Stone House Bread Content Creator and Community Manager
hace 1 día
Traverse City
Position Summary You're the person who brings Stone House Bread's story to life online — real-deal organic sourdough, slow-fermented with clean ingredients, Michigan roots, and that gut-health benefit. This isn't just posting random stuff and hoping it sticks. You own the full digital story: shooting/editing short-form videos, growing our email list into a loyal community, turning fans into superfans, and moving the needle on sales (repeat buys, more households grabbing our loaves off shelves). Think: equal parts TikTok/Reels creator, community curator, and smart growth hacker — all while staying true to what makes us special: authentic craft, clean ingredients, and our proud Northern Michigan heritage. You'll collaborate closely with our Creative Team (brand), Sales (retail), and Operations (new products + seasonals like cherry/apple). This is a high ownership role. Key Responsibilities • Create 15-20 pieces of content per month: recipes where Stone House Bread is the star, bakery storytelling content, customer features, health/wellness education, and seasonal campaign assets., • Shoot and edit scroll-stopping short-form videos on your phone (mobile-first) that hook our core demographic., • Build and grow our email list as the #1 repeat-purchase channel – weekly/bi-weekly sends that educate, inspire, and convert., • Run the community like a pro: reply to comments/DMs fast, spot and activate superfans, build real relationships., • Team up with local Michigan food creators, bloggers, and micro-influencers for seeding, UGC collabs, and organic reach., • Track and report on what actually matters: email growth, open rates, repeat purchase signals, retail sales lift – not just followers and likes., • Own monthly content calendars tied to launches, Michigan seasons, promos, and biz goals., • Work cross-team on retail content, new products, brand voice/visuals., • Test everything, iterate fast, improve constantly. What Success Looks Like In the first 60 days, 40-50 pieces out in our voice/aesthetic, nail top content themes, connect with 5-10 local creators, set up a smooth weekly workflow. By 6 months, Email list is growing 10-15% MoM, open rates beating benchmarks, superfans posting UGC and spreading the word. By end of year, Content helping boost repeat buys + household penetration in key markets, huge evergreen library, retailers begging for more bread because it’s flying off the shelves. Stone House is becoming a recognized brand. Qualifications • 1-3 years creating/managing social content or digital marketing (food/CPG experience)., • Strong portfolio: mobile-shot/edited recipe/food videos that perform., • Know what makes recipe content pop (hooks, pacing, visuals, platform hacks for IG/FB/email)., • Cool being on camera (or directing others) for demos/storytelling., • Data mindset: care about business results over vanity metrics., • Self-starter energy — juggle projects, own your lane, no hand-holding., • Real passion for good food, real ingredients, wellness (FODMAP, gut health, sourdough perks), and our mission to make amazing bread accessible., • Tools: email platforms (Mailchimp/Klaviyo), editing apps (CapCut, Canva, Adobe), some AI helpers. Bonus: know older demo algorithms on FB/IG., • Michigan or Chicago area — ready for 2-3 Traverse City days/month (bakery shoots, team working sessions) Compensation & Benefits Base Salary: $50,000 - $60,000 / year (based on experience + content strength). Performance Bonuses: $2,000-$4,000 / year tied to real KPIs. Total Compensation Value: $65,000-$75,000 including benefits. Benefits: Medical/dental/vision; 15 PTO days + paid holidays; flexible hybrid schedule; professional development budget for conferences, courses, and skill-building; and unlimited Stone House Bread (obviously).