Marketing Manager
7 days ago
Fredericksburg
Job Description ALBERT HOTEL is hiring for a MARKETING MANAGER An urban oasis, tucked away off of Main Street in the heart of Fredericksburg, TX, Albert Hotel offers a peaceful yet sophisticated luxury experience in Texas's famed Hill Country. Opened in January 2025, the property features 105 thoughtfully appointed guest rooms and suites, along with uniquely designed bunk rooms and a private house with custom furnishings, locally-curated amenities, and thoughtful touches. With the guest experience in mind, Albert's elevated amenities include a sunken limestone pool featuring an outdoor bar and cabanas, state-of-the-art fitness center, and a 2,000-square-foot full-service spa. Additionally, the property is home to four on-site culinary outlets, including The Restaurant at Albert. Albert boasts 3,600-square-foot of semi-open air event space, a 1,200-square-foot mezzanine deck, and an expansive event lawn, making it a prime destination for weddings, private events, and intimate gatherings. What you'll do: Digital Marketing • Responsible for the maintenance of the property’s website, including updating copy, promotions, maintaining a calendar of events, and fulfilling any website changes or updates, • Produce revenue-generating email campaigns by developing compelling copy and imagery on a consistent cadence; ensure guest-facing email communication is clear, • Brainstorm, develop, and execute unique, on-brand promotions that align with the property’s revenue and brand awareness goals, • Lead the development, promotion, execution, and management of all events, activations, and property pop-ups, • Build relationships with brand-aligned partners and develop community-minded programming events and cutting-edge activations to keep the properties top-of-mind in the community and drive traffic, • Maintain and update event listings on all third-party sites, such as local event calendars, • Communicate events internally in a clear and timely way; ensure all team members are aware of events and activations through standard operating procedures (SOPs), • Develop monthly, quarterly, and annual content calendars, working with Operations teams to ensure content curation and posting strategies align with the property, • Maintain social media strategies and create content, including video content, for all social media platforms, • Manage Later accounts, develop KPIs, and provide monthly reports to the Director of Marketing and other key stakeholders, • Be the champion of the property’s marketing needs and support team when on-brand items are developed and rolled out; Design additional items for the properties as requested by management, • Write on-brand, grammatically correct copy for websites, email campaigns, social media, marketing collateral, etc., • Update all F&B menus, sales kits, catering menus, in-room collateral, etc.; support team by providing timely updates as needed, • Work with third-party agencies to provide strategic, thoughtful direction based on the property’s needs and goals, • Field and fulfill incoming media requests for interviews, photography, recipes, etc., • Work with cross-functional, multi-project team resources to ensure marketing solutions are delivered on time and on budget according to defined scope, timeline, and cost expectations, • Understand marketing best practices, • Work with the Director of Marketing on strategic partnerships and fulfillment as it relates to packages, events, and activations, • Bachelor’s degree in marketing, public relations, communication, journalism, or related field, or an equivalent combination of education, • 3-5+ years of experience in marketing or related field required; Previous experience working in hospitality, restaurants, or hotels preferred, • You are highly motivated, organized, and a quick learner, • Capable of meeting tight deadlines and able to work on multiple projects simultaneously, • Willing and able to work long hours on evenings and weekends when necessary, including some holidays, • Adobe Creative Suite, Canva or other design experience is a plus. You will be responsible for basic flyers, brochures, posters, menu updates, etc., • You are a student, a teacher, and a leader. You are unafraid to ask questions, share knowledge, and lead with integrity., • You are a proponent of collaboration and cross-departmental team involvement. Nothing you do is in a vacuum., • You are a great storyteller with an exceptional writing ability., • You have superior analytical skills, are a problem solver, and a critical thinker by using data to make decisions., • You believe in hospitality, deeply and passionately., • You are knowledgeable and at the forefront of emerging digital and creative trends., • You’re excellent with time management and know when to ask for help., • You have a strong work ethic and the ability to work both autonomously and in a team., • You have an intuitive sense of how to manage the back-end of most digital platforms., • You have opinions about photography & videography best practices and aesthetics.