Senior Paid Social Account Manager
hace 17 días
London
Description ABOUT US SINE Digital is a global leader in media technology and insights for the live entertainment industry. With offices in London and New York we partner with world-class cultural institutions and global brands to drive digital and AI transformation delivering data-led marketing strategies that maximise ticket sales elevate brand awareness and deepen audience engagement. Our clients include many of the most iconic productions in the West End and on Broadway alongside some of the worlds foremost cultural organisations such as The Royal Ballet & Opera (formerly the Royal Opera House) Nederlander Theatres LW Theatres LW Tickets and The Royal Court. ABOUT THE ROLE As Senior Paid Social Manager youll act as a senior channel lead across key client accounts - responsible for driving strategy innovation and performance across all major social platforms. Reporting to the Head of Media Strategy youll manage a small team and play a hands-on role in delivering outstanding work while shaping our approach and supporting the wider teams development. Your role is central to ensuring SINE continues to evolve its Paid Social offering driving forward innovation client success and operational excellence. Youll have extensive experience leading multi-platform campaigns collaborating cross-channel and managing client relationships confidently at a senior level. This position requires a deep understanding of paid social strategy and execution across Meta TikTok Snapchat Pinterest LinkedIn and Reddit as well as the ability to link Paid Social activity to broader media and business objectives. RESPONSIBILITIES Campaign Management & Strategy • Lead end-to-end campaign setup optimisation and reporting across key social platforms., • Develop and present advanced paid social media plans aligned with client KPIs and budgets. Able to clearly articulate the rationale for proposed campaign tactics (channels budget audience formats etc.) and present these back both to internal and external stakeholders, • Oversee performance reporting that delivers actionable and valuable insights to clients., • Conduct detailed performance analysis translating insights into actionable recommendations using in-platform and third-party tools (e.g. GA4)., • Oversee consistent QA processes and performance reviews to ensure campaigns adhere to best practice., • Champion a test-and-learn culture proactively identifying opportunities for innovation and platform advancement., • Identify opportunities for testing and innovation championing a test-and-learn approach., • Stay ahead of emerging trends formats and platform updates to enhance performance and lead on education of clients and internal stakeholders on the Paid Social landscape., • Oversee onboarding and account setup processes ensuring timelines deliverables and assets are managed effectively., • Build and maintain strong relationships with platform partners to secure early access to betas and drive account innovation., • Collaborate with the Search and Programmatic teams to ensure a cohesive full-funnel marketing approach., • Collaborate with our Data & Insights team to ensure social strategies are informed by digital consumer trends and behaviours and to conduct advanced data analysis. Client Relationship Management • Act as a trusted senior contact for clients owning key relationships and overseeing communication across multiple stakeholders., • Present campaign performance insights and strategic recommendations clearly and persuasively in client meetings and QBRs., • Work closely with Account and Client Directors on long-term strategic planning growth initiatives and post-campaign evaluations., • Confidently handle challenging conversations ensuring expectations are managed and outcomes are solution-focused. Line Management • Manage and mentor junior team members supporting their professional development through clear goal-setting training and feedback., • Conduct regular 1:1s and performance reviews fostering an open collaborative environment that promotes learning and accountability., • Support recruitment onboarding and workload planning to maintain balanced team capacity and efficiency., • Lead by example in promoting SINEs culture of creativity innovation and inclusivity., • Champion diversity and wellbeing within the team ensuring a positive and supportive workplace for all. Operational Excellence • Oversee financial management of Paid Social accounts including budget control pacing and reconciliation., • Lead forecasting and performance planning to ensure delivery against client and agency targets., • Support new business initiatives by contributing to audits proposals and pitch presentations as required., • Drive process improvements and knowledge sharing across departments to enhance SINEs Paid Social offering.., • Implement and refine internal frameworks for testing measurement and optimisation., • Collaborate with the Paid Social Director on resource planning workflow efficiency and departmental growth., • Lead on the development and delivery of internal training and paid social collateral to elevate team-wide capability., • Promote and refine best practices across accounts to maintain SINEs high standards. Requirements Youll bring both strategic and operational excellence with the confidence to lead teams inspire clients and deliver results in a fast-paced environment. As part of our dynamic team youll need to demonstrate the following: • 4 years of experience in Paid Social ideally within an agency setting., • Proven track record leading full-funnel Paid Social campaigns across multiple social platforms including Meta TikTok Pinterest Snapchat LinkedIn Reddit and X., • Strong analytical and reporting skills with experience using GA4 or similar measurement platforms., • Experience managing and developing junior team members., • Confident communicator with excellent presentation and client management skills., • Highly organised detail-oriented and able to manage multiple projects under pressure., • Skilled in cross-channel strategy and understanding how Paid Social connects to the wider digital mix., • Proficient in Google Workspace and/or Microsoft Office particularly Sheets/Excel and Slides/PowerPoint., • A proactive leader with curiosity ambition and a genuine passion for digital innovation. Benefits • 25 days holiday (plus public holidays and Christmas closure) and additional annual leave accrual for the first three years., • Competitive salary benchmarked annually., • Early Friday finish at 3pm (subject to business needs)., • Enhanced family and personal leave policies., • Health cash plan (after 3 months) and employee assistance programme., • Hybrid working with home equipment allowance., • Regular social events and free tickets to live events., • Modern Fitzrovia office with local discounts and wellbeing perks., • Structured personal development programme and access to industry conferences., • An active social events calendar and opportunity to input into the social calendar, • Opportunities to help further shape the business culture and agency benefits. LOCATION Our stunning offices are based in the heart of Fitzrovia minutes walk from Goodge Street Tottenham Court Road and Warren Street stations. At SINE Digital were committed to creating a workplace where people feel respected valued and empowered to thrive - just as they are. We believe that diverse perspectives and lived experiences are key to driving innovation and were proud to be an equal opportunity employer. Inclusion is more than a policy its part of our culture. We welcome talent from all backgrounds regardless of race colour religion gender identity sexual orientation age nationality disability marital status or any other aspect of identity. If you require any adjustments or support during the recruitment process let us know at - were here to ensure you have what you need to show up as your best self. Required Experience: Manager Key Skills Motivational Interviewing,Section 8,Utilization Management,Case Management,3G,Benefits Administration,Alzheimers Care,Child Protective Services,Patient Service Experience,PTSD Care,Social Work,Addiction Counseling Employment Type : Full-Time Experience: years Vacancy: 1