Social Media Director
2 months ago
$50000–$80000 yearly
Full-time
Manhattan, New York
We are seeking a dynamic and innovative Social Media Director to lead and elevate our brand’s presence across all social platforms. As the Social Media Director, you will be responsible for developing a comprehensive social media strategy, creating engaging content, managing our social media team, and driving results that align with business objectives. You’ll be the voice of our brand online, working to increase visibility, enhance audience engagement, and grow our follower base. This role requires a strategic thinker with a passion for digital marketing, creativity, and proven experience in social media management. Key Responsibilities:
Develop and implement the overall social media strategy to support brand awareness, engagement, and lead generation. Lead a team of social media managers, content creators, and designers to produce compelling content across platforms (Instagram, Facebook, Twitter, LinkedIn, TikTok, etc.). Create and curate high-quality, engaging content (visuals, videos, and copy) that aligns with brand identity and resonates with target audiences. Manage day-to-day social media activity, including content posting, audience interaction, and community engagement. Monitor, analyze, and report on the performance of social media campaigns, adjusting strategies to improve results and meet KPIs. Stay current on emerging social media trends, tools, and best practices to keep the brand competitive and relevant. Collaborate with cross-functional teams, including marketing, PR, and customer service, to ensure a cohesive brand message. Manage social media advertising budgets, including campaign planning, execution, and optimization. Develop influencer marketing strategies and partnerships to extend brand reach and drive growth. Engage with followers, respond to comments, and manage any social media crises or issues that arise.
Continuously analyze social media insights and data to make informed decisions and recommendations. Qualifications:
Bachelor’s degree in Marketing, Communications, or related field.
5+ years of experience in social media management, with a track record of success in growing and engaging audiences. Proven leadership experience managing social media teams.
In-depth knowledge of social media platforms, analytics tools, and advertising strategies.
Strong understanding of digital marketing, content strategy, and audience segmentation.
Exceptional communication, copywriting, and editing skills.
Creativity with a sharp eye for design and attention to detail.
Ability to work in a fast-paced, collaborative environment.
Experience with influencer marketing and building partnerships.
Strong analytical skills with the ability to interpret data and turn insights into action.
Experience in managing social media ad campaigns and budgets.
Benefits:
Competitive salary
Health, dental, and vision insurance
401(k) with company match
Flexible working environment
Opportunities for professional development and career growth
