Operations Manager - Engagement
2 months ago
Kennford
The role You’ll be responsible for cultivating richer audience connections with the nation’s forests in the district, leading our marketing and communications team, creating a district marketing and communications strategy, promoting our offer, and telling our story in effective ways and through a variety of different sources.
Leadership
Lead and inspire the marketing and communications team. Our marketing and communications team currently consists of three marketing and communications officers, one communications officer, a multimedia officer and two business support officers.
Monitor and report on evaluation of all campaigns, and be responsible for expenditure relating to marketing and communications.
Marketing
Lead marketing activity, using market insight, to tell our story and grow our business priorities and improve our income returns.
Use data to better understand and reach new and existing audiences.
To manage and develop plans for the district’s marketing activity.
Communications
Grow our reputation as caring custodians of the nation’s forests.
Lead proactive communications with District staff and partners to promote and enhance Forestry England’s reputation with local stakeholders, communities and visiting public as leaders in land and visitor management.
Monitor and anticipate communication activity that may impact on our reputation and design communications plan to mitigate the impact.
Be an active member of the District’s Operations Team and advise them where communications can be used to limit business risks or improve income returns.
Provide professional communications advice to senior management and wider district colleagues on issues and reputation, including positioning with the media and external stakeholders.
Lead design of internal communication activity that distributes consistent messages and profiles positive work of all staff.
Raise awareness and understanding of sustainable forestry, developing insight-led behaviour change campaigns.
Lead the district’s contributions to national communications and marketing campaigns.
Ensure effective use of our complaints process.
Stakeholder Management
Lead on stakeholder engagement by developing our communications and consultation approach around forest operations and plans to build support from visitors, local communities and other key stakeholders.
Advise and assist colleagues when dealing with issues management and stakeholder groups.
Engagement
Lead on our Active Forests programme in the district to increase the number and frequency of people being active in our forests.
Advise and assist colleagues on issues management and stakeholder groups.
General
Plan and deliver according to a yearly budget.
Work within and as part of the wider district recreation and engagement team to plan campaigns and initiatives collaboratively. Person specification Essential Professional and Technical experience
Experience of building strategic communication and marketing plans to enhance corporate objectives.
Experience of handling media enquiries and using media outlets positively to promote work of the organisation and its staff.
Experience of designing and implementing marketing campaigns to promote the products and services of the organisation.
Experience of commissioning and managing marketing and public relations consultants.
Experience of team leadership and staff management.
Strong management and leadership skills.
The ability to build and maintain highly effective working relationships with a range of people (both internally and externally).
Proven ability to manage competing demands and prioritise workloads.
Desirable Professional and Technical experience
Experience of budget and staff resource planning and monitoring.
Experience of working in partnership across organisations for mutual benefit.
Educated to degree level.
A relevant professional qualification or a significant level of experience in marketing and communications.
Please note: this post can be based either at Exeter, Devon or Coleford, Gloucestershire.
