Marketing Technology Specialist
3 days ago
San Antonio
Job DescriptionSalary: About Us At Alonso & Alonso, we provide personalized attention and services tailored to meet the specific needs of each of our clients. We achieve this through education, consistent updates, thorough assessment of each case, and customized legal strategies based on each client's circumstances. Our marketing team plays a critical role in communicating our mission, values, and unique approach to client service. We are growing our marketing operations by adding a Marketing Technology Specialista technically skilled professional who can harness the power of digital tools, data, and automation to ensure our message reaches the right audience effectively. Job Summary The Marketing Technology Specialist bridges marketing, technology, and data to modernize the firms digital ecosystem. This position manages the firms key marketing platformsincluding Meta Ads Manager, Hootsuite, HubSpot, Google Analytics 4 (GA4), and the firms websiteto build a seamless, data-driven marketing infrastructure. This individual will serve as both strategist and technologistoptimizing campaign performance, automating processes, managing website functionality, and integrating data systems to deliver actionable insights and measurable impact. Essential Responsibilities and Duties Marketing Technology & Systems Integration • Own day-to-day technical operations of marketing platforms including Meta Ads, Google Ads, HubSpot, Hootsuite, Manychat, and analytics systems., • Configure, maintain, and integrate data between CRM, automation, advertising, and analytics platforms., • Ensure accurate tracking through tag management, event configuration, and cross-channel attribution models., • Manage, update, and optimize the firms website and landing pages to maximize performance, SEO, and conversions., • Maintain functionality of content management systems (e.g., WordPress, Webflow, Wix, or equivalent)., • Implement tracking codes, conversion pixels, and form integrations between the website, CRM, and ad platforms., • Troubleshoot performance issues, plugin conflicts, and basic code errors (HTML, CSS, JavaScript, PHP preferred)., • Plan, execute, and optimize paid and organic campaigns across Meta, LinkedIn, Google, and other key platforms., • Build audience segments, implement creative and copy testing, and continuously refine campaign targeting strategies within Marketing., • Develop and manage marketing automation workflows for lead generation and nurturing., • Build or work with existing custom dashboards in GA4, Data Studio, or Power BI for real-time campaign monitoring., • Implement A/B testing and data-driven tactics to continuously improve ROI, conversion, and engagement., • Create internal documentation and best practices around MarTech and website management., • Train team members on proper use of marketing and data tools., • Bachelors degree in Marketing, Computer Science, or related field., • 5+ years of hands-on experience managing marketing platforms and digital systems in a technology-enabled marketing environment., • Proficient in Meta Business Manager & Ads Manager, Google Ads, Hootsuite, Google Tag Manager, and Google Analytics 4, and ManyChat., • Proven experience maintaining and updating websites (front-end and back-end)., • Working knowledge of HTML, CSS, and JavaScript (PHP or Python a plus)., • Familiarity with CMS platforms such as WordPress, Webflow, or Squarespace, and understanding of SEO best practices., • Experience with CRM and marketing automation tools (HubSpot, Salesforce Marketing Cloud, or Marketo)., • Data-driven mindset with ability to visualize, interpret, and communicate performance metrics clearly., • Certifications in Meta Ads, Google Ads, or HubSpot., • Experience with API integrations, data pipelines, or ETL workflows., • Exposure to UX/UI optimization practices and accessibility standards., • Project experience implementing website redesigns or digital transformation initiatives., • Strong technical aptitude and problem-solving ability., • Balance of creative marketing insight and technology-driven execution., • Accuracy, attention to detail, and process improvement mindset., • Ability to manage multiple projects and deadlines simultaneously., • Excellent communication skills, both technical and non-technical., • System uptime, performance, and consistency across all marketing technologies., • Measurable improvements in web performance, SEO rankings, and conversion rate., • Reduction in manual marketing processes through automation., • Enhanced tracking accuracy and multi-channel attribution visibility., • Remote role based in San Antonio, TX., • Frequent collaboration with Marketing, IT, and Operations teams. Salary:$70,000 to $120,000; Depends on experience and Location Benefits: • 401(k), • Dental insurance, • Health insurance, • Vision insurance, • Paid time off, • Mental health support, • Continuing education allowance You may apply on our career page: Physical Demands The employee is regularly required to stand, walk, and use their hands to perform tasks. Some lifting of files or equipment (up to 10 pounds) may be necessary. Equal Opportunity Employment Statement Alonso & Alonso attorneys at law is an equal opportunity employer and is committed to building a diverse and inclusive organization. We prohibit discrimination and harassment of any kind based on race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, age, or any other protected characteristic. Acknowledgment Signatures This clause confirms that the employee acknowledges and understands the duties and responsibilities outlined in their job description at Alonso & Alonso. The employee agrees to fulfill these responsibilities to the best of their abilities in accordance with company policies and procedures. Any queries regarding the job description can be directed to their supervisor or the human resources department for clarification. Signatures Employee Signature: ________________________ Date: ____________ Supervisor Signature: ________________________ Date: ____________