Business Development & Marketing Manager
5 days ago
Newport Beach
Job DescriptionDescription: Business Development & Marketing Manager Location: Newport Beach, CA, In Person Total Compensation: Up to $200,000/year • Base Salary: $120,000/year This position requires a strong blend of business development, sales strategy, digital marketing expertise, and community relationship-building within the behavioral health and healthcare sectors. Key ResponsibilitiesBusiness Development & Sales Growth • Develop and execute strategies to increase referral partnerships, admissions, and market reach., • Build and maintain strong relationships with detox centers, psychiatric hospitals, inpatient facilities, medical groups, and community partners., • Identify, pitch, and secure new partnership opportunities to drive consistent growth.Digital Marketing & Lead Generation, • Oversee and optimize online marketing initiatives including:, • Paid advertising (Google Ads, social media ads), • SEO and website optimization, • Organic + paid social media campaigns, • Email marketing, • Content strategy, • Drive measurable lead-generation campaigns targeting prospective clients, families, and referral sources., • Monitor digital metrics and analytics to ensure high ROI on all marketing efforts.Marketing Strategy & Brand Development, • Develop comprehensive marketing plans that align with organizational goals., • Strengthen brand presence across all channels, ensuring clear communication of our mission, values, and clinical excellence., • Enhance visibility in the behavioral health market through consistent and impactful messaging.Outreach & Community Engagement, • Lead in-person outreach, presentations, and community engagement events., • Represent the company at networking events, conferences, and meetings., • Train, support, and oversee outreach and marketing team members.Cross-Department Collaboration, • Partner closely with Executive Leadership, Admissions, and Clinical teams to align marketing and sales strategies with operational capabilities., • Provide weekly and quarterly performance reports on referral trends, digital campaigns, and outreach activity.Qualifications, • 5+ years of experience in business development, marketing, or sales leadership—preferably in behavioral health, addiction treatment, or healthcare., • Strong track record in digital marketing, online lead generation, and campaign management., • Established network within inpatient psychiatric or detox facilities is highly preferred., • Proficiency in CRM systems, marketing analytics, and online advertising tools., • Excellent interpersonal, communication, and partnership-building skills., • Self-driven, strategic thinker with the ability to thrive in a fast-paced, growth-oriented environment.Requirements: Qualifications • 5+ years of experience in business development, marketing, or sales leadership—preferably in behavioral health, addiction treatment, or healthcare., • Strong track record in digital marketing, online lead generation, and campaign management., • Established network within inpatient psychiatric or detox facilities is highly preferred., • Proficiency in CRM systems, marketing analytics, and online advertising tools., • Excellent interpersonal, communication, and partnership-building skills., • Self-driven, strategic thinker with the ability to thrive in a fast-paced, growth-oriented environment.