Customer Relationship Management Executive
12 hours ago
Manchester
CRM EXECUTIVE (IGAMING) UP TO £35,000 FULLY REMOTE (UK-BASED) Please note, you must be a UK resident to apply and have full right to work. THE COMPANY This international online gaming and sports entertainment business operates across multiple regulated markets, offering a broad portfolio of casino and sportsbook products. With a strong focus on user experience, localisation, and engagement, the organisation invests heavily in CRM and digital optimisation to drive player retention and lifetime value. With teams distributed across Europe and a footprint spanning the UK, LATAM, and additional global markets, the company combines data-driven decision-making with fast-paced delivery. Joining means stepping into a lean, collaborative environment where CRM is central to commercial performance. THE ROLE As a CRM Executive, you’ll contribute to both strategy and hands-on delivery across key markets, with a primary focus on the UK and additional exposure to high-growth international regions. Working closely with senior leadership, you’ll take ownership of customer communications, lifecycle journeys, daily engagement, and performance optimisation. In this varied role, you will: • Develop a detailed understanding of player behaviour to drive accurate segmentation and targeted communications., • Plan, build, test, and deploy high-volume CRM campaigns across email, SMS, push notifications, and in-app messaging — including supporting HTML builds., • Monitor performance KPIs such as engagement, CTR, and conversion, providing clear reporting and actionable insights., • Oversee day-to-day player engagement, reviewing behavioural trends and issuing personalised offers to support retention and revenue., • Run A/B tests across channels to improve campaign impact and overall lifecycle performance., • Support wider CRM initiatives including onboarding new game providers, analysing operator performance, and optimising site layouts for key territories., • Contribute to the development and optimisation of automated lifecycle programmes. Approximate time split: • 60% campaign delivery and player engagement, • 25% analysis, reporting, and optimisation, • 15% strategic CRM projects and collaboration YOUR SKILLS AND EXPERIENCE You’ll bring: • CRM experience, ideally within the iGaming sector – gambling experience is a must!, • Experience with Playtech., • Strong understanding of lifecycle marketing, segmentation, and multichannel campaign execution., • Confident communication skills, including the ability to work closely with senior leaders., • A proactive mindset and the ability to take ideas from concept to delivery., • Comfortable working at pace, managing multiple campaigns (30+ per week) and shifting priorities. It’s a bonus if you have: • Experience with automated lifecycle programmes., • Familiarity with evaluating game performance or provider contribution., • Exposure to international markets such as LATAM. BENEFITS • Direct exposure to C-suite, with genuine influence on CRM strategy and execution., • Strategic and hands-on scope in a fast-moving, commercially impactful environment., • Global remit across multiple markets, not just the UK.