Paid Media Executive
2 days ago
Glasgow
Paid Media Executive - Fast-growing fashion brand Salary - Upto £32k Location - Manchester Staff discount Private Healthcare Onsite Gym Zachary Daniels are partnered with a fast-growing online fashion retailer specialising in trend-led clothing, offering a wide range of styles at accessible prices. The Role: As Paid Media Executive, you'll take ownership of planning, launching, optimising and reporting on paid advertising campaigns across multiple platforms. You'll work closely with the wider e-commerce and marketing teams to support customer acquisition, revenue growth and return on ad spend (ROAS), while helping shape creative testing and campaign strategy for a fast-growing direct-to-consumer retail brand. Key Responsibilities: • Build, manage and optimise paid media campaigns across multiple advertising platforms., • Monitor daily campaign performance, budgets and key performance indicators (KPIs) to maximise efficiency and return on investment., • Plan and execute ongoing testing across audiences, creative, bidding strategies, campaign structures and messaging., • Analyse campaign and customer data to identify trends, opportunities and actionable insights., • Support customer acquisition and retention strategies through effective paid media activity., • Work closely with the wider marketing team to brief, develop and test new advertising creative., • Collaborate with the e-commerce team to align campaigns with product launches, promotions, trading activity and seasonal campaigns., • Monitor competitor activity and emerging market trends to identify new growth opportunities., • Stay up to date with platform developments, digital advertising trends and emerging paid media opportunities., • Assist with attribution analysis, conversion tracking and measurement improvements where required., • Maintain best practices across campaign structures, naming conventions, tracking and account hygiene., • Contribute to reporting and communicate campaign performance and recommendations to key stakeholders. About You:, • 2 years of hands-on experience managing paid media campaigns., • Strong practical experience with Meta Ads (Facebook & Instagram) - essential., • Experience managing campaign budgets and optimising towards ROAS, CPA, revenue and other commercial KPIs., • Confident analysing campaign performance using Google Analytics and platform reporting tools.Why Apply:, • Join a fast-growing, ambitious e-commerce fashion business., • Make a direct impact on customer acquisition, revenue and growth., • Work in a fast-paced, data-driven marketing environment., • Gain hands-on experience across leading paid media platforms., • Have real ownership of campaigns, testing and optimisation., • Collaborate closely with creative, marketing and e-commerce teams., • Develop your skills across Meta, Google, TikTok and other digital channels. BBBH37434 JBRP1_UKTJ