VP of Marketing
hace 4 días
Oakland
Job DescriptionAbout Peach Peach is a modern loan management and servicing platform empowering lenders to launch and scale new lending programs. We provide a fully integrated, configurable system of record with API-first architecture, enabling lenders to bring products to market quickly while maintaining full compliance and operational efficiency. Peach is a rapidly scaling B2B SaaS platform. We are on a mission to scale to $100M ARR in the next few years. As we enter this next chapter, marketing will play a critical role in shaping our market position, amplifying our voice, and driving accelerated growth. The Role We’re looking for an experienced, creative, and execution-focused marketing leader to define and lead Peach’s marketing strategy. This person will partner closely with the executive team to triple to quadruple our top-of-funnel, establish Peach as a category leader, and build scalable marketing foundations — all with a modern, high-impact, and efficient approach. This is a player-coach role: we expect you to craft the strategy and roll up your sleeves to execute, test, and iterate rapidly. You’ll own the vision for marketing, hire and develop a high-caliber team, and personally represent Peach at key industry events and forums. This is a unique opportunity to build the marketing function from scratch—and grow into a CMO role as the company scales.What You’ll Do • Own marketing strategy end-to-end — from positioning and messaging to growth channels, demand generation, product marketing, and brand., • Grow top-funnel by 3×–4×, driving scalable, measurable pipeline that fuels revenue growth., • Build and execute a modern B2B marketing engine focused on creativity, speed, and impact., • Develop annual marketing plans and budgets appropriate for the company’s ARR, with clear goals and ROI expectations., • Own marketing metrics and financial rigor — responsible for CAC and ROI metrics. Co-own LTV and funnel conversion benchmarks with a sales leader., • Lead partner & channel marketing strategy (alliances, referrals, integrations) to extend reach and co-sell opportunities., • Own product marketing & sales enablement — buyer personas, competitive positioning, pricing strategy, launch playbooks, and sales battlecards., • Drive events & field marketing strategy with clear ROI targets, including conferences, industry influencers and analyst relations, and executive roundtables., • Innovate with limited budgets to outperform larger competitors — leveraging unconventional channels and creative campaigns to punch above our weight., • Hire, lead, and develop a lean but high-performing marketing team, fostering a culture of accountability, experimentation, and excellence., • Partner with Sales, Product, and Leadership to align marketing closely with GTM strategy and revenue outcomes., • Be the external face of Peach at major industry conferences, events, and media opportunities — representing our brand and thought leadership in the fintech ecosystem., • Establish clear performance metrics to measure marketing effectiveness and communicate impact to the executive team and board., • Stay on the forefront of AI in marketing, applying new tools to accelerate content creation, personalization, and campaign velocity.Who You Are, • 10+ years of progressive marketing experience, including leadership roles in B2B SaaS., • Deep experience marketing complex, technical products to enterprise and mid-market customers., • Proven track record as a player-coach — you can set high-level strategy and execute hands-on when needed., • Comfortable operating in growth environments, where speed, resourcefulness, and accountability matter more than hierarchy., • A modern marketer: you embrace new channels, creative formats, and AI-driven workflows to build differentiated awareness and demand., • Strong budget management skills — you know how to build realistic, impactful plans that fit a scaling company’s marketing spend., • Experience hiring, structuring, and scaling teams thoughtfully, with a focus on impact per person., • Excellent communicator and public representative, comfortable on stage, in the press, and at industry forums.