CRM & Comms Pub Marketing Executive
1 day ago
Blackburn
We are excited to be recruiting for a Pub Marketing Executive. This role will work closely with the Pub Marketing Manager to support our leased and tenanted estate with the aim of driving footfall into pubs. Your day-to-day activities will include: • Supperting the marketing and communication needs of our pubs via a new CRM programme and data collection., • Management of online review platforms and our centralised resource website., • upporting the creative requirements of Pub Marketing Manager for digital display media and social media use., • Supporting and drafting regular campaigns to consumer databas and developing and building on this consumer database, • Developing and running CRM campaigns on behalf of pub businesses promoting individual businesses and our wider Thwaites brand including key events, our beers and local tactical promotions., • Utilising our CRM platform to manage data health and segmentation., • Developing and drafting regular campaigns to pub businesses to support usage of above website resource centre and general communications with pub businesses, • Regularly updating and developing new content (including but not limited to articles, infographics, videos and copy) for our central resource centre website to support pub businesses, • Copywriting for a multitude of purposes including articles, guides and web pages, • Building new content on resource centre using WordPress (coding experience not required), • Building engagement and usage of central resource website to ensure support and ideas are accessed by pub operators using key analytics and metrics., • Liaising and communicating with colleagues and agency to develop new ideas and sections of website to ensure consistency and professional language and aesthetic, • Supporting implementation and training of Reputation.com with pub businesses, • Offering remote support to both Pub Marketing Manager and pub operators on developing success with Reputation.com, • Creation of key creative assets for digital display media and social media, • Is creative and innovative with a passion for new concepts and ideas, • Demonstrates our values of warm hospitality, innovation, eye for detail and craftsmanship in everything you do., • A quick learner and eager to understand new systems, • Understands marketing concepts, focussed on engagement of pub consumer and pub operator, • Knowledgeable on and able to demonstrate copywriting skills (for print, web and social media), • An exceptional communicator with the ability to influence colleagues and pub operators with great team working skills, • Must be able to demonstrate CRM experience and end-to-end implementation, • Experience of working with customers, be engaging with a bright and positive approach, • Will have experience in a marketing role preferably running email marketing campaigns, • Basic understanding of GDPR, • Good level of IT skills: /email/ Microsoft office package (Excel/Word/Power point);, • A fun environment where you will receive the training and support to develop and progress, • Stream – the ability to access up to 40% of your wages as you earn them, • Free parking onsite, • Health cash plan with access to discounted high street perks, • 33 days holiday, • Employee Assistance Programme, • Enhanced maternity and paternity pay, • Apprenticeships available, • Discounted accommodation, food and drink in our beautiful Hotels and Inns across the country, • Pension & Life assurance, • Long service awards, including free meals and free stays with your friends or family