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Liaises with senior staff to determine the product range across groceries, beverages, tobacco, over the counter items, and household essentials. Contributes to sales strategies and target setting to support store growth. Discusses customer needs, gathers feedback, and analyses reactions to products, pricing, and promotions. Compiles and reviews sales figures, prepares proposals for in-store marketing and promotional activities, and undertakes market research. Manages customer accounts and builds strong relationships within the local community. Recruits, trains, and supports junior sales staff to enhance service quality and performance. Produces reports and recommendations on sales and marketing strategies for senior management. Keeps up to date with competitors, product trends, and industry developments to maintain the store’s reputation for convenience and customer satisfaction.