Digital Marketing Executive
16 hours ago
Leicester
Hydraquip is the UK’s largest independent Hose & Hydraulics company, built on the skill and commitment of our employees. Our continued growth means investment in training, career progression, and recognition for quality work. Why join Hydraquip? Competitive salary 20 days holiday + bank holidays, increasing with service, with the option to purchase up to 5 additional days each year Company pension, wellbeing support & access to a wide?ranging employee benefits & rewards platform, including a paid volunteering day, Refer?a?Friend bonus and Cycle to Work scheme Full training and ongoing development provided Role and Responsibilities: In this role, you will take ownership of end?to?end digital marketing campaigns, from insight and planning through to execution, optimisation, and reporting. You’ll build campaigns that support Hydraquip’s growth objectives, working closely with sales and operational teams to ensure digital activity converts into meaningful leads and opportunities. Key responsibilities include: Planning and delivering integrated digital marketing campaigns aligned to key business priorities, including lead generation, sector growth, product promotion, and events Translating business objectives into clear campaign plans, including audience targeting, messaging, channel selection, and KPIs Creating, optimising and coordinating digital content and campaign assets across websites, email, social media and paid platforms, ensuring consistency of message and brand Managing and optimising SEO, paid media, and organic activity using performance data to improve ROI Running multi?channel B2B campaigns across platforms such as LinkedIn, Meta, Google Ads, email, and organic social Using insight from analytics, CRM data, and sales feedback to continuously refine campaign strategy and improve conversion Reporting on campaign performance, providing clear insights and recommendations to stakeholders What we’re looking for Essential experience 3+ years’ experience in a digital marketing role, with hands?on involvement in content, social media, and digital campaigns Strong analytical skills, with experience using tools such as Google Analytics and paid media platforms Excellent written and visual communication skills, with the ability to create engaging, SEO?friendly content Practical experience using Adobe Creative Cloud, particularly Illustrator, Photoshop and InDesign, to produce and adapt digital marketing assets Desirable experience Experience managing paid advertising campaigns (Google Ads, LinkedIn, Meta), ideally in a B2B environment Familiarity with CRM and email marketing tools such as Mailchimp, HubSpot, or Salesforce If you’re looking for a company that values good work and invests in its employees, apply now