Buscar empleo: 770 ofertas de trabajo de estrategia marca en Madrid (junio 2026)

About the job Barceló Group is a family-owned company founded in 1931 by Simón Barceló in Mallorca (Spain). Our expansion to the world's major destinations, along with our clear growth strategy, has allowed us to position ourselves as the 2nd largest chain in Spain and one of the top 30 in the world in terms of the number of rooms. Our commitment to ensuring the satisfaction of our visiting guests and the well-being of our entire team has been rewarded with the "Best Hotel Management Company in the World" award at the latest edition of the World Travel Awards, considered the Oscars of the international tourism sector. Currently, Barceló Hotel Group has 270 urban and resort hotels with 4 and 5 stars, totaling over 60,000 rooms distributed in 24 countries. These hotels are marketed under four brands that allow us to provide our guests with a clear differentiating value in terms of both quality and service: • Royal Hideaway Luxury Hotels & Resorts, • Barceló Hotels & Resorts, • Occidental Hotels & Resorts, • Allegro Hotels All of the above, combined with a clear spirit of sustainable improvement, enables us to look towards the future with optimism, always backed by the strength and international presence that have characterized the Barceló Group throughout its more than 90 years of business trajectory. Do you want to be part of our story? Join our team! Responsabilidades principales • En coordinación con la Dirección Comercial Corporativa, definición e implementación de la estrategia comercial para grandes cuentas internacionales en los segmentos Corporate y MICE., • Identificación, captación y desarrollo de cuentas clave con presencia multinacional o global (Corporaciones multinacionales, Consortia, TMCs)., • Liderazgo en procesos de negociación complejos: RFPs globales, acuerdos marco internacionales, programas preferentes y contratos multi-país., • Gestión directa de un portfolio de cuentas estratégicas, asegurando crecimiento de producción, rentabilidad y penetración en la red hotelera., • Coordinación con equipos comerciales regionales y locales para la correcta implementación de acuerdos globales y alineación estratégica., • Análisis de performance de cuentas (KPIs, producción, market share, share of wallet) y definición de planes de acción, así como elaboración de reporting estratégico, previsiones y seguimiento de objetivos comerciales., • Representación de la compañía en ferias internacionales, workshops, roadshows y eventos del sector., • Desarrollo de relaciones de alto nivel con decisores clave Your benefits: *You will have the opportunity to work in a flexible, collaborative, and responsible work environment, surrounded by the best colleagues. • Why limit yourself to one location when you can move between countries and work in different areas of the company? At Barceló Hotel Group, we offer you geographical mobility and the chance to gain knowledge about various products and services throughout your career., • We understand that a committed and experienced team is essential for growth. That's why we have specific career plans available in different areas of the company, which you can join. *You will have access to the best training programs in the market, tailored to your position within the company. Additionally, because we strongly believe in personal development, we provide a wide range of open training activities through our Barceló Campus e-learning platform. • We invite you to explore Barceló Responsible, our Corporate Responsibility brand. This initiative encompasses numerous actions related to social, economic, and environmental development in all the locations where our company operates. We want you to join us in our commitment to building a better future! As one of our greatest challenges is ensuring your happiness, being part of the Barceló Hotel Group team comes with additional advantages and benefits, including: 1. Exclusive discounts on hotels and travel for you, your family, and friends., 2. Access to a health insurance policy with numerous advantages and special conditions for the Barceló group., 3. Ongoing discounts with various companies related to leisure and free time., 4. Special offers with product and service companies., 5. Exclusive agreements with different training and business schools Requisitos • Experiencia mínima de 5-7 años en ventas hoteleras, con al menos 2-3 años gestionando grandes cuentas internacionales o posiciones de responsabilidad., • Experiencia demostrada en negociación de RFPs globales, acuerdos multinacionales y cuentas estratégicas., • Conocimiento profundo del segmento Business Travel y MICE a nivel internacional., • Experiencia trabajando con TMCs globales (American Express GBT, CWT, BCD Travel, etc.) tanto en el área de Corporate transient como en MICE., • Alto nivel de interlocución y capacidad de negociación con perfiles senior., • Manejo avanzado de CRM y herramientas de análisis comercial., • Disponibilidad para viajar a nivel internacional. Idiomas • Inglés obligatorio (nivel muy alto, negociación)., • Valorable otros idiomas (francés, alemán u otros mercados estratégicos). La empresa The Barceló Group, founded in 1931 by Simón Barceló in the island of Mallorca (Spain), is a vertically integrated tourism group that is made up of the Barceló Hotel Group, which has more than 250 hotels and more than 55,000 rooms in 22 countries; and by the travel division Ávoris, which has more than 700 travel agencies on 4 continents, several tour operators and receptive operators, and even an airline. Working at Barceló means being part of a project. It's not because we are the second largest hotel chain in Spain, nor because our growth is unstoppable. The real reason is that we are a people-oriented company that works for people. Wherever you are, you can always go further. We believe in respect, effort and the ability to excel. In an industry that is constantly evolving, and with such a diverse, multidisciplinary team, rigid structures have no place. Dynamism is in the company’s DNA and that’s why we’re committed to the education, training and continuous development of our team. Since 1989 the company has been channeling its social work through the Barceló Foundation, which collaborates in health, education, economic development and culture projects in underdeveloped countries. At Barceló our motto is: wherever you are, you can always go further.

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