Associate Brand Manager
7 days ago
Santa Rosa
Job Description JOB STATEMENT Bronco Wine Company is seeking a dynamic, strategic, and hands‑on Associate Brand Manager to support and partner with our Senior Brand Manager across brand innovation, growth initiatives, and market activation. This role is ideal for a curious, driven marketer with a passion for wine and CPG, a commercial mindset, and the energy and creativity to reinvigorate brands with fresh positioning and execution. You will be immersed in a fast-paced, collaborating cross‑functionally to deliver brand excellence from concept to shelf and from DTC to on‑premise. Why Join Bronco Wine Company You’ll join a family-owned industry leader where your voice matters and your creativity can truly shine. With a portfolio of respected, evolving brands and a culture rooted in innovation, sustainability, and community, you’ll help shape the next chapter of wine marketing. If you’re ready to roll up your sleeves, collaborate across teams, and make a real impact. This is your place to grow. Essential Duties: • Support development and execution of annual brand plans and innovation roadmaps (SKUs, packaging updates, line extensions) in partnership with Senior Brand Manager., • Drive data‑backed analyses (shipments, depletions, distribution, velocity, trade channel performance) and present business review insights with actionable recommendations., • Monitor and track brand P&L components — marketing spend, forecast vs actual, COGS, margin impacts — and manage budget/PO/vendor coordination for brand projects., • Coordinate packaging/label development and compliance reviews (ensuring brand standards, regulatory adherence, speed‑to‑market)., • Develop trade‑ and consumer‑facing tools: sales/distributor presentations, DTC/web content, influencer/social assets, experiential event materials, and POS., • Plan, activate and support key events, wine competitions, tastings, distributor/retailer trainings, and field‑based trade programs to drive brand visibility and velocity., • Manage social media platforms and digital content, ensuring consistent brand tone, voice, visual identity, and alignment with regional/in‑market assets., • Collaborate across departments (Sales, DTC, E‑commerce, Production, Creative, Insights) and external agencies/vendors to ensure seamless project execution., • Proactively identify competitor and category trends, channel shifts, consumer occasion insights, and recommend innovative brand and activation strategies., • Bachelor’s degree in marketing, Business, or related field., • 2–4 years of brand marketing or CPG/beverage experience (wine/alcohol industry a plus!), • Familiarity with the 3‑tier alcohol beverage distribution system (supplier → distributor → retailer) and basic off‑premise/on‑premise channel dynamics., • Strong proficiency in Microsoft Excel and PowerPoint (data tracking/reporting, presentations) and solid working knowledge of Microsoft Office/Teams systems., • Demonstrated analytical mindset — comfortable with datasets that inform brand strategy, performance tracking, and commercial outcomes., • Experience managing marketing/agency/vendor budgets and tools; able to follow through from brief to execution., • Social media and digital marketing experience with an eye for brand voice and visual consistency., • Organized, adaptable, resourceful, and ready to thrive in a high-energy, ever-evolving environment., • Excellent written and verbal communication skills; ability to distill complex data into clear storylines and presentations., • Creative mindset to develop innovative market strategies and promotional campaigns with target audiences., • Cross-Functional Collaboration across various departments to align brand strategies., • Market Analysis ability to conduct thorough market research to understand consumer behavior, markets trends and competitive landscape., • Account Relationship Management, • Leadership & Team Alignment, • Project Management to proficiently managing multiple projects simultaneously end to end execution., • Analytical Rigor & Data-Driven Decision-Making, • A clear, data-driven portfolio strategy is in place that informs proactive pitching and long-term account planning., • Adaptability to change market conditions and consumer preferences, allowing for quick adjustments in brand strategies. PHYSICAL REQUIREMENTS: • Lifting and Carrying: Ability to lift and carry items, often weighing up to 50 lbs., • Standing and Walking: Frequent standing and walking for extended periods., • Pushing and Pulling: Ability to push or pull objects as part of the job duties., • Bending and Stopping: Capability to bend, stoop, and stop for short distances., • Sitting and Reaching: Ability to alternate between sitting and standing, as well as reaching with hands and arms., • Limited noise level, • Indoor climate