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  • Marketing and Commercial Manager
    Marketing and Commercial Manager
    8 hours ago
    £44000–£53000 yearly
    Full-time
    Dagenham

    We are seeking a commercially minded, data-driven Marketing & Commercial Manager to lead our business growth strategy and elevate our digital presence. In this dual-focus role, you will be responsible for identifying revenue opportunities, managing marketing budgets, and driving scalable organic acquisition. The ideal candidate blends commercial acumen—such as pipeline management, partnership building, and pricing strategy—with a deep technical and strategic understanding of Search Engine Optimization (SEO). You will own our organic search roadmap to turn web traffic into a sustainable revenue pipeline. Key Responsibilities Commercial & Growth Strategy • Formulate and execute integrated marketing and commercial strategies to hit company revenue and profitability targets., • Identify new market opportunities, evaluate competitor models, and optimize product pricing or service tiers., • Manage the marketing and commercial budget, ensuring strict alignment with cost-per-acquisition (CPA) and ROI metrics., • Collaborate with sales and account management teams to align marketing pipelines with commercial outreach and business development goals. SEO & Organic Performance Strategy • Own the end-to-end SEO strategy across technical SEO, on-page optimization, content strategy, and authoritative link building., • Conduct exhaustive keyword research to pinpoint high-intent commercial terms that drive qualified leads and conversions, not just raw traffic., • Direct the content calendar, ensuring all digital copy, blogs, landing pages, and resources are optimized for search engines while providing genuine value to our target audience., • Oversee technical SEO audits, working alongside web developers to optimize site architecture, page speed, Core Web Vitals, mobile responsiveness, and schema markup., • Develop a robust, ethical backlink and digital PR strategy to enhance domain authority and search visibility in highly competitive spaces. Data Analytics & ROI Reporting • Monitor, track, and report on key organic performance metrics including organic traffic growth, keyword rankings, click-through rates (CTR), bounce rates, and organic conversion funnels., • Utilize advanced analytical tools (Google Analytics 4, Google Search Console, Ahrefs, SEMrush, Screaming Frog) to extract actionable insights and uncover visibility gaps., • Translate complex digital data into high-level commercial forecasts, proving the direct impact of SEO performance on business revenue to senior leadership. Key Requirements & Qualifications • Proven experience as a Marketing Manager, Commercial Manager, Growth Marker, or a similar hybrid role., • Demonstrated track record of scaling organic web traffic and converting that traffic into measurable commercial revenue., • Advanced hands-on experience with SEO suites (e.g., Ahrefs, SEMrush, Moz, Screaming Frog) and web analytics toolkits (GA4, Google Search Console)., • Strong understanding of search engine algorithms, ranking factors, and the distinction between informational, navigational, and transactional search intent., • Solid grasp of core commercial fundamentals, including budget management, financial forecasting, and margin evaluation., • Exceptional communication skills with the ability to manage external agencies, internal copywriters, and developers seamlessly., • Experience with Content Management Systems (CMS) such as WordPress, Webflow, or Shopify is highly desirable.

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