Marketing Executive - Private Equity
hace 1 día
London
The Details • Industry: Private Equity & Venture Capital, • Package: £35,000-£40,000 + Bonus Scheme, • Working: 3 days in the office (Tues, Weds, Thurs), 2 working from home, • Location: Central London The Opportunity This is a fantastic opportunity for a Marketing professional to build a career in the Private Equity Industry. You will be the stand alone Marketing resource, helping to attract new investment, and to inform existing investors about their portfolio progress. There is a blank canvas, for you as a driven and passionate marketer, to make your mark. Work closely with the head of Investor Relations, to deliver a website rebuild, create and implement a new Marketing Plan and build excellent relationships across the business. The culture at the company is very inclusive, people work hard as a team, and there is incredible diversity in terms of the number of nationalities. Your manager is talented, friendly, passionate, open to ideas, and driven to succeed. The Role Strategy / Research • Create a Marketing strategy that reflects and delivers the goals of the business, • Plan and Project Manage the website rebuild, working closely with a web design agency, • Develop and deliver a range of social media plans, across platforms and campaigns, • Perform consistent competitor analysis, and research marketing trends more widely, to bring fresh ideas to the table that expands our impact, • Stay updated on the latest design tools, platform developments and digital best practices, and help optimise internal processes and efficiencies Content Creation • Create engaging content focused on our investment portfolio updates; for current and prospective clients, portfolio companies and management teams, and intermediaries, • Work across Marketing channels; LinkedIn, website, email, Investor Relations Documentation and any other channels if required, • Create and adapt Investor Reports, proposals and pitches to appeal to our target audience, • Create content from conferences including the Annual Investor meeting, work closely with a production company, • Photography and video editing skills required, to create engaging content, • Maintain and update marketing materials, presentations, credentials and other corporate documentation to ensure content remains accurate and current, • Maintain an organised library of approved assets; templates, images and brand materials PR / Events / Email • Work with your manager on 3-4 press releases per year, when significant investment decisions are made, • Attend and assist with the Annual Investor event, and attend other events if required, • Organise the email database with a tagging system, utilising the new CRM software, and create email campaigns to attract investor’s interest Teamwork / Events • Build excellent relationships across the business, to gather marketable ideas, and shine a spotlight on the partners to raise the company profile, • Report on key engagement metrics such as followers, likes, comments and views, analysing insights and actioning changes to drive growth The Person • Two years+ Marketing experience, focused on digital and social media, • Experience or a strong interest in the investment industry is preferred, • Excellent copywriting and proofreading skills, • Strategic mind, to create customer focused and engaging Marketing content, • Creative to deliver creative content (text, image and video), in house as much as possible, • Experience of online marketing channels; LinkedIn and Email, • Working experience of using Canva, Mailchimp, Adobe Creative Suite (or similar), • Creative to bring new ideas to the table, • Photography and Video editing skills are required, • BSc degree in Marketing or relevant field Personality Fit • Excellent communication skills and strong team player, • Confident in your ability, you consistently bring fresh ideas to the table, • Strong negotiation skills to get stakeholder buy-in to your ideas, • Dynamic self-starter, proactive and makes things happen, • Reactive, able to adapt in fast-paced situations, • Analytical, drive change through insights and reporting, • Business acumen, bringing ideas to improve performance