London
THE HISTORY AND VISION OF Onitsuka Tiger Onitsuka Tiger was founded in 1949 as a trailblazing sports footwear brand. After decades of innovation and reinvention, the brand transformed in 2002 into a fashion‑led label rooted in heritage, craftsmanship, and contemporary design. Today, Onitsuka Tiger is evolving into a premium fashion house, where luxury is expressed through artisanal quality, cultural storytelling, and an elevated client experience. Be part of a brand that celebrates creativity, craftsmanship, and modern elegance. ROLE OVERVIEW As a Store Manager, your mission is to elevate the store's commercial performance, operational excellence, client experience, and team culture. You manage a team of 20+ talents and collaborate closely with EMEA functions and Japan HQ. You are responsible for driving innovation, shaping organisational culture, anticipating market shifts, and developing long‑term strategies that reinforce the store’s position. This role requires a visionary leader with high emotional intelligence, strong commercial instinct, and the ability to inspire, influence, and build a future-ready organisation. DUTIES AND RESPONSIBILITIES CLIENT EXPERIENCE & SALES EXCELLENCE • Lead the delivery of a premium, culturally rich client experience, ensuring that service consistently reflects craftsmanship, heritage, and modern luxury., • Promote a deep understanding of evolving customer preferences, helping the team anticipate needs and elevate the value of products and services., • Foster a culture where innovation is encouraged, empowering the team to explore new approaches to service, brand storytelling, store events, and clienteling., • Lead the store in adapting to shifts in fashion, culture, and client behaviour, positioning the store at the forefront of market relevance. COMMERCIAL LEADERSHIP, STRATEGY & BUSINESS DEVELOPMENT • Build and execute mid‑ and long‑term commercial strategies that strengthen the store’s organisational performance and competitive positioning., • Set ambitious business goals that consider market dynamics, competition, external pressures, and brand expansion priorities., • Analyse commercial reports and KPIs (conversion, UPT, ATV, stock productivity) to drive profitability and operational excellence., • Lead initiatives around stock management, shrinkage reduction, inventory optimisation, and operational efficiency across retail channels., • Reflect on business results regularly, evaluate gaps, and convert insights into next‑step strategies with accountability and precision., • Support the planning and execution of new policies, retail processes, and operational enhancements, ensuring smooth adoption across teams., • Represent the store as a strategic partner to HQ, influencing decision‑making and providing actionable commercial feedback. 3. TEAM LEADERSHIP, DEVELOPMENT & ORGANISATIONAL CULTURE • Lead, inspire, and develop a team, fostering a culture of inclusion, creativity, curiosity, and high energy., • Build organisational strength through long‑term people development: succession planning, leadership pathways, and capability building., • Promote a culture where people feel psychologically safe to take bold risks without fear of failure, encouraging innovation at every level., • Lead disciplinary conversations with respect, empathy, and clarity, reinforcing confidence and maturity within the team., • Actively shape a workplace where diversity, respect, and shared success are core to daily behavior., • Collaborate with HR to manage ER cases, resolve conflict, and maintain a high standard of employee wellbeing. 4. OPERATIONAL EXCELLENCE, STORE MANAGEMENT & CROSS-FUNCTIONAL ALIGNMENT • Oversee all store operations, ensuring accuracy, compliance, efficiency, and premium execution across all functions., • Work closely with cross‑functional partners (HR, Commercial, Logistics, VM, Finance) to maximise organisational synergy and performance., • Ensure VM guidelines, product rotations, and product presentations elevate the brand’s visual language., • Lead inventory processes, stock‑in‑transit tracking, audits, and shrinkage investigations in collaboration with field teams and HQ., • Promote continuous improvement, identifying inefficiencies and implementing innovative solutions that enhance speed, quality, or cost-efficiency. 5. CUSTOMER SERVICE, SELLING STANDARDS & TRAINING • Train and empower the team to deliver Onitsuka Tiger’s global selling standards and clienteling practices., • Ensure the store maintains a dynamic commercial mindset by reviewing product performance, competitor trends, and client feedback., • Oversee in-store staff training sessions, and product education aligned with global guidelines., • Lead shopfloor coaching sessions to elevate selling behaviors and align the team with the brand’s luxury positioning. 6. TALENT ACQUISITION, RETENTION & STAFFING STRATEGY • Recruit high-potential talent aligned with the brand’s values, culture, and premium positioning., • Set staffing budgets, manage rotas, and resource the store strategically based on traffic patterns and commercial objectives., • Reduce turnover by fostering meaningful development, recognition, and a strong culture of belonging., • Build a well-rounded, future-ready team capable of supporting the brand’s growth. REQUIRED SKILLS AND QUALIFICATIONS • Extensive leadership experience as a Store Manager, Multi‑Site Manager, or Senior Manager within premium or luxury fashion retail., • Deep understanding of retail operations, commercial KPIs, and market dynamics., • Strong communication skills with the ability to influence stakeholders across regions, cultures, and seniority levels., • Proven capability in team development, conflict resolution, and organisational culture shaping., • Experience managing large teams (20+) and complex store structures., • Passion for fashion, creativity, innovation, and cultural awareness., • Fluent English; additional languages are a plus., • Strong emotional intelligence, commercial acumen, and strategic thinking. ONITSUKA TIGER OFFERS YOU A premium working environment focused on your growth and wellbeing: • Career development and leadership pathways., • Tailored on‑the‑job learning and coaching., • Access to Calm, Runkeeper Go™, and OpenUp wellbeing platforms., • 50% employee discount on Onitsuka Tiger & ASICS products. JOIN US Lead the future of a brand where tradition meets innovation, where excellence is celebrated, and where your leadership elevates the entire boutique experience. Become a Store Manager at Onitsuka Tiger and help shape our premium retail universe.