Community & Content Lead
3 days ago
London
About the Role Were looking for a dynamic Social Media & Community Lead, a hybrid role that sits at the intersection of influencer marketing, community building, and content creation. \n Youll be the driving force behind Underdays cultural presence: building authentic creator relationships, growing our community, and shaping how we show up on platforms like TikTok and Instagram. Youll balance creativity with commercial awareness blending storytelling and performance to build brand love, loyalty, and growth. \n\n Influencer Marketing \n Build and execute a best-in-class influencer marketing strategy across TikTok, Instagram, and other relevant platforms. \n Develop a tiered influencer approach, from top creators to micro and nano communities, with clear use-cases and KPIs across storytelling, awareness, and conversion. \n Manage the Underdays affiliate programme, including Shopify Affiliates, driving consistent revenue growth and tracking performance monthly. \n Track, analyse, and report on campaign performance, turning insights into actionable recommendations. \n Stay ahead of social and cultural trends, identifying emerging voices, communities, and formats before they peak. \n Collaborate cross-functionally with Marketing, Creative, and Performance to integrate influencers into broader brand campaigns. \n\nCommunity \n Define and codify our community voice and guidelines, what we say, what we dont, and how we show up in every interaction. \n Identify and nurture brand advocates and superfans, transforming organic enthusiasm into meaningful advocacy. \n Support the development of community-driven activations (Q&As, giveaways, content collaborations, and digital experiences). \n Confidently host or support events, roundtables, and community gatherings, acting as the in-person brand lead. \n Manage guest lists, logistics, gifting, and post-event follow-ups for influencer and community events. \n\nContent \n Partner with the creative team to commission and brief creators on brand and ad content, ensuring output aligns with Underdays aesthetic and voice. \n Collaborate with the performance marketing team to source and commission UGC-style ad content for TikTok and Meta, leveraging best practices and whitelisting opportunities. \n Ideate trend-led, reactive content that taps into cultural moments while staying true to our editorial, intentional brand tone. \n Capture behind-the-scenes moments from shoots and events, and confidently feature in, or voice, UGC-style videos when needed. \n Maintain a close feedback loop between content performance, community sentiment, and future creative direction. \n\nOwn and grow the Underdays TikTok channel, developing an organic content and growth strategy that combines best-in-class storytelling, creator collaborations, and platform insight. \n Experiment with new content formats and growth mechanics to build visibility, engagement, and emotional connection. \n Collaborate closely with the brand and creative teams to ensure a cohesive aesthetic and tone across all channels. \n\n 2-3+ years experience in social media, influencer, or affiliate marketing, ideally within a DTC, fashion, or beauty brand. \n~ An understanding of performance marketing and how influencers/ UGC fit into a growth strategy \n~ Proven experience building and managing creator/influencer partnerships that drive measurable results. \n~ A strong creative eye and editorial sensibility, aligned with Underdays brand: elevated, confident, and intentional. \n~ Excellent communication and relationship-building skills,equally comfortable negotiating with creators and engaging with customers. \n~ Confident creating and editing content using tools like CapCut, Canva, or similar. \n~ Highly organised, proactive, and adaptable, able to manage multiple projects and priorities in a fast-growing environment. \n~ A genuine passion for wellness, community, and building brands that empower women. \n\n\n Opportunity to shape the voice and presence of a growing modern wellness brand. \n Creative autonomy and collaboration with a small, driven, female-founded team. \n Access to brand experiences, and product perks.