Senior Vice President, Film Marketing & Publicity
il y a 15 jours
Los Angeles
Job Description Responsibilities · Create and implement strategies for campaigns to promote films and maximize viewership. · Create and manage publicity campaigns and outside agencies · Budget Management: develop and manage marketing budgets for film releases · With content team, determine and implement film festival strategy · Develop and manage digital and social campaigns for film releases · Manage in-theater, grass roots, media planning and partner marketing · Collaborate with music team on specialized cross-department multi-media campaigns · Plan, develop, and implement marketing campaigns across various channels, including print, TV, digital, social media, and event advertising. · Conduct market research · Oversee the creation of marketing assets such as trailers, ads, press kits, social media posts, and press releases. · Build and maintain relationships with journalists, critics, influencers, and distribution partners to generate media coverage · Analyze campaign performance, using data to assess effectiveness and adjust for optimization. · Collaborate with content team to evaluate projects from a marketing POV · Work closely with creative teams, filmmakers, sales, and public relations professionals to ensure a cohesive marketing strategy. Requirements · 10 years+ film marketing experience · Fluent in film distribution workflows · Strong understanding of film trends, audience demographics, understanding of the film industry, audience demographics, and current media trends. · Strong communication skills to collaborate effectively with creative teams, public relations, and distribution partners. · Strong understanding of marketing principles, digital marketing, and campaign analysis. · Ability to develop marketing narratives to create promotional content. Company DescriptionWe are a multi-platform Entertainment Group which spans music, film, television, digital media, graphic novels, magazine publishing, concerts, festivals, tours and events. We are also home to a legendary rock magazine which is now being reimagined for the digital age as a streaming platform, print publication and live experience hub. With our disruptive creative spirit and bold visual identity, we create culture-shaping content and iconic IP across every format—forming an integrated creative ecosystem that champions visionary artists, creators, and storytellers across music, screen, stage, and page.We are a multi-platform Entertainment Group which spans music, film, television, digital media, graphic novels, magazine publishing, concerts, festivals, tours and events. We are also home to a legendary rock magazine which is now being reimagined for the digital age as a streaming platform, print publication and live experience hub. With our disruptive creative spirit and bold visual identity, we create culture-shaping content and iconic IP across every format—forming an integrated creative ecosystem that champions visionary artists, creators, and storytellers across music, screen, stage, and page.