Home Health and Hospice Marketer
hace 9 días
Bethlehem
Job DescriptionDescription: The Home Health and Hospice Marketer (Patient Navigator) will promote our home health and hospice services and build strong relationships with referral sources. The Patient Navigator will have a passion for healthcare and a commitment to providing high-quality care to patients, families, and their caregivers in their homes. Reports to: Administrator Primary Responsibilities and Duties: • Develop and implement marketing strategies to promote home health services to physicians, hospitals, and community organizations., • Identify and establish relationships with potential referral sources, including healthcare professionals, discharge planners, and social workers., • Conduct regular visits to referral sources to present services, address questions, and provide educational materials., • Attend community events, health fairs, and networking functions to raise awareness of the agency’s services and build community partnerships., • Gather and analyze market data to identify trends, opportunities, and areas for improvement in service offerings., • Collaborate with the clinical team to ensure alignment of marketing messages with patient care goals and agency values., • Maintain accurate records of marketing activities, referrals, and leads in the customer relationship management (CRM) system., • Provide feedback to management on marketing strategies, initiatives, and referral source needs., • Assist in developing promotional materials, including brochures, newsletters, and social media content., • Work closely with the Administrator to ensure smooth agency operations and excellent patient care., • Bachelors’ degree in Marketing, Business Administration, or related field preferred., • Minimum of 3 years of experience in healthcare marketing or sales, preferably in home health or hospice., • Home health or hospice experience required., • Strong understanding of the home health and hospice care industry and regulatory environment., • Excellent communication, presentation, and interpersonal skills., • Demonstrated ability to prioritize tasks, manage multiple responsibilities, and adapt to changing priorities in a fast-paced environment., • Capability to perform physical tasks such as bending, standing, walking, and climbing stairs for extended periods., • Manual dexterity and hand-eye coordination for handling paperwork, typing, and using office equipment., • Visual and auditory acuity to review documents, communicate effectively, and respond to patient inquiries., • Ability to bend, stoop, kneel, and reach to access files, storage cabinets, and other work-related materials., • Stamina to work long hours and engage with a diverse group of people within the community to foster relationships., • Maintain regular attendance and timeliness as set forth within the work schedule designated by the department supervisor/manager.