Digital Content Creator & Marketing Coordinator
hace 5 días
Dover
Job Description Digital Content Creator & Marketing Coordinator Mount Zion Offroad – York, PA Mount Zion Offroad is Pennsylvania’s premier Jeep, truck, and 4x4 shop—specializing in performance upgrades, custom builds, fabrication, and off-road solutions. We’re looking for a passionate, highly creative, and strategically minded Digital Content Creator & Marketing Coordinator to elevate our brand, tell authentic stories, grow our community, and expand our digital footprint across all platforms. Job Responsibilities Content Planning & Strategy • Plan and execute both long-form and short-form content across social media platforms (Instagram, TikTok, Facebook, YouTube, LinkedIn)., • Conduct content strategy brainstorming sessions with the service and management teams to align messaging with current builds, promotions, and business goals., • Capture, edit, and produce engaging photos, video, motion graphics, and graphic design content that highlights builds, services, events, and the off-road lifestyle., • Attend, film, and photograph company outings, rides, events, and industry shows for promotional use., • Develop branding assets, promotional materials, and occasional merchandise designs., • Create and manage paid advertising campaigns on Meta, Google, and other platforms as needed., • Conduct monthly corporate marketing reports, including audience metrics, performance analytics, and viewership trends., • Complete weekly labor reports related to marketing workload and project completion., • Maintain and update the Mount Zion Offroad website with fresh content, promotions, project features, and landing pages., • Implement SEO best practices to improve search visibility and organic traffic., • Pursue and strengthen B2B relationships with parts vendors, manufacturers, and industry partners., • Serve as a creative voice and on-camera presence for content., • Assist with marketing-related errands, shop coverage needs, or miscellaneous tasks that support the marketing and service departments. Ideal Candidate Qualifications Professional Skills • Strong background in storytelling, branding, and visual communication., • Experience in graphic design, motion graphics, video editing, and content production., • Capable of managing multiple projects simultaneously, meeting deadlines, and staying organized., • Experience using Meta Business Suite, analytics dashboards, and content scheduling tools., • Strong written and verbal communication skills., • Basic experience with CAD software such as SolidWorks or Fusion (bonus)., • Passionate automotive/off-road enthusiast with curiosity for the aftermarket industry., • Creative, self-driven, and eager to bring ideas to life., • Comfortable being both behind and in front of the camera., • Detail-oriented with a keen sense for emerging trends, storytelling, and visual style. Expected Weekly Workload Output To maintain a consistent and engaging content flow, the ideal candidate can produce: • 4–6 Stories per day (Instagram, TikTok, Facebook), • 3 Reels/Shorts per week (Instagram, TikTok, Facebook, YouTube, LinkedIn) Why Join Mount Zion Offroad? • Bachelor’s degree in Media Arts, Marketing, Communications, Digital Media, or a related field (or equivalent professional experience)., • Strong background in storytelling, branding, and visual communication., • Experience in graphic design, motion graphics, video editing, color grading, audio mastering and content production., • Capable of planning and executing short-form and long-form content strategies., • Ability to handle multiple projects simultaneously while meeting deadlines., • Experience with Meta Business Suite, analytics dashboards, and content scheduling tools., • Strong written and verbal communication skills., • Familiarity with SEO, CRM systems, and website management., • Basic experience with CAD software such as SolidWorks or Fusion (bonus)., • Automotive enthusiasm and understanding of the off-road or aftermarket industry is a major plus., • Comfortable being both behind and in front of the camera., • Familiarity with wireless microphones, gimbal, basic drone operation., • Creative, self-motivated, and detail-oriented with a strong sense for storytelling and visual style. If you’re ready to roll up your sleeves and turn automotive passion, creativity, and storytelling into a career, we’d love to hear from you! Company DescriptionMount Zion Offroad is Pennsylvania’s premier Jeep, truck, and 4x4 shop, specializing in performance upgrades, custom builds, and off-road solutions.Mount Zion Offroad is Pennsylvania’s premier Jeep, truck, and 4x4 shop, specializing in performance upgrades, custom builds, and off-road solutions.