Marketing Manager
5 days ago
Louisville
Job DescriptionDescription: Are you ready to work for a growing company with a great culture? We are looking for passionate, independent thinkers and doers who can help shape the culture of a growing company that is proud of its focus on family and quality customer service. Are you a change agent? Do you like helping others? Are you a problem solver? Do you want to fall in love with your job? If you answered "yes", then read on! Mission We help people EXCEL! Core Values • Teamwork, • Collaborating to achieve shared success., • Integrity, • We uphold honesty and respect consistently., • Innovative, • We adapt to meet evolving demands., • Quality, • We deliver superior, lasting craftsmanship., • Accountable, • We take ownership of actions and results., • Loyalty Excel Services has been recognized as a leading design-build contractor with "multiple disciplines under one roof" serving commercial, industrial, and institutional customers for several years now. The company has been identified as one of the fastest-growing businesses in the country by INC Magazine. The Marketing Manager is responsible for shaping, communicating, and amplifying the organization’s culture, brand, and employee experience—both internally and externally. This role serves as the steward of the company’s culture and employer brand while also leading strategic internal marketing, external marketing, and event initiatives that strengthen market presence, employee engagement, and community relationships. The Marketing Manager partners closely with Human Resources, Leadership, Operations, Safety, and Business Development to translate strategy and values into meaningful communication, campaigns, events, and storytelling. Key Responsibilities Culture & Values Leadership • Design and lead culture initiatives that reinforce desired behaviors and accountability., • Ensure culture and values are embedded into recognition, communications, and events., • Support leaders in modeling and reinforcing cultural expectations. Internal Communications & Internal Marketing • Own and execute the internal communications strategy., • Develop internal announcements, newsletters, campaigns, digital signage, and leadership communications., • Translate company priorities and strategic initiatives into clear, engaging employee-facing messaging., • Ensure effective communication reaches both office-based and field employees. Employer Brand & Storytelling • Manage internal brand standards, messaging tone, and storytelling., • Highlight employee stories, safety milestones, team achievements, and company wins., • Align employer branding efforts with recruiting and external marketing initiatives., • Increase employee pride, advocacy, and connection to the organization. External Marketing • Support and execute external marketing initiatives aligned with company brand and strategy., • Collaborate on content for social media, website features, community updates, and promotional materials., • Ensure consistency between internal culture messaging and external brand presence., • Oversee and guide the Social Media Intern to ensure brand-aligned, professional content. External Event Planning & Community Engagement • Plan and execute external events including community outreach, trade shows, customer events, and company-sponsored initiatives., • Manage event logistics, vendors, budgets, timelines, and on-site coordination., • Partner with leadership to ensure professional representation at external events. Required Qualifications • Bachelor’s degree in Marketing, Communications, Human Resources, or related field (or equivalent experience)., • 5+ years of experience in marketing, culture, internal communications, or employee engagement., • Proven experience managing campaigns, events, and multiple priorities., • Strong written, verbal, and visual communication skills. Preferred Qualifications • Experience in construction, trades, manufacturing, or multi-site organizations., • Experience managing or mentoring interns or entry-level team members., • Familiarity with HRIS, marketing platforms, and internal communication tools., • Graphic design, photography, video, or content creation experience. Core Competencies • Culture stewardship and emotional intelligence, • Strategic communication and storytelling, • Brand consistency and alignment, • Event planning and execution, • Project management and organization, • Leadership and collaboration, • Professional judgment and discretion