Paid Search Executive
3 days ago
Wolverhampton
We're Hiring: Paid Media Executive at Western International Group (UK) Ltd 🌍 About Us Western International Group UK Ltd, headquartered in Wolverhampton, is a proud subsidiary of the globally respected Western International Group LLC, a diversified multinational enterprise with deep roots in Dubai and a strong global footprint across electronics, home appliances, fashion, and retail. Serving over a billion customers worldwide, the Group has earned its reputation through a legacy of quality, innovation, and trust. In the United Kingdom, Western International Group UK Ltd upholds these same global standards, delivering products that seamlessly combine reliability and affordability. Leading this effort is Geepas, our flagship brand, internationally recognized for its dependable range of electronic kitchenware and home appliances. With a portfolio of 1,500+ products and the trust of 500M+ customers, Geepas continues to set the benchmark for practical excellence. Driven by the belief that everyday choices shape better living, we’re committed to providing smart, value-driven solutions that enrich homes and enhance daily life, from the first morning coffee ☕ to every family gathering 🏡. 🚀 Job Overview Western International Group (UK) Ltd is looking for a creative, data-savvy Paid Search Executive to join our growing marketing team. In this exciting role, you’ll take ownership of our paid advertising strategy across Google, Meta, LinkedIn, and other digital platforms, helping us reach new audiences, generate quality leads, and elevate our brand presence globally. As part of a forward-thinking international company 🌐, you’ll collaborate with marketing professionals and business leaders who value innovation, collaboration, and performance. If you love combining strategic thinking with hands-on campaign execution, this is your opportunity to make an impact. 💡 🎯 What You’ll Do • 🧠 Develop, implement, and manage paid search strategies across multiple platforms (Google Ads, Meta, LinkedIn, etc.), • 🔍 Conduct keyword research, audience segmentation, and competitor analysis to shape campaign strategies, • ⚙️ Set up, monitor, and optimize campaigns to drive maximum ROI and achieve performance targets, • 💰 Manage budgets, bids, and pacing to meet KPIs (CPA, ROAS, CTR), • ✍️ Create compelling ad copy and collaborate with design and content teams for engaging creatives, • 📊 Track, analyze, and report on campaign performance using tools like Google Analytics, Data Studio, and platform dashboards, • 🧩 Stay current with digital advertising trends, new ad formats, and platform updates, • 🧪 Conduct A/B testing and leverage insights to improve outcomes continuously, • 🤝 Collaborate with cross-functional teams (SEO, content, CRM, analytics) for integrated marketing strategies, • ✅ Ensure compliance with brand guidelines, data privacy laws, and ad policies 🔎 What We’re Looking For • 🎓 2-4 years’ experience in paid search management (Google Ads, Meta, LinkedIn, etc.), • 📈 Strong analytical skills using Google Analytics & Ads Manager, • 💡 A creative mindset with a passion for testing and optimization, • 🗣️ Excellent communication & collaboration skills, • 🏅 Certifications in Google Ads or Meta Blueprint (a plus) 🌟 Why Join Us • 🌐 Be part of an ambitious global group with strong growth plans, • 🤝 Work in a collaborative, innovative environment that values new ideas, • 💷 Competitive salary and performance-based incentives, • 🚀 Opportunities for professional development and career growth