Brand Marketing Manager
7 days ago
Snohomish
Job Description Elite Roofing is hiring a full time Brand Marketing Manager to work in their Snohomish, WA office. Elite Roofing has partnered with Hueman for this search. As a Brand Marketing Manager, you will lead brand growth, demand generation, and marketing engagement for our residential roofing brand. The Brand Marketing Manager serves as the primary driver of lead generation and local brand awareness for their assigned market, ensuring marketing efforts directly support sales, business and revenue goal. The Brand Marketing Manager also facilitates, oversees, and executes B2C lead generation and brand-building initiatives. Working closely with leadership, sales, and cross-functional partners, the Brand Marketing Manager develops marketing plans, manages budgets, initiates campaigns, and coordinates end-to-end marketing deliverables to fuel profitable, scalable growth. With over 22 years in the roofing industry, Elite Roofing & Remodel specializes in quality service combined with an extensive line of roofing systems, siding, gutters, skylights, and windows. Elite offers customers the quality services, materials, and workmanship to make their home improvement projects hassle-free. With a focus on exceptional customer service and 100% satisfaction, Elite is Greater Seattle’s roofing contractor of choice. Position Summary: Success in this role requires the ability to: • Generate and capture demand across multiple channels, • Strengthen brand reputation, credibility, and local presence, • Make data-driven decisions that improve marketing performance, • Communicate strategies and outcomes clearly to leadership, • Support product mix, upsell/cross-sell opportunities, and pipeline quality, • Grow the paying customer base and improve ROI, • Connect day-to-day activities to broader business goals, • Translate strategy into actionable plans, • Evaluate opportunities and recommend the right marketing approach, • Report on metrics, learn from outcomes, and apply improvements, • Proactively plan, adjust, and take ownership of results Lead Generation • Oversee multi-channel lead generation activities (Google PPC, PMax, LSA, SEO, Meta, Nextdoor, retargeting), • Manage performance expectations with ad agencies using CPL, ROAS, lead quality, MER, and booked appointment rate, • Drive brand strategy, marketing plans, positioning, voice, and annual/monthly budgets, • Ensure all touchpoints reflect consistent brand identity and standards, • Direct content needs for videos, graphics, landing pages, sales sheets, brochures,, • Manage social media content and consistent posting cadence (posts, reels, stories), monitoring, engagement, and performance reporting., • Drive review acquisition strategy for Google, Yelp, BBB, GuildQuality, • Monitor feedback, escalate patterns, and coordinate responses with operators, • Own nurture and communication strategy from inquiry → estimate → install → referral, • Coordinate automated email/SMS nurturing in ServiceTitan (CRM) and marketing tools, • Plan and manage events, home shows, sponsorships, chamber partnerships, realtor relationships, and local collaborations, • Develop sales materials, pitch decks, one-pagers, and customer education tools, • Align promo calendars with sales leaders, • Analyze KPIs: lead flow/quality, channel performance, booking/appointment trends, and ROI, • Prepare monthly reports and clearly communicate insights + recommended actions, • Manage agency performance, vendor relationships, and marketing platforms, • Collaborate with marketing leadership, sales, and operations, • Bachelor’s degree in marketing or related field, • 5+ years of relevant marketing experience (home services/roofing a strong plus), • Strong leadership-based consultative approach, • Comprehensive knowledge of digital and traditional B2C marketing, • Understanding of Canopy Services’ business model & roofing industry nuances, • High Emotional Intelligence (EQ); ability to build trust with operators and colleagues, • Strong organizational, analytical, and problem-solving abilities, • Excellent written and verbal communication, • Proactive decision-making with strong prioritization skills, • Ability to work under tight deadlines and adapt to new technology or methods, • Knowledge of SEO and GEO/LLM search (ChatGPT, Gemini, Perplexity) preferred, • $80-95k base salary + bonus eligibility, • Affordable Medical, Dental, and Vision plans, • 401(k) with company match, • Company-paid Long-Term Disability, • Optional Short-Term Disability, Accident, and Critical Illness, • $50K company-paid life insurance (additional coverage available), • 6 paid holidays Elite Roofing is a part of Canopy, a Trivest Portfolio Company, and has retained Hueman for this search.