CRM Technology Manager (Braze Specialist)
il y a 2 jours
City of London
Job Title: CRM Technology Manager (Braze Specialist) Client Location: London (Hybrid) Starting: 26/05/2026 Minimum Pay (per year): 60000.00 Maximum Pay (per year): 70000.00 Hours: Full-time Duration: Permanent Job Description: CRM Technology Manager (Braze Specialist) Role Purpose • We’re looking for a hands-on CRM Technology Manager (Braze Specialist) to own and optimise our global CRM infrastructure., • With migration to Braze largely complete, this role moves into full technical ownership — ensuring our CRM ecosystem is stable, scalable, compliant, and capable of supporting multi-channel growth., • You will architect, integrate, monitor, and continuously improve our CRM platform and vendor ecosystem — working closely with CRM, Data Engineering, andProduct Engineering teams., • This is a deep operator role. You will build, debug, and take root-cause ownership— not just advise. Reporting & Team Context • You’ll be part of a close-knit Martech team supporting CRM and Performance Marketing capability., • Senior CRM Managers will rely on you to unlock Braze’s full potential., • Data Engineering partners with you on CRM data models and optimisation., • Native and Web Engineering teams work with you to integrate CRM into product and app channels., • A Marketing Technology Support Specialist provides 1st-line support; you provide 2nd-line technical expertise and are protected to focus on strategic platform improvements., • There is no direct line management, but you will be a technical authority in this space. Key Responsibilities • Platform Ownership, • Act as the technical owner of Braze and the wider CRM vendor ecosystem, • Braze, SparkPost/ESP, Branch, Validity, Hightouch, Databricks)., • Ensure the platform is stable, scalable, and architected for long-term growth., • Define and maintain scalable event taxonomies, naming conventions, and governance standards., • Build and maintain documentation, integration specs, and playbooks that scale globally., • Ensure strong deliverability practices across email and push (SPF, DKIM,DMARC, IP warming, token management, throttling)., • Identify and mitigate systemic CRM platform risks before they impact commercial performance., • Provide second-line escalation support for complex CRM technical issues. Data & Integration Architecture • Partner with Data Engineering to define and optimise the CRM data model., • Validate and debug data flows end-to-end (app → warehouse → Braze →campaign output)., • Define and maintain clear data contracts between Engineering and CRM., • Oversee SDK integrations and API-triggered messaging across web and nativeapp environments., • Ensure identity resolution, consent handling, and schema alignment are robustand future-proof. Advanced Braze Build & Optimisation • Design and optimise complex Canvas journeys across markets., • CRM Technology Manager (Braze Specialist) V2 2, • Build scalable, reusable HTML/CSS/Liquid templates., • Leverage advanced Braze capabilities including Webhooks, Connected Content, Catalogs, API-triggered campaigns, and personalisation logic., • Champion best practice segmentation, targeting, and performanceoptimisation., • Support experimentation frameworks in partnership with CRM and Data. Channel Expansion • Architect and operationalise new CRM channels (e.g. WhatsApp, SMS, in-app)end-to-end, including consent model design, SDK/API integration, eventschema definition, and performance measurement frameworks., • Scope architecture, integration requirements, consent models, and testingframeworks., • Build playbooks to ensure repeatable, high-quality rollout across markets. Martech Roadmap & Capability Growth • Identify opportunities to improve our Martech ecosystem and platform usage., • Evaluate new Braze features and emerging capabilities pragmatically., • Contribute to shaping a best-in-breed Martech stack that supports CRM andPerformance Marketing teams. Success in the First 6 Months • Finalise and stabilise the UK migration to Braze., • Expand CRM beyond predominantly email and push into at least one newchannel (e.g. WhatsApp, SMS, in-app), with strong architecture andgovernance., • Improve platform reliability, documentation, and QA standards., • Help demonstrate clear ROI from improved Braze utilisation., • CRM Technology Manager (Braze Specialist) V2 3, • Build trust with Senior CRM Managers as the go-to technical expert., • Establish a clear view of “what next” in Martech capability. Skills & Experience Essential • Deep, hands-on experience administering Braze (or comparable CEP),including advanced Canvas builds and complex Liquid logic., • Strong technical capability across, • SDKs, APIs, SQL, data modelling, and ETLpipelines, • Experience debugging data issues end-to-end across product, warehouse,and CRM platforms., • Experience defining and maintaining scalable event taxonomies and CRM data schemas, • Hands-on experience integrating CRM into native app and web environments,including push (APNs/FCM) and in-app messaging., • Experience launching or operationalising new CRM channels (SMS,WhatsApp, in-app)., • Strong understanding of email and push deliverability best practice, • Ability to build scalable, reusable templates using HTML, CSS, and Liquid, • Experience implementing governance, QA frameworks, and permissionmodels within CRM platforms., • Comfortable working cross-functionally with CRM, Data Engineering, andProduct Engineering., • Strong documentation and communication skills., • Experience working in regulated or PII-heavy environments. Desirable • Experience completing or stabilising a multi-market CRM platform migration., • Familiarity with warehouse-native CRM setups (e.g. Databricks + Reverse ETLtools)., • Exposure to AI-enabled marketing capabilities., • Experience working in global or multi-market environments., • Fintech or regulated industry experience.