Recruitment Marketing Coordinator
hace 4 días
Milwaukee
Job Description Position Title: Recruitment Marketing Coordinator Reports To: Senior Director for University Marketing and Communications Department: Marketing and Communications FLSA Status: Exempt Employment Status: Full-time FTE: 1.00 Pay Cycle: 12 Months Pay Months: July-June Position Summary: The Recruitment Marketing Coordinator will manage the marketing efforts of the Enrollment Services team in recruiting students and coordinating the integration of recruitment marketing with all-University marketing efforts. Reporting to the Senior Director for University Marketing and Communications, the Recruitment Marketing Coordinator is responsible for managing the activities and maintaining the budget for undergraduate and graduate recruitment marketing (print and electronic). Primary Responsibilities: • Serve as marketing/communications liaison for the Admissions, Financial Aid and student-facing areas., • Collaborate with the Enrollment Services team to recruit students at all stages of the enrollment process., • Assist with managing the Mount Mary University website as a recruitment tool., • Design, order, and manage promotional materials., • Conduct regular strategy sessions to synchronize social media content with recruitment marketing efforts., • Collaborate with enrollment services staff to plan and produce content for recruitment events and enrollment initiatives, • Lead annual redesign process for the university's family of recruitment publications., • Participate in direct marketing list process of student names for targeted recruitment purposes., • Monitor and report on marketing campaign metrics and results to senior leadership groups., • Oversee recruitment marketing budget and ensures all initiatives remain within financial limits., • Field prospective student questions and provide customer service via a variety of modalities. • Slate experience preferred, • Proficient with Social Media tools (Instagram, Facebook, Tik Tok and LinkedIn), • Proficient in Adobe InDesign, Illustrator, Photoshop, • Proficient in Canva, • Microsoft Office Suite / OneDrive • Bachelor's degree in communications, graphic design, public relations, marketing or journalism., • A minimum of five years of experience in a marketing environment; prior experience in higher education setting is preferred., • Must possess superior writing and editing ability, strong attention to detail, the capacity to handle multiple projects simultaneously, and the ability to work collaboratively., • Familiarity with AP style., • Strong working knowledge of publication design, print and digital production, and vendor relationships, • Strong proficiency in Microsoft Office programs (Word, Excel, PowerPoint)., • Experience with email marketing software such as Constant Contact., • Preferred experience managing an annual marketing budget, • May be required to lift up to 20 lbs., • Must reach, bend, stoop, lift, • Must sit, walk or stand, • Can be scheduled for up to 40 hours a week, • Varying workflow; sometimes stressful with high workload times of the year, • Complete work required within a limited space Mount Mary University practices equal opportunity employment as part of our ongoing commitment to diversity in our workplace. Job Posted by ApplicantPro