Marketing Specialist
11 days ago
Irvine
Job DescriptionDescription: Summary of Position The Marketing Specialist will play a critical role in elevating the firm’s visibility, reputation, and brand experience. This role collaborates closely with the Management Team to develop and refine the firmwide marketing plan and executes marketing initiatives that support business development, attorney visibility, client engagement, and strategic growth. The Marketing Specialist is responsible for creating and curating compelling content for the firm’s website, social media, and digital platforms; coordinating conferences and events in partnership with the Operations and Proposals Supervisor; developing collateral materials; spearheading awards submissions; supporting proposal development; and cultivating speaking opportunities for attorneys. Roles and Responsibilities Marketing Strategy & Collaboration • Collaborate with the CMO and Management Team to develop, implement, and refine the firmwide marketing plan., • Partner with the Operations and Proposals Supervisor on event planning, conferences, client dinners, sponsorships, and firmwide event coordination., • Manage and grow the firm’s social media presence., • Create short-form video content (ex. attorney spotlights, event recaps, practice area highlights) for digital platforms)., • Oversee ongoing maintenance of the firm website, including updates, new hire announcements, anniversaries, holidays, celebrations, practice group content, newsletters, and coordination with website vendors., • Cultivate attorney speaking opportunities for attorneys by identifying relevant conferences, submitting abstracts, and managing deadlines., • Spearhead all award submissions for attorneys, teams, and the firm. (ex. Best Lawyers, Super Lawyers, municipal recognitions.), • Assist with preparation of new business proposals, client presentations, and RFP responses as needed., • Coordinate logistics, collateral materials, schedules, and communication for conferences, events, and sponsorships., • Support execution of client dinners, external events, and firm-hosted events in partnership with Operations and Proposal Supervisor., • Maintain firm marketing assets, including logos, templates, bios and brand materials., • Ensure consistent brand identity across all internal and external communications., • Perform other related marketing duties as assigned. Requirements: Education and/or Work Experience Requirements: • Bachelor’s degree in marketing, communications, graphic design, business, or related field, or equivalent experience., • 3+ years of experience in the legal field., • Understanding of the attorney workflows and professional standards., • 1–2 years of event planning experience preferred., • Proficiency in Microsoft Office and digital marketing tools., • Experience with Social media management, website updates, and analytical tools. The Marketing Specialist will model and implement the Firm’s Core Values’ as follows: • Serve with Purpose – We are trusted stewards of public law that are dedicated to service and committed to improving the communities we serve., • Act with Integrity – We honor our commitments to the firm, our clients, and each other. We act with honesty and transparency, take ownership of our work, we own our mistakes, hold ourselves accountable, and see things through to completion., • Work as One Firm - We are trustworthy and trusting. We lift each other up and show up with positive energy. We communicate candidly and directly, always with respect. We assume positive intent and listen to understand. We mentor, learn from each other, and invest in our collective growth., • Ability to safely and successfully perform the essential job functions consistent with the ADA, FMLA and other federal, state and local standards, including meeting qualitative and/or quantitative productivity standards., • Ability to maintain regular, punctual attendance consistent with the ADA, FMLA and other federal, state and local standards, • Must be able to lift and carry up to 20 lbs., • Must be able to talk, listen and speak clearly