15 Best digital marketing Jobs in Lafayette, Louisiana (October 2025)

Cox Communications

Digital Advertising Product Manager - O&O and Programmatic (Cox Media)

5 days ago

Lafayette

Cox Communications, Inc. is seeking a Digital Advertising Product Manager to support its Cox Media team. As part of the Cox Media Product Management Team, the Product Manager is responsible for comprehensive lifecycle management of assigned advertising products within Cox Media's local advertising portfolio including but not limited to the design and maintenance of processes for driving revenue on existing products, rolling out product enhancements, launching new products, and evaluating and potentially decommissioning underperforming products. Primary Responsibilities and Essential Functions • Demonstrate subject matter expertise on assigned products by leading cross-departmental efforts that will drive the success of the Product Management Team, including but not limited to the following:, • Partnering with Sales team to identify strategies for increasing market share, product usage and growing revenue for all products, • Collaborate with Cox Media markets to facilitate product launches and/or enhancements, ensure proper training, inform compelling marketing collateral, and gather market and customer feedback, • Align with Marketing Center of Excellence (COE) to ensure product offerings/benefits are properly positioned and back by data-driven research, • Partnering with the third-party vendor partners, Digital Center of Excellence (DCOE) and Operations teams to implement fulfillment and billing practices consistent with Cox Media sales philosophy, • Partnering with Business Enablement team to ensure internal stakeholder needs are properly addressed and documented throughout the product lifecycle, • Partnering with Finance team to develop and maintain an operating plan and budget for assigned products and manage expenses within the budget, including vendor payments, • Driving product enhancements forward working and developing requirements with technology in an agile development environment, • Assist in the development of business cases to support product and services roadmap investments, identifying opportunities to enhance the value of the portfolio and adjacent products, • Recommend/make decisions regarding programs that have a significant impact to business outcomes and carry potential consequences if unsuccessful, • Continuously evaluate programmatic inventory sources for additional opportunities and optimization maximizing campaign yields by establishing partnerships across the OTT / CTV ecosystem, • Surveying the marketplace for new inventory sources that drive additional revenue growth; lead partnership and negotiations with new supply partners and publishers, • Work closely with field local sales, national rep firm, and other partner sales channels, ensuring that each group has a fresh perspective of products, knows how products fit into the suite or portfolio, • Interface with local, national and sales teams providing subject matter expertise on products and client strategy where applicable, • Vendor management of third party relationships ensuring a high level of accountability and customer service with continual evaluation of performance and relationship, • Develop, evaluate, and maintain leading business relationships internally and externally with partners, peers, vendors to articulate our needs for products and services that help facilitate company goals. Minimum Qualifications • Bachelor's degree in a related discipline (Marketing, Advertising, Business, etc.) and 6 years of experience in a related field (B-to-B product/brand management, media/advertising sales management, etc.); The right candidate could also have a different combination, such as a master's degree and up to 4 years of experience; Or a PhD or relevant Doctorate Degree and 1 year of experience; Or In lieu of a degree, 18 years of experience in a related field will be considered. • Demonstrated experience with Digital Media advertising products required, • Previous experience working with digital video advertising, Freewheel and modules such as Audience Manager tools, and technology integrations., • Experience or knowledge of advanced video advertising concepts including Addressable TV, Programmatic, Partner Inventory Management, DSPs, etc., • Strong ability to work across departmental boundaries to drive toward common goals, • Ability to work with and manage external partners to achieve company objectives, • Must be able to understand priority trade-offs to drive business results, • Proven ability to develop detailed work plans and execute under pressure. Must be able to work independently and deliver measurable results, • Must be a team-player and thrive in an environment that promotes strong individual skills that are easily applied to goals of the team and company, • Self-starter with the ability to work under pressure and in a fast-paced and sometime ambiguous environment, complete multiple tasks at one time, meet deadlines and self-recognize and adapt to priorities that change often, • Exceptional interpersonal skills including verbal and written communication skills, • Strong organization, detail, problem-solving and follow-up skills. Exudes a professional image inside and outside the company, • Ability to build and maintain constructive partnerships with diverse group of internal and external work groups, • Shows commitment to self-development by demonstrated desire to learn new ways of doing business, staying abreast of competitors/industry major initiatives, • Ability to influence people that don't report into the position, • Strategic analysis and planning experience, • Willingness to travel by car and/or air as needed, • PC skills required, including strong working knowledge of all MS products Preferred Qualifications • 2+ years of experience in a management role or leading cross functional projects preferred., • 1+ years Supervisory or management experience, • Project management software experience a plus., • DSP/SSP experience related to inventory negotiation USD 108,800.00 - 181,400.00 per year Compensation: Compensation includes a base salary of $108,800.00 - $181,400.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program. Benefits: The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.

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