Marketing Coordinator (Marketing, Communications & Public Relations)
16 days ago
Fair Oaks
Job DescriptionSalary: Step 1 begins at $23.34 per hour with full benefits JOB SUMMARY: Under the general direction of the Administrative Services Manager, the Marketing Coordinator promotes District programs, parks, facilities and events; produces promotional, informational, and public relations materials; and builds awareness of the Districts mission, vision and brand. The position assists with special events, meetings, and programs to market, photograph, and promote the District. Incumbents may oversee, monitor, and/or direct the work of lower-level personnel. Promotional, informational, and public relations materials produced by this position will include publications, signage, and specialty items for all departments of the District (Recreation, Arts & Entertainment, Parks, and Administration). ESSENTIAL FUNCTIONS: The following duties are typical for this classification. Incumbents may not perform all of the listed duties and/or may be required to perform additional or different duties from those set forth below to address business needs and changing business practices. • Develop and manage promotional and informational tools/materials, including but not limited to original logos, activity guides, brochures, flyers, posters, mailers, newsletters, surveys, evaluations, social media campaigns, press releases, newspaper articles, website, & radio & television advertisements., • Create and schedule social media content for the Park Districts different departments., • Collect, track, research, and utilize data to drive marketing practices., • As assigned attend District events, classes, and programs to take photos and videos for the purpose of advertisement and promotion., • Coordinate public relations campaigns and initiatives to promote District events, capital projects, budget initiatives, Board of Director relations, partnerships, etc., • Work as liaison to media outlets. Develops, collects, and maintains media contact list., • Write and coordinate press releases, media alerts, and newspaper articles and outside publications., • Represent the District at community meetings, events, local TV, podcasts, radio, etc., • Assist in coordination of special events, programs, meetings, and community outreach initiatives., • Develop, coordinate, and implement a comprehensive sponsorship program for events, scholarship funds, activities, and programs., • Coordinate and promote the utilization and personality of the Districts mascot., • Develop and coordinate customer acquisition and appreciation events at community parks and facilities., • Respond to general customer service emails, phone calls, and social media posts per District policy., • Knowledge of modern methods, techniques, principles, and procedures used in planning and supervision of recreation and arts programs and facilities; basic methodology of organizing groups, programs, and services in a recreational and arts setting and the ability to effectively implement them. ADDITIONAL FUNCTIONS: • Knowledge of the principles and practices of public parks and program planning, organization, and administration., • Assist in the recruitment, assignment, training, and coordination of other part-time or volunteer support staff., • Enforce District and facility rules and procedures including, but not limited to, program rules, field use, care of equipment, and admittance to facilities., • Prepare and maintain accurate program and other records as needed., • Prepare and maintain inventory records and may make purchases when authorized., • Use strong customer service and interpersonal skills during public contact in a variety of settings including on the phone, over-the-counter, at staff meetings and during the conduct of activities., • Act as Department liaison with various community groups and partnerships; and, • Act as a District liaison for consultants retained by the Districts to assist with communication and marketing messaging. Including but not limited to: TV appearances, and non-District community events to market and promote the District., • Communicate tactfully with customers and address public and customer questions and concerns., • Knowledge of the rules and equipment utilized in athletic and recreational programs and activities and ensures safe and proper use of facilities and equipment., • Ability to administer the principals of time and resource management; organize and prioritize workloads; must possess basic computer skills., • Effectively communicate orally and in writing with the ability to gather, analyze, and report information., • Intermittently set up booths, hang banners, move tables, chairs, and carry supplies., • Respond to emergency situations in a calm & effective manner; administer first aid & CPR, if certified., • Must be willing to work some evenings and weekends., • Attend professional meetings, educational conferences, and teacher training workshops in order to maintain and improve professional competence, • Performs other duties as assigned Supervisory Responsibilities: This position may supervise lower-level personnel. Responsibilities may include training, planning, assigning, and directing work, creating professional development plans, addressing complaints and resolving problems. Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. KNOWLEDGE, SKILLS & EXPERIENCE: • A strong understanding of marketing principles, including branding, positioning, and customer service. Proven experience in a marketing role, preferable in a similar industry., • Knowledge of a variety of recreational and arts activities for youth and adults., • Strong understanding of marketing principles, including branding, positioning, and customer segmentation., • Proficient in using digital marketing tools and platforms, including email marketing software, social media management tools, and analytics platforms., • Experience with social media platforms and content creation for the specific platforms., • Excellent written and verbal communication skills, with the ability to create compelling and persuasive content., • Strong analytical skills and the ability to interpret data and make data-driven decisions., • Creative mindset with the ability to think outside the box and develop innovative marketing strategies., • Ability to work independently as well as collaboratively in a team environment., • Strong organizational and project management skills, with the ability to prioritize and meet deadlines. Language Skills: Ability to read and comprehend simple instructions, short correspondence, and memos. Ability to write simple correspondence. Ability to effectively present information in one-on-one and small group situations to customers, clients, and other employees of the organization. Mathematical SKILLS: Ability to add and subtract two digit numbers and to multiply and divide with 10's and 100's. Ability to perform these operations using units of American money and weight measurement, volume, and distance. Reasoning Ability: Ability to apply common sense understanding to carry out detailed but uninvolved written or oral instructions. Ability to deal with problems involving a few concrete variables in standardized situations. Certificates, Licenses, Registrations: Must possess and maintain a valid California class C drivers license, proof of personal vehicle insurance and a satisfactory driving record are required. American Red Cross certification (varies by program, First Aid and CPR certifications required). At the option of the appointing authority persons hired into this class may be required to either possess at entry or obtain within specified time limits designated licenses, certifications or specialized education and training relevant to the area of assignment. Computer SKILLS: To perform this job successfully, an individual should have knowledge of Adobe Acrobat, the Microsoft Office Suite of products and possess typing skills of at least 40-50 wpm. Knowledge of basic office equipment should include: Internet and email, copy and fax machines, postage meter, telephone and answering machine. Physical and emotional DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The inability to cope with a stressful work environment does not constituted a protected disability. While performing the duties of this job, the employee is regularly required to sit and frequently required to talk or hear. The employee is occasionally required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl and talk or hear. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus. Exposed to dust, noise, machinery, moving objects and other vehicles. Performs simple and power grasping, pushing, pulling, and fine manipulation. May be exposed to constant vibration of equipment for prolonged periods of time. The position also requires both near and far vision when inspecting and performing work activities, operating vehicles, tools and equipment, and preparing paperwork and reports. Performs heavy physical labor, such as lifting (up to 30-50 pounds), carrying heavy objects, and using a shovel and other equipment to dig. Climbs ladder and works at heights. Works for prolonged periods of time in sun, heat, inclement weather. Possible exposure to traffic and other potential hazards. Exposure to fumes, dust, and air contaminants which may cause eye and skin irritation. WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate. Typically works outdoors in varied weather conditions with exposure to sun, heat and inclement weather. Possible exposure to traffic and other potential hazards. Regularly works inside and maintains District facilities. May be assigned to work weekends, holidays and irregular hours based on District scheduling needs. May be assigned to work during emergencies, seasonally-caused circumstances, or special projects and/or events in varying climate and temperature conditions. HOW TO APPLY FOR THIS POSITION: When a recruitment opens for this position, an applicant must submit, during the application filing period, an online application and attach any supplemental information as required in the job announcement which may include submitting responses to a supplemental questionnaire. Online resumes and other unsolicited materials may be attached, but will not be considered in lieu of the required online application, unless otherwise specified in the job announcement. FORPD reserves the right to limit the number of online applications when necessary. Applicants are responsible for maintaining/updating their contact information through the online application system. SELECTION PROCEDURES: Initial Selection Review: The Fair Oaks Recreation and Park District reviews all initial application materials to identify qualified applicants. Applicants meeting minimum qualifications will be invited to the first phase of the recruitment process. FORPD reserves the right to refer only the better qualified applicants if the number of applicants is high. If the number of applicants is high, the review process may include a secondary screening (by a panel of job knowledge experts) of the applications and/or supplemental questionnaires in which the better qualified applicants are referred to the next phase of the recruitment process. Because recruitment processes vary, applicants are advised to thoroughly review the job announcement before submitting their online application materials. Testing: Testing for this position or any other position may include, but is not limited to the following: written exam, practical exam, panel interview, physical ability test, assessment center, oral presentation, project assignment, etc. If a revision is made to a testing component during a recruitment process, the assigned recruiter will notify by email all affected applicants. Americans with Disabilities Act (ADA) Accommodation: In accordance with the Americans with Disabilities Act, anyone who needs an ADA accommodation for the purposes of employment testing should contact the assigned recruiter upon opening of a recruitment. Withdrawing from Recruitment Process: Whenever an applicant chooses to withdraw from a recruitment process, he/she is required to submit an email notification to the assigned recruiter requesting a withdrawal from the process. The email to the recruiter must include the applicant's current phone number. Questions: All questions regarding this position should be directed to the assigned recruiter upon opening of a future recruitment. NOTE: The provisions of this publication do not constitute an express or implied contract. Any provision in this publication may be modified or revoked without notice. Equal Opportunity Employer: The Fair Oaks Recreation and Park District is an Equal Employment Opportunity Employer. APPLICATION DEADLINE: Open until filled. INTERVIEWS: If selected, interviews will be scheduled through the HR Department. ASSIGNED RECRUITER: Jennifer Larkin, Administrative Manager/Human Resources | 916-966-1036
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