfunctional partners. Direct people management responsibilities may be added as the function scales. Qualifications You will thrive in this role if you: Education • Minimum 5 years of experience in customer lifecycle marketing, base management, retention, or revenue growth roles within a subscriptionbased, telecom, broadband, SaaS, or services business., • Demonstrated experience owning monetization initiatives that drive incremental revenue through upgrades, addon services, or targeted offers to an existing customer base., • Experience working crossfunctionally with analytics, customer communications/CRM, finance, and operational teams to deliver growth initiatives., • Strong working knowledge of lifecycle marketing and customer monetization concepts, including segmentation, targeting, customer value, and churn risk management., • Ability to interpret customer, usage, and performance data to inform growth decisions and prioritize monetization opportunities., • Familiarity with customer communication platforms, analytics or business intelligence tools, and experimentation or optimization frameworks sufficient to partner effectively with technical teams., • May perform other duties as assigned., • Experience in telecom, broadband, wireless, or other recurringrevenue subscription businesses with tiered service levels and addon products., • Prior ownership of speed upgrade, service tier migration, or valueadded service attach strategies within an existing customer base., • Experience working with customer usage, behavioral, or tenurebased data to inform monetization or lifecycle strategies., • Exposure to experimentation frameworks, pricing or offer optimization, or marginal economics related to customer growth and retention., • Experience influencing customerfacing or frontline teams (e.g., care, sales support) to enable monetization or saverelated growth opportunities., • English: Required, • Additional languages: Not required; proficiency in additional languages is a plus but not necessary to perform the essential functions of the role. Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. • Describe the physical environment in which the work is performed (i.e., in an office or outside), • Work is primarily sedentary and performed indoors from a home office or company office environment., • The role requires regular use of office productivity equipment, including a computer, monitor, keyboard, telephone, and typical office machinery such as printers or copy machines., • The employee will spend the majority of work time sitting, with occasional standing or walking., • Minimal lifting may be required, generally limited to standard office materials (e.g., laptop, documents), typically less than 10 pounds., • Limited travel may be required on an infrequent basis for team meetings, planning sessions, or crossfunctional collaboration., • Work hours generally align with standard business hours; however, occasional evenings or extended hours may be required to support business needs, planning cycles, or performance reviews. #LI-RW1 Additional Information WHY JOIN US? We aspire to contemporary ways of working. Recognized as a Top Workplace by the Charlotte Observer, Brightspeed HQ is located on the 7th floor of the new Vantage South End - East Tower in Charlotte, NC.We prioritize hiring talent in the Charlotte area, whenever possible, to make it a truly vibrant destination for our hybrid workforce. At Brightspeed, we have roles that are designated as remote, hybrid, office or field-based, depending on the position, business needs and individual circumstances. We also invest in technology that enables our entire team to stay connected. Why? Because Brightspeed recognizes the value of finding the best talent for the job, wherever they may be. We offer competitive compensation and comprehensive benefits. Our benefits and paid time off programs reflect our underlying belief in promoting overall wellness throughphysical, emotional and financial health.Brightspeed offers a comprehensive benefit program, including competitive medical, dental, vision, and life insurance; an employee assistance program; a 401K plan with company match and a host of voluntary benefits. Inclusion and belongingare at the center of our grounding belief inBeing Real. When we bring our authentic selves to work, everyone is better as a result. A diverse team helps us befierce advocatesfor moreaccessible,inclusiveand high-quality internet, because webelieve doing so promotesequityin the communities we serve. Brightspeed is an Equal Opportunity Employer that is committed to inclusion of all qualified individuals, including individuals with a disability/veterans. 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