CRO/UX/UI Specialist (On-Site Only)
1 day ago
Fort Lauderdale
Job Description Job Description: TLF's CRO/UX/UI Specialist, you will play a pivotal role in driving conversions and enhancing the user experience on our e-commerce platform, TLFapparel.com, and TLF’s Custom App. Leveraging your expertise in design, e-commerce, and Shopify, you will develop and implement strategies to optimize the customer journey, increase conversion rates, and improve overall website performance. You will work closely with the e-commerce manager to develop and execute all the strategies mentioned below. Roles & Responsibilities (Including but not limited to the below): • Own the end-to-end ecommerce experience, CRO strategy, and website performance, driving revenue growth through optimization of UX, merchandising, product data, and customer journey across all digital touchpoints., • Lead and execute the full product upload and launch process in Shopify, including product creation, description uploads, SKU/barcode updates, SRP and pricing validation, tag cleanup and structure, color swatches, image compression (WEBP) and CDN uploads, size charts, meta fields and attributes, and final QA, ensuring all products are accurate, optimized, and pushed live across all sales channels. Manage Complete the Look, related products, UGC video uploads, and GIF creation, ensuring PDPs are fully merchandised and optimized for conversion., • Own final product launch execution, ensuring accuracy across all elements (data, visuals, merchandising, channels), • Own collection creation and merchandising strategy, including building collections, managing Kimonix rules (sorting, pinning, grouping matching sets, handling OOS items), and continuously optimizing product hierarchy and assortment to improve AOV, RPS, and conversion., • Lead UI/UX strategy and website layout optimization, defining structure and improvements across homepage, PDP, collection pages, navigation, and cart to improve usability, product discovery, and conversion., • Define and execute the CRO and A/B testing roadmap, including maintaining the Figma roadmap, building tests in Convert, defining KPIs (CVR, AOV, CTR, ATC), tracking results via scorecards, and implementing winning variations., • CRO Focus (The Goal): Using data, psychology, and A/B testing to increase the percentage of visitors who take a specific action (e.g., buying a product, signing up)., • Continuously design and propose new initiatives, components, and features aimed at improving conversion rate, including building detailed Figma designs and leveraging tools such as AI builders to accelerate ideation and development., • UX/UI Focus (The Method): Designing the interface (UI) and user journey (UX) to be intuitive and engaging., • The Hybrid Lead: A Lead CRO/UX/UI Designer ensures that the design is not just aesthetically pleasing but also optimized for business performance (revenue/conversions)., • Strategic Direction: Developing experimentation roadmaps and testing hypotheses to improve funnels., • Hands-on Design & Analysis: Prototyping in tools like Figma, analyzing heatmaps, and running user tests., • Build new components and innovative experiences using AI-driven tools and collaborate with developers to implement them, ensuring scalability, performance, and alignment with CRO goals., • Conduct heatmap, scroll map, and session recording analysis, alongside collection-level revenue and performance analysis (RPS, CTR, CVR, product interaction) to identify user behavior patterns, friction points, and opportunities for optimization, • Use behavioral data and revenue insights to drive decisions across merchandising, layout, CRO strategy, and feature development, • Collaborate closely with web development to translate business needs into technical requirements, guide implementation and updates., • Work directly with web developers to maintain, optimize and fully leverage all third-party apps and integrations, ensuring tools are correctly configured, aligned with business needs, and used to their full potential., • Collaborate with the graphic design team, providing direction on layouts, structure, and required assets, and assisting with sourcing, adapting, and optimizing UGC and visual content for site use., • Lead app optimization initiatives, including improving usage, reducing redundancy, and ensuring maximum efficiency and performance across all tools., • Define and optimize upsell cross-sell, and personalization strategies, improving AOV and customer experience., • Monitor and analyze site performance metrics, identify trends, diagnose issues, and implement data-driven solutions., • Ensure data consistency and feed optimization across all platforms, including Shopify, TikTok Shop, Meta, Google Merchant, and other channels., • Manage Shop App and Meta Shop updates, including collection of visuals, promotions, and visual alignment across platforms., • Own prioritization and roadmap planning for the web team, aligning CRO initiatives, development resources, audits, and business priorities., • Mentor and support junior member, providing guidance on workflows, CRO thinking, product setup, and best practices to ensure consistency and scalability across the team., • Lead website initiatives and strategic projects, driving new features, improvements, and innovations that enhance conversion, user experience, and overall business performance., • Take full ownership of ecommerce strategy and execution, ensuring all website operations, launches, systems, and optimizations are aligned, scalable, and performing at a high level., • Analyze user behavior using heatmaps and conduct and set up A/B tests in Convert, Crazy Egg, or Heatmap or other analytical tools., • Optimize landing pages, product pages, and the checkout process for maximum conversions and page load times and speeds., • Track, analyze, and report on key performance indicators (KPIs) and conversion metrics., • Stay up-to-date with the latest CRO trends, tools, and best practices., • Ability to design homepage and product page designs based on data collected from A/B test and funnel analysis., • High proficiency in FIGMA and Photoshop. Required Experience: • Bachelor’s Degree in Marketing or Computer Science, Design, or a related field., • 3+ years of professional experience, in D2C ecommerce, • 3+ years of professional experience in onsite / app events and off-site events to track all needed data to make informed decisions, • 3+ years of professional experience, in setting up and optimizing onsite / app events and off-site events to track all needed data to make informed decisions, • 3+ years of professional experience, Conversion Funnel Optimization, analysis, multivariant testing and funnel optimization, • 3+ years of professional experience, using Figma, • 3+ years of professional experience, Strong proficiency of HTML5, CSS3, and modern JavaScript (ES6+), • 3+ years of professional experience, Ability to translate design mockups (Figma) into functional code, • 3+ years of professional experience, Extremely proficient in Google Lighthouse, • 3+ years of professional experience, Extremely proficient PageSpeed Insights, • 3+ years of professional experience, Extremely proficient Google Search Console, • 3+ years of professional experience, Extremely proficient Screaming Frog (or similar app), • 3+ years of professional experience, Extremely proficient SEMrush (or similar app), • 3+ years of professional experience, Extremely proficient Heatmaps (or similar app), • 3+ years of professional experience, Extremely proficient GA4, • 3+ years of professional experience, Extremely proficient GTM (Google Tag Manager), • 1 - 2+ year experience using Shopify functions and flowsCompany DescriptionTLF was established in 2012 as a premium athletic and lifestyle apparel brand, pioneering a new category of Gym-To-Street® Wear products engineered for your toughest training sessions, designed to carry you through the rest of your day for wherever life takes you. Our mission is to provide products designed to push the limits of innovation and human performance to the highest possible level via fit, wearability, and functionality while simultaneously providing an exclusive sense of style and unparalleled quality. Our products are distributed and sold globally direct to consumers via TLFapparel.com and our TLF App. Join our team and work in a fun, fast-paced, energetic environment with endless potential for individual and professional career growth. Our company culture does not micromanage its team members. Instead, we thrive on empowering people to be self-motivated professionals who challenge themselves to work harder, smarter, and more efficiently as individuals and as part of a team. This winning formula creates a culture that inspires individuals and team members to continually set new and unprecedented goals that will continue to drive TLF to become a global leader in Gym-To-Street® Wear. What are you waiting for? Join the TLF “FAM“ and create a lasting career that will never feel like a job but instead like you are fulfilling a passion that will make history! Let’s REDEFINE IMPOSSIBLE® and TAKE LIFE FURTHER® together. BENEFITS (For Full-Time Employees Only): -\tMedical 80% Employer Paid (For Employees And Family) -\tDental 80% Employer Paid (For Employees And Family) -\tVision -\t401k -\tA free gym membership to TLF’s state-of-the-art gym (aka TLF TRAINING LAB®) -\tChill, refuel, and recharge in our awesome employee lounge (unlimited coffee and tea) -\tPS5 stations for gamers -\tA monthly product allowance ($100) for our premium TLF Gym-To-Street® Wear -\tContinued education programs & training are available -\tEmployee team-building events Note: National monthly medical premiums can range from approximately $665 (individual) to $1,950 (family). TLF’s “medical benefits package” can potentially save individuals and/or families between $530 and/or $1,560/month (averaging up to approximately $18,700 annually). TIME OFF BENEFITS (For Full-Time EXEMPT Employees Only): -\tVacation: 2 weeks a year (accrued at a rate of 3.08 per pay period) -\tSick Days: 6 days a year (accrued at a rate of 1.85 per pay period) -\tPersonal Days (PTO’s) 4 days a year (1 day accrued every quarter) -\t10 Paid Holidays -\t1 Floating Holiday (a day of your choosing) Note: TLF provides 31 paid days off annually, equivalent to one additional month of paid compensation. TIME OFF BENEFITS (for full-time NONEXEMPT employees only): -\tVacation: 2 weeks a year (0.04167) per hr. worked -\tSick Days: 6 days a year (1.85 hours accrued per pay period) -\tPersonal Days: 4 days a year (1 day accrued per quarter) -\t10 Paid Holidays -\t1 Floating Holiday (a day of your choosing) Note: TLF provides 31 paid days off annually, equivalent to one additional month of paid compensation. TLF is an equal-opportunity employer. We value diversity at our company. We don't discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.TLF was established in 2012 as a premium athletic and lifestyle apparel brand, pioneering a new category of Gym-To-Street® Wear products engineered for your toughest training sessions, designed to carry you through the rest of your day for wherever life takes you. Our mission is to provide products designed to push the limits of innovation and human performance to the highest possible level via fit, wearability, and functionality while simultaneously providing an exclusive sense of style and unparalleled quality. Our products are distributed and sold globally direct to consumers via TLFapparel.com and our TLF App. \r\n\r\nJoin our team and work in a fun, fast-paced, energetic environment with endless potential for individual and professional career growth. Our company culture does not micromanage its team members. Instead, we thrive on empowering people to be self-motivated professionals who challenge themselves to work harder, smarter, and more efficiently as individuals and as part of a team. This winning formula creates a culture that inspires individuals and team members to continually set new and unprecedented goals that will continue to drive TLF to become a global leader in Gym-To-Street® Wear.\r\n\r\nWhat are you waiting for? Join the TLF “FAM“ and create a lasting career that will never feel like a job but instead like you are fulfilling a passion that will make history! Let’s REDEFINE IMPOSSIBLE® and TAKE LIFE FURTHER® together.\r\n\r\nBENEFITS (For Full-Time Employees Only):\r\n•\tMedical 80% Employer Paid (For Employees And Family)\r\n•\tDental 80% Employer Paid (For Employees And Family)\r\n•\tVision\r\n•\t401k\r\n•\tA free gym membership to TLF’s state-of-the-art gym (aka TLF TRAINING LAB®)\r\n•\tChill, refuel, and recharge in our awesome employee lounge (unlimited coffee and tea)\r\n•\tPS5 stations for gamers\r\n•\tA monthly product allowance ($100) for our premium TLF Gym-To-Street® Wear \r\n•\tContinued education programs & training are available\r\n•\tEmployee team-building events\r\nNote: National monthly medical premiums can range from approximately $665 (individual) to $1,950 (family). TLF’s “medical benefits package” can potentially save individuals and/or families between $530 and/or $1,560/month (averaging up to approximately $18,700 annually).\r\n\r\nTIME OFF BENEFITS (For Full-Time EXEMPT Employees Only): \r\n•\tVacation: 2 weeks a year (accrued at a rate of 3.08 per pay period)\r\n•\tSick Days: 6 days a year (accrued at a rate of 1.85 per pay period)\r\n•\tPersonal Days (PTO’s) 4 days a year (1 day accrued every quarter)\r\n•\t10 Paid Holidays \r\n•\t1 Floating Holiday (a day of your choosing)\r\nNote: TLF provides 31 paid days off annually, equivalent to one additional month of paid compensation. \r\n\r\nTIME OFF BENEFITS (for full-time NONEXEMPT employees only): \r\n•\tVacation: 2 weeks a year (0.04167) per hr. worked\r\n•\tSick Days: 6 days a year (1.85 hours accrued per pay period)\r\n•\tPersonal Days: 4 days a year (1 day accrued per quarter)\r\n•\t10 Paid Holidays \r\n•\t1 Floating Holiday (a day of your choosing)\r\nNote: TLF provides 31 paid days off annually, equivalent to one additional month of paid compensation. \r\n\r\nTLF is an equal-opportunity employer. We value diversity at our company. We don't discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.