Marketing and Communications Manager
6 days ago
West Boylston
Job Description JOB DESCRIPTION Job Title: Marketing and Communications Manager Program: Strategic Outreach and Development Location: West Boylston, MA FLSA: Exempt Primary Responsibility: The Marketing and Communications Manager leads the execution of marketing and communications efforts that promote the mission, programs, and community impact of Catholic Charities Worcester County through strategic storytelling, digital and print communications, media outreach, and public engagement. This role develops compelling content across multiple platforms, strengthens community awareness, supports brand consistency, and collaborates with program staff to elevate client and program stories that reflect the dignity and resilience of those served. This position focuses on execution and implementation of communications and marketing initiatives under the strategic direction of the Director of Strategic Outreach & Development. Role Priorities and Growth Expectations: This role encompasses a broad range of marketing and communications responsibilities. During the first 6–12 months, priority focus areas include: • Developing strong, mission-centered written content including news articles, feature stories, and press-ready narratives that elevate agency visibility., • Building and strengthening relationships with local media outlets and increasing placement of agency stories in print, digital, and broadcast news., • Strengthening and maintaining core communications platforms including website, social media, and email newsletters, • Supporting agency-wide brand consistency across programs and materials ESSENTIAL DUTIES: Marketing, Communications, & Storytelling • Develop, create, and manage mission-aligned content across social media platforms, websites, newsletters and stories (print and online), print materials, and publications., • Build relationships with program staff, clients (as appropriate), volunteers, and community partners to identify and develop impactful stories highlighting agency services and outcomes., • Conduct interviews and gather content while maintaining confidentiality, professionalism, and client dignity., • Develop and manage communications content calendars and campaign timelines., • Draft, edit, and publish written content including articles, newsletters, press releases, blog posts, and promotional materials., • Ensure messaging aligns with agency mission, values, and branding standards. Digital Media & Website Management • Maintain and update agency website using WordPress, including program updates, news features, event information, and resource content., • Collaborate with staff to ensure media content remains accurate, accessible, and engaging., • Manage and monitor agency social media platforms, including creating content, scheduling posts, responding to messages as appropriate, and maintaining consistent voice and brand identity., • Track engagement metrics across social media, website, and any other digital communications platforms and provide recommendations to strengthen outreach and visibility., • Develop and distribute periodic email communications, including newsletters, program updates, event promotions, and mission-focused storytelling content for subscriber audiences using email marketing platforms such as Constant Contact. Graphic Design & Content Production • Design and produce marketing and promotional materials including brochures, flyers, event materials, signage, digital graphics, and agency publications using Canva., • Support development of visual storytelling through photography and videography at agency programs, events, and outreach activities., • Maintain visual brand consistency across all communications platforms and materials., • Organize and maintain photo, video, and communications asset libraries. Media Relations & Public Outreach • Proactively identify and develop story opportunities that highlight agency programs, client impact, and community need for media distribution., • Develop and maintain relationships with local media outlets, parish communications teams, and community organizations., • Draft and distribute press releases and story pitches highlighting agency programs, initiatives, and community impact., • Coordinate media visits, interviews, and coverage opportunities., • Represent Catholic Charities Worcester County at outreach events, community presentations, tabling opportunities, and public engagements to promote agency services and mission awareness. Collaboration & Administrative Support • Collaborate with program staff to ensure communications accurately reflect services, client experiences, and community needs., • Provide project coordination support for agency communications initiatives and campaigns., • Maintain organized communications files, templates, and documentation., • Follow all safety protocols and contribute to a culture of safety through awareness, reporting, and safe work practices., • Perform other related duties as assigned by the Director of Strategic Outreach & Development. EDUCATION AND EXPERIENCE REQUIREMENTS: • Bachelor’s degree in communications, marketing, public relations, journalism, or related field preferred; equivalent experience will be considered., • Minimum of 2 years of experience in marketing, communications, media relations, or related nonprofit or mission-driven work preferred., • Experience managing social media platforms and digital content creation required., • Experience with website content management systems preferred., • Experience with graphic design platforms such as Canva, Adobe Creative Suite, or similar tools required., • Experience working in nonprofit, human services, healthcare, or community-based organizations preferred. KNOWLEDGE, SKILLS, AND ABILITIES: • Strong storytelling, writing, and editing skills with the ability to communicate program impact to diverse audiences., • Ability to translate complex information into clear, compelling, and accessible messaging., • Strong organizational skills with the ability to manage multiple projects and deadlines., • Creative thinking and initiative in identifying communications opportunities and storytelling strategies., • Strong interpersonal and relationship-building skills., • Ability to work both independently and collaboratively within a team environment., • Strong attention to detail and commitment to quality and accuracy., • Proficiency in Microsoft Office and SharePoint required., • Graphic design experience using Canva required; experience with Adobe Creative Suite or similar design platforms preferred., • Experience with email marketing platforms such as Constant Contact, Mailchimp, or similar tools preferred., • Ability to exercise professionalism and sound judgment when interacting with staff, clients, media representatives, and community partners., • Commitment to the mission and values of Catholic Charities Worcester County., • Ability to work occasional evenings and weekends for events and outreach activities. WORKING CONDITIONS AND PHYSICAL REQUIREMENTS: • This position operates in a professional office environment and routinely uses standard office equipment such as computers, telephones, printers, and filing systems., • The role requires the ability to remain in a stationary position for extended periods, as well as the ability to move inside the office to access files and equipment., • The employee must be able to occasionally lift and/or move up to 20 pounds with or without reasonable accommodation., • Walking and climbing are required for entry and mobility throughout all Catholic Charities Worcester County offices., • Local travel is required. Total travel is estimated at 20%., • Must be available to work occasional evenings, weekends, and special events based on agency needs., • Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of this position. Catholic Charities Worcester County is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other protected status under applicable law.