Senior Director Marketing Innovation
4 days ago
London
About WSO2 Founded in 2005, WSO2 is the largest independent software vendor providing open-source API management, integration, and identity and access management (IAM) to thousands of enterprises in over 90 countries. WSO2's products and platformsincluding our next-gen internal developer platform, Choreoempower organizations to leverage the full potential of artificial intelligence and APIs for securely delivering the next generation of AI-enabled digital services and applications. Our open-source, AI-driven, API-first approach frees developers and architects from vendor lock-in and enables rapid digital product creation. Recognized as leaders by industry analysts, WSO2 has more than 800 employees worldwide with offices in Australia, Brazil, Germany, India, Sri Lanka, the UAE, the UK, and the US, with over USD100M in annual recurring revenue. WSO2's Integration Business Unit is looking for a strategic and visionary Product Marketer to architect and scale our new developer-first, product-led growth (PLG) motion. As a key member of the business unit's leadership team, you will own the product marketing function. You will build and own the engine that drives product awareness, adoption, and revenue by creating a world-class developer journey and empowering our global marketing and sales teams. \n This entails understanding customer behavior, keeping tabs on competitors, identifying potential threats, tracking market trends, shaping our pricing and packaging, and more. Additionally, you'll shape the content strategy and partner with cross-functional teams to create and promote compelling content. Strategic Leadership and Product-Led Growth (PLG) Ownership \n Own and articulate the end-to-end product marketing strategy that drives our developer-first, PLG model. \n Establish the core KPIs for the developer-led funnel, including sign-ups, activation rates, time-to-value, product-qualified lead (PQL) conversion, and free-to-paid conversion, and own the strategy to improve them. \n Partner with Product, Engineering, and Corporate Marketing teams to define and optimize the developer journey. Leverage growth engineering principles and modern GTM tools to accelerate time-to-value for new users and drive conversion and surface high-quality leads for sales. \n Act as a key strategic partner to the BU leadership, Product Management, and Engineering, representing the voice of the market and the developer community to influence key business and product decisions. \nDeveloper-Centric GTM and Content \n Develop a content engine: Architect a content strategy to fuel our PLG motion. You will own product-focused content such as demos, webinars, and tutorials that translate technical features into clear customer value and business impact. \n Partner with DevRel: Collaborate closely with the Head of the Integration Business Unit to align on community engagement, content strategy, and technical evangelism efforts, creating a powerful and unified voice in the market that builds trust and drives organic adoption. \n Serve as a key product evangelist and spokesperson, confidently presenting our story and value proposition in webinars, on podcasts, and at select industry events. \n Nurture community: Market Intelligence and Product Influence \n Serve as the central source of intelligence on the technical landscape, competitor strategies, market trends, and pricing dynamics. \n Conduct market analysis and collaborate with Product and Finance to define and iterate on our pricing and packaging for different segments, from individual developers to large enterprises. \n Synthesize market and developer feedback to provide actionable insights to the Product team, directly influencing the product roadmap and strategy to ensure we are building what the market needs. \n Develop and refine user and buyer personasfrom the hands-on developer to the strategic CTO and line-of-business leaderensuring our messaging, content, and product experience are tailored to their unique needs and pain points. \nSales and Partner Enablement for a Hybrid GTM \n Empower the field: Equip global sales and solution engineering teams with the messaging, tools, and training they need to effectively engage with PQLs and enterprise buyers. \n Create high-impact assets: 8-10+ years of experience in product marketing, with at least 4+ years in a senior or leadership role for a B2B software company targeting technical users. \n~ Proven expertise in the integration, API management, DevOps, or developer tools space. Deep understanding of open source business models and community-led growth. \n~ A deeply data-driven approach to informing strategy and measuring success. \n~ revenue growth, cost savings, risk reduction). \n~ An exceptional B2B storyteller with a public portfolio or examples of compelling content (blogs, presentations, videos) you have personally created or directed for both technical and business audiences. \n~ Strong leadership qualities with a demonstrated ability to lead through influence and collaborate effectively across globally distributed, cross-functional teams. \n~ A passionate, self-motivated leader who is excited to build a new function and define the future of a market-leading product. \n\n Diversity Drives Innovation: \n Weve built our business on a commitment to diversity and inclusion. it also ensures that we can create superior experiences for our customers, partners, and employees worldwide. We value the diversity of our team regardless of race, ethnicity, religion, gender, age, national origin, disability, sexual orientation, or veteran or marital status, and we do not tolerate any form of discrimination.