Commercial B2B & Custom Sales Representative
6 days ago
City of London
Commercial B2B & Custom Sales Representative Specification led sales to hotel groups, spas, gyms, wellness studios, luxury high end residential property developers Luxury Health & Wellness | Hybrid | London W1 £50,000 + Uncapped commission (Expected OTE: £100,000-£120,000) Sunlighten is a global leader in premium wellness technology and the world's leading infrared sauna brand. The business works with luxury hotels, destination spas, high-end gyms, wellness clinics, developers, architects, designers, and discerning private clients internationally. With a flagship London showroom on Great Portland Street and continued growth across the UK commercial market, Sunlighten is now seeking a Commercial B2B & Custom Sales Representative to join its London-based commercial team. This role is based from the Great Portland Street office and showroom and operates on a hybrid basis. In the UK market, Commercial and Custom sales are treated as one integrated sales cycle rather than separate roles. This is a consultative, relationship-led sales role focused on converting inbound commercial enquiries and progressing higher-value custom projects where required. Typical customers include hotel groups, spa operators, gym and fitness brands, wellness studios, property developers, architects, interior designers, and high-end residential clients. This role will suit someone currently selling premium or specification-led products or services into hospitality, leisure, property, wellness, or luxury residential environments, often involving longer sales cycles, multiple stakeholders, and higher-value deal sizes. Key Responsibilities: * Manage and convert inbound B2B commercial enquiries across hospitality, wellness, leisure, and luxury residential sectors. * Own the full commercial sales cycle from first enquiry through to pricing agreement and order placement. * Progress opportunities that develop into bespoke or higher-value Custom solutions as part of the same sales process. * Conduct high-quality discovery conversations, demonstrating strong active listening and the ability to adapt recommendations based on client priorities. * Host and manage client meetings and demonstrations within the Great Portland Street showroom. * Represent Sunlighten at UK and European trade shows, exhibitions, and industry events. * Prepare commercial quotations using established pricing tools and templates, collaborating with technical and delivery teams once pricing is agreed. * Maintain accurate CRM records covering pipeline, activity, forecasting, and conversion. * Balance empathy with urgency in a fast-moving, emotionally driven sales cycle. Candidate Profile: * Proven experience closing B2B sales in a consultative, relationship-led environment, ideally with deal values that extend into five-figure and six-figure territory. * Likely background selling premium, luxury, or specification-led solutions such as: hospitality FF&E, wellness or spa equipment, fitness technology, luxury interiors, architectural or design-led products, specification-led construction products, or high-end residential solutions. * Experience navigating multi-stakeholder sales involving architects, designers, developers, operators, procurement, and senior commercial decision-makers. * Comfortable managing longer sales cycles where credibility, listening depth, and follow-through are critical. * Strong questioning and active listening capability, with the ability to uncover underlying drivers and tailor recommendations accordingly. * Commercially astute, confident positioning value in premium environments and handling objections without defaulting to discounting. * Confident representing a premium brand in a showroom-led, client-facing environment and at industry events. Package: * Base salary: £50,000 * Uncapped commission * Expected OTE: £100,000-£120,000 Reference: (phone number removed)