Front of House Leader & Social Media Advertising Specialist
11 days ago
Detroit
Job Description About Us National Bakery Detroit is a cherished community bakery with over 50 years of history. We’re re-energizing our operations with a bold vision: honor our legacy of high-quality baked goods while embracing creativity and modern customer engagement. Join us to lead guest experience and grow our local presence. Position Overview We’re hiring a Front of House (FOH) Leader who combines exceptional customer-service leadership with practical social media advertising skills. You will run day-to-day FOH operations, coach and schedule staff, ensure excellent customer experiences, and plan/execute paid and organic social campaigns to drive foot traffic, online orders, and community engagement. Key Responsibilities: • FOH Operations & Customer Experience, • Lead and supervise front-of-house staff (hiring, training, scheduling, performance feedback)., • Ensure consistent, friendly service and a welcoming store environment., • Manage counter, POS, online orders, pickup/curbside flow, and daily cash reconciliation., • Handle guest feedback, resolve complaints, and uphold brand standards., • Team Development & Culture, • Build a positive, customer-first culture; mentor staff on hospitality and product knowledge., • Maintain cleanliness, safety, and compliance with health regulations., • Coordinate cross-shift communication with bakery production team., • Social Media Advertising & Marketing, • Develop and execute local social media strategy (organic content + paid ads) across platforms (Instagram, Facebook, X, TikTok as relevant)., • Create ad campaigns to promote daily specials, seasonal products, events, and curbside/online ordering., • Manage ad budgets, target audiences, A/B tests, and measure ROI; optimize campaigns for foot traffic and sales., • Produce or coordinate short-form content (photos, video, reels, captions) and schedule posts., • Track analytics, report performance, and recommend strategy adjustments., • Merchandising & Community Outreach, • Maintain attractive product displays and signage that support promotions., • Coordinate local partnerships, catering inquiries, and in-store events to grow community presence., • Support product launches with on-premise promotion and paid/organic social efforts., • Operations & Reporting, • Monitor daily sales, inventory levels for FOH items, and waste; communicate needs to production and vendors., • Contribute to budgeting, labor planning, and scheduling to meet sales targets while controlling costs., • Prepare regular reports on FOH performance and marketing results. Qualifications: • 3+ years in customer-facing leadership (cafés, bakeries, restaurants, or retail), including supervising teams., • Demonstrable experience creating and managing social media advertising campaigns (Facebook/Instagram Ads Manager or equivalent)., • Strong copywriting basics, visual sense for food photography/short video, and familiarity with scheduling tools., • Excellent communication, organization, and conflict-resolution skills., • Comfortable with POS systems and basic cash handling; attention to accuracy., • Data-driven mindset: able to interpret ad metrics and sales data to guide decisions., • Experience in a bakery or small food business., • Certification or coursework in marketing, social media advertising, or digital content creation., • Lead and shape the guest experience for a beloved local bakery., • Blend hospitality leadership with hands-on marketing impact., • Creative, supportive team committed to quality and growth., • Competitive compensation and the chance to make a lasting community impact. To Apply: Send resume and brief examples of social media work or campaign results to . Include a short note on one idea you’d run to increase weekday foot traffic. National Bakery Detroit is an equal opportunity employer.