Marketing Manager
hace 8 días
Charlotte
Job Description Summary: The Marketing Manager, Metal Building Insulation (MBI) owns the end-to-end development, execution, and measurement of marketing initiatives to drive growth for SPI metal building insulation brands. This includes managing traditional and digital marketing campaigns, customer relationship management programs, lead procurement and retention strategies, brand touchpoints, and public relations efforts to support various business objectives. The Marketing Manager, MBI position requires strong strategic vision, collaborative skills, and the passion and ability to define, develop, and execute impactful marketing strategies to support key initiatives. The ideal candidate possesses a blended background in integrated campaign management and has a proven record of producing results across multiple vehicles, including email, SEO, PPC, social media, direct mail, content marketing, webinars, and events. Areas of responsibilities may include but are not limited to: Marketing Strategy, Planning, and Execution: • Develop, implement, and evaluate omnichannel quarterly marketing campaigns that drive visibility, engagement, and sales for key brands in SPI’s Metal Building Insulation portfolio, • Write, deploy, and measure results of marketing emails, social media posts, PPC, print, and digital ads, webinars, and website content, • Support the execution of public relations strategies through technical article copywriting; monitor and report key performance metrics to evaluate reach and engagement, • Lead development, creation, and distribution of multimedia content, including product and jobsite photography, micrographics, and video, • Partner closely with the Field Marketing Manager to align offline marketing efforts with MBI strategic priorities, ensuring cohesion across digital and field touchpoints, • Create and apply data-driven customer segmentation strategies to enhance campaign targeting; oversee deployment and performance reporting, • Develop business cases for new marketing initiatives and own strategy formulation and execution, • Conduct competitive analyses and assess trends in the metal building insulation market to identify growth opportunities, • Manage marketing budget and make suggestions for improving fundamental metrics such as ROI, CPL, CPC, and CLV Digital Marketing: • Own all MBI digital marketing channels, routinely report KPIs, and optimize performance to meet organizational objectives, • Drive digital lead generation efforts across email, website, paid media, and campaign channels; track lead performance and support sales follow-up and reporting, • Analyze SEO and PPC reports, propose modifications to improve traffic, engagement, and conversions; perform optimizations and measure and summarize results, • Manage social media platforms, driving content planning, scheduling, and performance reporting with support from the Marketing Coordinator, • Research and copywrite short-form and longform website content; source and package accompanying visual assets, • Develop and execute email marketing strategies; craft compelling emails, A/B test, segment, deploy, and measure Team Leadership: • Lead cross-functional and external teams, including sales, management, and strategic partners, to actualize marketing plans and foster brand equity, • Play an active role on our team in defining marketing plans, • Manage relationships with third party marketing agencies and vendors, • Remain current on traditional and digital B2B marketing trends, • Enforce brand guidelines for SPI and portfolio companies across all channels Education, Skills, Experience, and Knowledge: • Bachelor’s degree in marketing, business, or similar discipline, • 5-7 years demonstrated successful experience in traditional and digital marketing, including strategic planning and execution across vehicles such as PPC, SEO, email marketing, social media, webinars, direct mail, trade shows, etc., • Proficient in Google Ads, Canva or Adobe Creative Cloud, Hootsuite, and all social media platforms, • Well-versed in email marketing, social media, SEO and PPC best practices, • Ability to manage multiple projects in a fast-paced environment while meeting established timelines, • Exceptional written and verbal communication skills, • Collaborates positively and effectively with all areas of the business, • Experience in B2B preferred, • Manufacturing or distribution experience a plus, • Grasp, lift, push/pull, carry or transport up to 15 lbs, • Exempt