Head of Growth Marketing
7 days ago
Los Angeles
Job Description The Opportunity This is the marketing leader for a four-person growth studio. You will own strategy, messaging, editorial direction, campaign priorities, compliance workflow, and weekly reporting across borrower acquisition and LO recruiting. This is not a brand caretaker role. It is a hands-on operator role for someone who can write, brief creative, review paid performance, tighten landing pages, manage a small team, and keep the company moving without losing compliance discipline. Core Responsibilities Growth Strategy and Positioning • Own the Lendwise messaging framework for borrower acquisition, realtor/referral partner trust, LO recruiting, and internal LO enablement., • Translate platform advantages into plain language: faster pre-approvals, cleaner files, stronger retention, pricing competitiveness, marketing support, and real human operations behind the technology., • Define 3-5 recurring content pillars across founder-led content, borrower education, LO recruiting, market commentary, operational proof, and tasteful industry humor., • Lead the Content Producer / Video Editor, Performance Marketing + SEO Manager, and LO Recruiting Coordinator / Marketing SDR., • Run the weekly editorial calendar, campaign review, recruiting pipeline review, and Friday executive report., • Own the borrower acquisition strategy across licensed-state PPC pods, SEO/GEO content, local SEO, landing pages, review flows, and nurture., • Approve offers, landing pages, ad copy, keyword priorities, and test plans before launch., • Define target LO profiles by production volume, geography, company, product mix, and strategic fit., • Own the content sequence and paid amplification strategy that moves LOs from awareness to founder/CSO conversation., • Maintain a documented approval flow for ads, landing pages, email, SMS, videos, captions, social posts, testimonials, LO profile pages, and co-branded materials., • Coordinate with compliance/legal on TILA/Reg Z, RESPA, Fair Housing, ECOA, CAN-SPAM, TCPA, NMLS, DRE, DFPI, testimonials, and record retention., • 6+ years of growth, demand generation, brand, or marketing leadership experience, with at least 2 years in mortgage, real estate, fintech, SaaS, or regulated financial services., • Hands-on operator capability: you can write, edit, brief creative, read paid campaign performance, shape a landing page, and work in a CRM., • Strong understanding of borrower acquisition and B2B recruiting/sales enablement funnels., • Working knowledge of mortgage marketing compliance and the judgment to escalate instead of guessing., • Comfort leading founder-led content, executive narratives, and fast campaign iteration., • Direct experience marketing to producing loan officers or building mortgage/real estate recruiting campaigns., • Experience with Encompass, Optimal Blue, Total Expert, Surefire, Jungo, Homebot, BankingBridge, or mortgage-specific marketing tools., • Experience managing video-led content teams or founder-led media programs., • Qualified borrower leads, completed applications, locked loans, funded loans, and cost per funded loan by channel., • Qualified LO conversations booked with founder/CSO: 8-12 in first 90 days, 30-40 by 6 months, 75-100 by 12 months., • LOs hired attributable to the marketing/recruiting engine: 1-2 in first 90 days, 4-6 by 6 months, 10-15 by 12 months., • Content shipped vs planned: 95%+ adherence to weekly calendar., • Compliance incidents: target zero. Submit your resume and a brief note answering this: how would you build a mortgage marketing engine that can recruit producing LOs and acquire qualified borrowers without sounding like every other mortgage company? Practical, specific answers are preferred over polished cover letters. Company DescriptionAbout Lendwise Mortgage Lendwise Mortgage Inc. is a California-based mortgage banking company building a tech-differentiated lending platform. The company has built production systems around AI document processing, compliance support, Encompass and Optimal Blue workflows, borrower-facing rate quotes and pre-approvals, secure uploads, LO recruiting/onboarding, Google review workflows, and Artemis, a portfolio retention engine that monitors funded loans for refinance opportunities. This role is responsible for turning that operational substance into market demand from two audiences: borrowers/realtors looking for a better mortgage experience, and producing loan officers looking for a better platform.About Lendwise Mortgage\nLendwise Mortgage Inc. is a California-based mortgage banking company building a tech-differentiated lending platform. The company has built production systems around AI document processing, compliance support, Encompass and Optimal Blue workflows, borrower-facing rate quotes and pre-approvals, secure uploads, LO recruiting/onboarding, Google review workflows, and Artemis, a portfolio retention engine that monitors funded loans for refinance opportunities.\nThis role is responsible for turning that operational substance into market demand from two audiences: borrowers/realtors looking for a better mortgage experience, and producing loan officers looking for a better platform.