Head of Retention Marketing - 9-12 month FTC
13 days ago
Plymouth
Our client is a fast-moving e-commerce business operating at the cutting edge of their sector. A digitally-led retailer with a high-volume, multi-SKU product range and a loyal, growing customer base. They are a genuinely people-first business, with a collaborative culture and a well-established marketing function. Due to maternity leave, they are now seeking an experienced Head of Retention Marketing to step in and lead the retention function on a fixed term basis. This is a high-impact role covering a close-knit team of six, with responsibility for email, SMS, loyalty, social media, creative and campaigns, all delivered entirely in-house. THE HEAD OF RETENTION MARKETING ROLE RESPONSIBILITIES WILL INCLUDE: • Leading and managing a team of six across retention, loyalty, email, SMS, social media, creative and campaigns, • Owning and evolving the customer retention strategy, with a focus on repeat purchase, loyalty and lifecycle marketing, • Analysing customer data to identify engagement opportunities, churn risks and intervention points, • Overseeing the performance of Klaviyo (email/CRM) and Yotpo (loyalty) with full vendor support available, • Providing regular reporting and insights to the wider Brand and Marketing leadership team, • Maintaining a culture of data-led decision making and continuous improvement within the team, • THE IDEAL HEAD OF RETENTION MARKETING WILL HAVE:, • 5+ years' experience in retention marketing, ideally within a B2C, e-commerce or high-volume retail environment, • Proven team leadership skills — this team is performing well and needs someone who will protect and nurture that culture, • Strong analytical ability — comfortable working with customer data to inform strategy and drive decisions, • Experience of email/CRM platforms (Klaviyo experience is a bonus, though not essential), • A hands-on, collaborative approach with the credibility to influence at senior level, • 9-day fortnight — a full day off every other Friday, with no reduction in salary., • Hybrid working with 2 days in the office each week, • Modern, open-plan offices with free parking, an on-site canteen, café and games area, • A high-performing team that is already in great shape Armstrong Lloyd is a marketing specialist recruitment services provider. We specialise in placing marketing professionals across a range of sectors and have a variety of similar roles available. We offer a personal service that will give you the best possible outcome in the recruitment process.