Senior Associate, Communications and Digital Marketing, UNA-USA
2 days ago
Washington
Job Description The salary range for this position is $61,000 to $76,000 ORGANIZATION OVERVIEW As a strategic partner of the United Nations, the United Nations Foundation brings together fresh thinking and diverse voices around innovative ideas to drive progress and tackle problems. Sometimes we work behind-the-scenes, shaping negotiations and connecting experts, advocates and decision-makers. Other times we drive public awareness and involvement through communications, campaigns, and convenings. Over the years we’ve developed a diverse and dynamic portfolio of capabilities, tools, and platforms to help the UN build a better world for everyone, everywhere. The United Nations Association of the USA (UNA-USA) works closely with the Better World Campaign within the UN Foundation (UNF) by educating, inspiring and mobilizing Americans to support the principles and vital work of the United Nations. UNA-USA represents a grassroots membership that includes two hundred chapters and more than 20,000 members nationwide who engage in public education and advocacy initiatives, promoting strong U.S.-UN relations. JOB SUMMARY This position uniquely combines interests in international relations, public policy, grassroots movements, constituency building, and communications/public relations — all for the purpose of strengthening the U.S-UN relationship. Working with members of the UNA-USA, Better World Campaign, and UNF communications teams, the Associate, Communications and Digital Marketing will support and help implement UNA-USA’s strategic communications plan to support the Association’s membership, chapter programs, and advocacy objectives, as well as coordinating the interface of communications functions with other divisions of the Foundation. The Associate, Communications and Digital Marketing, UNA-USA reports to the Managing Director, UNA-USA and supports strategic business goals through brand development, website development and management, social media, member communications, marketing, and media relations and outreach. This position is based in Washington, DC. (Hybrid schedule) ESSENTIAL DUTIES AND RESPONSIBILITIES Communications and Branding • Assist in the development and implementation of a strategic communications and content strategy that supports UNA-USA’s growth objectives, advances UNA-USA’s advocacy and public policy objectives, increases the visibility of UNA-USA’s brand, and aligns with the UN Foundation’s general brand principles, • Execute and support UNA-USA communications activities by ensuring consistent application of UNA-USA’s visual identity, tone, and messaging across communications products and platforms, • Assist in the development of public communication strategy and logistics for marquee events and programs (e.g. Global Engagement Summit, UNA-USA Leadership Summit, UN Day) to conceptualize themes and branding, manage digital recruitment, create promotional assets, design social media engagement strategies, plan content generation tactics for the event, and send event-related communications, • Work with other UNA-USA and Better World Campaign staff to write and edit all communications content, including publications, emails, blog posts, and advocacy petitions and prompts, • Monitor and track engagement on UNA Forum, UNA-USA’s community on Slack, including member onboarding, content development and sharing, and execution of engagement activities, • Support the New Member Experience email series for each membership type and category in order to increase member engagement and foster a sense of loyalty to the movement, • Support implementation of UNA-USA’s email marketing strategy by drafting and coding emails, managing targeted distribution groups, editing content to optimize digital engagement, developing landing pages or advocacy petitions, and preparing performance metrics and reports with oversight from the Managing Director, • Support website content development and maintenance for UNA-USA, including assisting with conceptualization, writing, editing, and design, and coordinating updates in collaboration with the Managing Director, Executive Director, Better World Campaign, and UN Foundation staff, • Work closely with Grassroots Advocacy Manager, UNA-USA and with the Better World Campaign communications team to increase digital advocacy actions across all platforms and identify key moments for digital activations, • Serve as the primary staff liaison for the UNA-USA Global Goals Ambassadors program, supporting monthly workshops focused on communications tools and platforms and coordinating engagement across volunteer cohorts serving as a UNA-USA communications corps, • Support internal and cross-program communications coordination by assisting the Managing Director in ensuring UNA-USA initiatives, updates, and opportunities are effectively shared with UN Foundation staff, and by collaborating with the Senior Associate, Youth Engagement on communications activities for the UNA-USA Youth Observer to the UN program, • Capture, edit, and prepare multimedia content (photo and video) for promotional and educational purposes across digital and social media platforms The Senior Associate, Communications and Digital Marketing, UNA-USA is not a supervisory role. EDUCATION/CERTIFICATION and/or EXPERIENCE To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. • Bachelor’s degree required. Focus in English, Communications, Public Relations, International Relations, Journalism or related field preferred, • 3-5 years of professional experience in communications, digital marketing, and/or social media content creation, • In-depth knowledge and passion for international relations, public policy, and grassroots movements preferred, • Excellent writing, editing, interpersonal, and oral communications skills, and demonstrated experience in crafting campaign messages and content, • Proficiency in design and video editing platforms such as Canva, Dreamweaver, Photoshop, InDesign, Illustrator, • Proficiency in EveryAction, and/or Wordpress preferred, • Experience in social media monitoring, paid advertising, and analytics tools, such as Google AdWords and Google Analytics, • Experience maintaining and administrating organizational social networking accounts (Facebook, Twitter, YouTube, Instagram, LinkedIn, etc.), • Knowledge and prior use of Slack preferred, • Experience working with grassroots organizations preferred, • A keen sense of what makes and shapes the news, and the ability to make well-informed decisions in targeting appropriate media outlets and reporters, • Knowledge of new media including blogs, social networking and online news outlets, and how to utilize them strategically, • Attention to detail and adherence to deadlines, • Strong skills working in teams and across many types of organizations – collaborator; problem solver; relationship-builder; and strong interpersonal skills, • Highly organized; attention to detail, • Willingness to travel (up to 10%), • Ability to multitask in a very fast-paced, often rapidly changing environment and anticipate needs., • A demonstrated knowledge of global issues and the UN system, and an understanding of the UN Foundation mission, programs, strategy and goals To perform this job successfully, an individual must demonstrate the professional behaviors and core competencies outlined below. • Excellent writing, editing, interpersonal, and oral communication skills, with demonstrated experience in crafting campaign messages and content., • A keen sense of what makes and shapes the news, and the ability to make well-informed decisions in targeting appropriate media outlets and reporters., • Knowledge of new media—including blogs, social networking, and online news outlets—and how to utilize them strategically., • Strong skills working in teams and across many types of organizations; collaborator; problem solver; relationship builder; and strong interpersonal skills., • Attention to detail and adherence to deadlines; highly organized., • Ability to multitask in a very fast-paced, often rapidly changing environment and anticipate needs., • The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Tasks involve some physical effort, i.e., some standing and walking, or frequent heavy lifting (20-50 lb.) ; minimal dexterity in the use of fingers, limbs, or body in the operation of office equipment. Tasks may involve extended periods of time at a keyboard., • Extended period of sitting at a workstation or desk. Manual dexterity to work efficiently on computer keyboard for data entry and composing of documents. LOCATION While The United Nations Foundation headquarters is located in Washington, DC, you are on a hybrid work schedule. You are expected to commute to the office three (3) days per week and you may work from home two (2) days per week. DISABILITY SPECIFICATIONS The United National Foundation will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990. The United Nations Foundation is an Equal Opportunity/Affirmative Action Employer. Benefits & Compensation For full-time, U.S. benefit eligible employees, UNF offers an excellent range of benefits, including: • a choice between two health plans through UnitedHealthcare (PPO or HDHP with HSA), • dental insurance, • vision insurance, • flexible spending accounts, • 403b retirement savings plan with a generous matching contribution, • group term and supplemental life insurance, • short-term disability, • long-term disability, • back-up care