VP, Social Media Acceleration
8 days ago
London
About Us \n SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. \n VP, Social Media Acceleration is a critical leadership role responsible for designing the systems and processes that power a world-class, future-ready social ecosystem. Serving as the right hand and strategic operator to the VP of Global Social, this leader is part operational architect, part strategic connector, and part culture carrier. You will ensure our global social strategy is aligned, execution is accountable, and operations run with clarity, speed, and impact—scaling social media excellence across markets, unlocking innovation, and enabling teams to deliver culturally resonant, business-driving content at global scale. \n Key Responsibilities \n Global Social Media Strategy & Execution \n\n • Partner with the VP of Global Social Media to translate high-level vision into actionable strategies, playbooks, and market-level execution plans.\n, • Lead global social operating rhythms—business reviews, leadership meetings, launch readiness, and annual planning—to ensure priorities are clear, tracked, and delivered.\n, • Serve as the connective tissue between global leadership and regional/local teams, ensuring information, priorities, and accountability flow seamlessly.\n, • Oversee the operational alignment of creative, media, influencer, analytics, and brand partners to enable market success.\n, • Lead the development and scaling of a global content engine that delivers high-quality creative across always-on, campaign, and product launch moments.\n, • Ensure global assets are adaptable for local markets while maintaining brand consistency and cultural relevance.\n, • Oversee the global social media tech stack—including publishing, listening, analytics, content management, and advocacy tools. \n, • Drive the selection, integration, and optimization of platforms to improve speed, collaboration, and performance measurement.\n, • Establish and track KPIs for social performance globally, ensuring results are communicated clearly to leadership.\n, • Safeguard brand reputation through proactive governance, compliance with platform policies, and readiness for issues or crises.\n, • Define and manage global social resourcing—balancing centralized, regional, in-house, and agency support models.\n, • Build global social fluency across the organization through training, playbooks, and market enablement programs.\n, • 12+ years in social media, digital marketing, or brand leadership roles, with significant global and operational experience.\n, • Proven success driving execution in matrixed, multinational environments.\n, • Deep expertise across the full social ecosystem—paid, organic, influencer, commerce, and emerging technologies.\n, • Strong operational leadership skills, with the ability to bring structure to complexity and align cross-functional stakeholders.\n, • Experience managing large-scale creative, media, and influencer initiatives with measurable business outcomes.\n \n We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at \n