Business Development Representative
5 days ago
City of London
As a Business Development Representative at Cocentric, you will be focused on growth and driving scale for our products and services. As a BDR you will own outbound pipeline creation into HR, IT and Operations, shape our ABM motions, and be the start for enterprise and upper mid-market deals. You will combine hands on prospecting with playbook building, experimentation, and cross-functional orchestration. RESPONSIBILITIES • Own outbound pipeline creation: hit monthly meeting and Sales accepted opportunities targets and quarterly pipeline goals for priority ICPs/segments., • Prospect into target accounts: research, build lists, and multi-thread into HR, IT, and Operations leaders across enterprise/upper mid-market., • Run outbound campaigns end-to-end: write sequences, call, email, LinkedIn/video, and A/B test messaging, report results and iterate., • Qualify rigorously: use MEDDICC to confirm pain, impact, authority, and next steps, convert first meetings to SAOs., • Book and hold meetings: secure time with decision makers, drive confirmations/reminders, and recover no shows quickly., • Partner co-sell & ABM: coordinate joint plays with partnerships, build shared target lists and follow-ups., • Activate events: pre-book meetings, prospect, and execute structured post-event pursuit and micro-event follow-ups., • Handoff to Account Executives: document context, stakeholders, MEDDICC notes, and next actions; ensure smooth transitions to AEs., • Build playbooks & enablement: codify talk tracks, objections, triggers, and outreach templates, mentor junior BDRs., • Maintain clean data & tooling: keep CRM (HubSpot) accurate, update fields/activities, and collaborate with Sales Team Lead on dashboards., • Feed market intelligence: capture competitive insights, buyer triggers, and product feedback to Sales, Marketing, and Product. WHAT YOU’LL BRING • 1–2 years’ BDR/SDR experience in B2B SaaS (enterprise/upper mid-market preferred) with consistent top-quartile attainment., • Proven cold outbound skillset (phone first mentality, modern social/email craft) and comfort speaking to HR, IT, and Operations leaders., • Working knowledge of MEDDICC, ABM, and multi-threading., • Strong copywriting, research and commercial curiosity; you test, measure and iterate., • Tools: HubSpot, Lusha, LinkedIn Sales Navigator, intent data, enrichment (e.g., ZoomInfo), and call recording, • Nice to have: partner co-sell motions, event prospecting, frontline/deskless tech domain. WHY COCENTRIC • Competitive compensation package and commission., • Individual training plan, offering world-class sales enablement upskilling., • Be part of a collaborative, high-growth team backed by recent investment., • Hybrid working model with a base in our London office and flexibility to work from home., • 29 days annual leave, including a day off for your birthday, plus bank holidays., • Our office closes over Christmas, • Generous private medical care and additional perks with Vitality, • Cocentric recognise that your family is important and being able to spend quality time with your family as it grows is a wonderful experience. This is why we offer enhanced Maternity, Paternity, Adoption and Parental leave.