Marketing Manager
4 days ago
Saint Paul
Job Description Lease-Up Marketing Manager Position Summary The Lease-Up Marketing Manager is responsible for leading and executing marketing initiatives for both new multifamily developments and the corporate brand. This role manages the complete marketing lifecycle of a property, from naming and brand creation through lease-up and stabilization, while also supporting company-wide branding, digital presence, and marketing communications. The ideal candidate is a strategic and creative marketer with strong project management skills who can balance property-level campaigns with broader corporate marketing initiatives. Key Responsibilities Property Branding & Lease-Up Marketing • Lead the creation and development of property brands, including property naming, logo development, messaging, positioning, and visual identity., • Conduct market research, competitive analysis, and demographic studies toidentifyunique market opportunities., • Develop and execute comprehensive lease-up marketing plans from pre-development through stabilization., • Create property-specific marketing collateral, signage, brochures, presentations, leasing tools, and promotional materials., • Coordinate grand opening events, broker outreach programs, resident events, and community partnerships., • Monitor leasing performance, occupancy trends, and campaign effectiveness to support stabilization goals., • Partner with development, construction, operations, and leasing teams to ensure marketing efforts align with project milestones and timelines. Corporate Branding & Marketing • Maintain and strengthen the company's overall brand identity across all internal and external communications., • Develop and manage corporate brand standards, messaging, and visual consistency., • Create and update company marketing materials, including presentations, brochures, investor materials, recruiting assets, and company profiles., • Develop branded development marketing materials, including lookbooks, project summaries, investment presentations, community profiles, and project showcases., • Support employer branding initiatives to enhance company visibility and attract top talent., • Collaborate with leadership to promote company achievements, milestones, awards, and community involvement. Social Media & Content Management • Develop and manage social media strategies for both corporate and property-level accounts., • Create andmaintainmonthly social media content calendars., • Produce, schedule, and publish engaging content across social media platforms., • Coordinate photography, videography, and creative content to support marketing campaigns., • Monitor engagement, audience growth, and performance metrics tooptimizecontent strategy., • Ensure consistent brand messaging across all digital channels. Website Management & Digital Marketing • Maintain and update the company website to ensureaccurate, engaging, and current content., • Manage property websites throughout development, lease-up, and stabilization phases., • Coordinate website enhancements, landing pages, SEO initiatives, and user experience improvements., • Oversee online listings, directory management, and reputation management efforts., • Manage digital advertising campaigns, including search, display, social media, retargeting, and email marketing., • Analyze website traffic, lead generation, and campaign performance to improve marketing effectiveness. Creative & Vendor Management • Coordinate the creation of photography, videography, renderings, virtual tours, signage, and other visual assets., • Manage relationships with agencies, designers, printers, photographers, and marketing vendors., • Review and approve marketing materials to ensure quality, brand consistency, and strategic alignment., • Oversee production schedules and project timelines for all creative initiatives. Project Management & Reporting • Manage multiple marketing projects simultaneously across property and corporate initiatives., • Develop marketing budgets andmonitorexpenditures to ensure cost-effective execution., • Track marketing performance metrics and prepare regular reports for leadership., • Identifyopportunities to improve processes, increase brand awareness, and enhance leasing performance., • Ensure all marketing activities support company growth objectives and operational goals. Qualifications Required • Bachelor's degree in Marketing, Communications, Public Relations, Business, Real Estate, ora relatedfield., • 3+ years of marketing experience, preferably in multifamily housing, real estate development, property management, construction, or hospitality., • Experience managing social media platforms, content calendars, websites, and digital marketing campaigns., • Strong project management and organizational skills with the ability to manage multiple priorities., • Excellent written, verbal, and visual communication skills., • Proficiencyin Microsoft Office, social media management tools, website content management systems, and marketing analytics platforms. Preferred • Experience with multifamily lease-ups and new development marketing., • Knowledge of website platforms, SEO, and digital advertising., • Experience with Adobe Creative Suite, Canva, or other design software., • Familiarity with CRM, property management, and leasing software platforms., • Understanding ofFair Housing regulations and multifamily marketing best practices. Core Competencies • Lease-Up Marketing, • Brand Development & Positioning, • Corporate Branding, • Social Media Strategy & Content Creation, • Website Management, • Digital Advertising & Lead Generation, • Project Management, • Creative Direction, • Market Research & Analysis, • Vendor Management, • Event Planning, • Budget Management, • Cross-Functional Collaboration Success Metrics • Achievement of lease-up and stabilization goals., • Occupancy growth and leasing velocity., • Brand awareness and market recognition., • Social media engagement and audience growth., • Website traffic, lead generation, and conversion performance., • Quality and consistency of corporate and property branding., • On-time delivery of marketing projects and development materials., • Marketing campaign ROI and budget performance.