PPC Account Director
25 days ago
London
PPC Account Director (Retail) Location London (Hybrid – 2 days per week in-office) About the Role We’re looking for a PPC Account Director to lead paid search strategy for a portfolio of retail clients across ecommerce, omnichannel, and marketplace-driven businesses. You’ll own senior client relationships, define PPC vision, and guide teams to deliver scalable, profitable growth through search. This role is ideal for a senior search specialist with strong retail experience and commercial acumen. Key Responsibilities Client Leadership & Account Ownership • Act as the senior PPC lead and trusted advisor for retail clients, • Own account health, performance, retention, and commercial growth, • Lead strategic planning, quarterly business reviews, and roadmap development, • Partner with client leadership teams on growth strategy, innovation, and channel expansion PPC Strategy (Retail-Focused) • Define PPC strategy across Google Ads, Microsoft Ads, and retail media platforms, • Lead search, shopping, Performance Max, and feed-driven strategies, • Align PPC activity to retail KPIs including ROAS, CAC, revenue, margin, and stock efficiency, • Guide testing strategies across bidding, structure, feeds, creative, and audience layering, • Stay ahead of platform updates, retail media developments, and automation best practices Team Leadership & Cross-Channel Collaboration • Lead, mentor, and develop PPC Managers and Executives, • Set standards for account quality, strategic thinking, and execution excellence, • Work closely with paid social, SEO, CRO, data, and merchandising teams, • Ensure PPC integrates effectively with broader performance and retail strategies Commercial & Operational Management • Own forecasting, budgeting, and margin management for PPC accounts, • Ensure accurate pacing, reporting, and resourcing, • Support new business pitches, audits, and strategic proposals within retail\ Skills & Experience Required • 5+ years of PPC experience, ideally within an agency environment, • Strong retail and ecommerce search experience, • Deep expertise across Google Ads, Shopping, Performance Max, and Microsoft Ads, • Proven experience managing large budgets and complex product feeds, • Strong client presence with experience presenting to senior stakeholders, • Proven experience leading and developing teams