Marketing Officer
19 days ago
Edinburgh
Description Role:Marketing Officer Grade and Salary: Grade 6 31236 - 36636 per annum FTE and working pattern: 1FTE 35hrs per week Monday - Friday Holiday Entitlement: 33 days annual leaveplus 9 buildings closed days (and Christmas Eve when it falls on a weekday) Purpose of Role Support and implement marketing and communication plans to meet the Schools strategic objectives and priorities and the wider Universitys overarching marketing and recruitment strategies. The post-holder will develop sector-leading inclusive content and activity to enhance the Schools profile student recruitment activity and reputation in line with our Strategy 2025/26 ambitions. As part of the Marketing team the post-holder will report to the Marketing Managerand work closely and collaboratively across multiple schools with staff and the wider MRAC team to deliver a flexible and innovative approach to a broad spectrum of marketing and communications whilst ensuring compliance with the Universitys brand and relevant legislation. Key Duties & Responsibilities • Work collaboratively with the Marketing Manager to develop and deliver undergraduate and postgraduate (taught and research) recruitment and conversion plans/campaigns ensuring that they are informed by University and School strategies and aligned with central marketing plans., • Support the Marketing Manager in liaising with Schools to build and maintain relationships with academic and professional service colleagues including the Executive Deans programme directors and wider MRAC colleagues to develop and drive activity., • Create and share a broad range of marketing content to support University brand and student recruitment campaigns across a range of platforms. Ensure the content is timely engaging inclusive and relevant to the target market to support annual marketing plans. Undertake regular content audits to identify gaps and consider alternative methods of distributing and showcasing content., • Develop and deliver comprehensive multi-channel campaigns to highlight Schools and priority programmes to meet agreed student recruitment targets and KPIs. Liaise with design and media buying agencies to deliver engaging and targeted campaigns across SEM Digital Display and direct marketing utilising data to drive decision making and optimisation throughout., • Report on relevant marketing budgets and School activity on a monthly and post-campaign basis to ensure value for money through ongoing budget reviews and regular analysis of campaign activity., • Co-ordinate and represent the schools at recruitment events (on/offline); working closely with the Marketing Manager Student Recruitment team and academic colleagues to ensure all events are delivered to the highest professional standards and achieve desired marketing outcomes within agreed budgets., • Proactively work with school contacts Communications team and Alumni team to ensure a regular flow of information and to identify areas for media coverage/ PR opportunities across MRAC and the wider University. This includes supporting the delivery of events which may fall outside of core working hours i.e. evenings and weekends. This includes (but is not limited to) Open Days Graduation Enrolment Confirmation and Clearing Commercial/Research Events Student Events and External Events. Activities may be subject to amendment over time as the role develops and/or priorities and requirements evolve. Essential & Desirable Criteria Essential • Educated to at least SCQF level 7 or equivalent practical experience in the workplace, • Proven experience in planning and implementing marketing communications or recruitment projects that deliver tangible business results and reputational benefits, • Analytical problem-solving skills, • Strong IT/ digital media skills, • Experience in developing and distributing a wide range of written and visual content across multiple channels and using a range of mediums (web content social media content videos and print), • Experience of developing creative briefs across a range of media forms., • Excellent communication skills with the ability to produce clear concise copy in accessible English with excellent attention to detail grammatical competence and proof-reading skills, • Well-developed interpersonal skills and ability to build effective stakeholder relationships across a large organisation, • Ability to work quickly flexibly and accurately in a dynamic changing and pressured environment, • Experience in managing and monitoring the effectiveness of the budget, • Marketing-related degree or professional qualification (e.g. CIM), • Experience working in marketing within Higher Education, • Knowledge of the admissions recruitment cycle of Higher Education and student recruitment, • Good understanding of a range of software packages such as Adobe Creative Cloud Applications can be submitted up to midnight(UK time)on Sunday 31st August 2025. Pleasesubmit your CV & covering letter via the Heriot-Watt on-line recruitment. We welcome and will consider flexible working patterns e.g. part-time working and job share options. Heriot-WattUniversity is committed to securing equality of opportunity in employment and to the creation of an environment in which individuals are selected trained promoted appraised and otherwise treated on the sole basis of their relevant merits and abilities. Equality and diversity are all about maximising potential and creating a culture of inclusion for all. Heriot-WattUniversity values diversity across our university community and welcomes applications from all sectors of society particularly from underrepresented groups. For more information please see our website_________ Heriot-WattUniversity values diversity across our university community and welcomes applications from all sectors of society particularly from underrepresented groups. For more information please see our website ___Description Role:Marketing Officer Grade and Salary: Grade 6 31236 - 36636 per annum FTE and working pattern: 1FTE 35hrs per week Monday - Friday Holiday Entitlement: 33 days annual leaveplus 9 buildings closed days (and Christmas Eve when it falls on a weekday) Purpose of Role Support and implement marketing and communication plans to meet the Schools strategic objectives and priorities and the wider Universitys overarching marketing and recruitment strategies. The post-holder will develop sector-leading inclusive content and activity to enhance the Schools profile student recruitment activity and reputation in line with our Strategy 2025/26 ambitions. As part of the Marketing team the post-holder will report to the Marketing Managerand work closely and collaboratively across multiple schools with staff and the wider MRAC team to deliver a flexible and innovative approach to a broad spectrum of marketing and communications whilst ensuring compliance with the Universitys brand and relevant legislation. Key Duties & Responsibilities • Work collaboratively with the Marketing Manager to develop and deliver undergraduate and postgraduate (taught and research) recruitment and conversion plans/campaigns ensuring that they are informed by University and School strategies and aligned with central marketing plans., • Support the Marketing Manager in liaising with Schools to build and maintain relationships with academic and professional service colleagues including the Executive Deans programme directors and wider MRAC colleagues to develop and drive activity., • Create and share a broad range of marketing content to support University brand and student recruitment campaigns across a range of platforms. Ensure the content is timely engaging inclusive and relevant to the target market to support annual marketing plans. Undertake regular content audits to identify gaps and consider alternative methods of distributing and showcasing content., • Develop and deliver comprehensive multi-channel campaigns to highlight Schools and priority programmes to meet agreed student recruitment targets and KPIs. Liaise with design and media buying agencies to deliver engaging and targeted campaigns across SEM Digital Display and direct marketing utilising data to drive decision making and optimisation throughout., • Report on relevant marketing budgets and School activity on a monthly and post-campaign basis to ensure value for money through ongoing budget reviews and regular analysis of campaign activity., • Co-ordinate and represent the schools at recruitment events (on/offline); working closely with the Marketing Manager Student Recruitment team and academic colleagues to ensure all events are delivered to the highest professional standards and achieve desired marketing outcomes within agreed budgets., • Proactively work with school contacts Communications team and Alumni team to ensure a regular flow of information and to identify areas for media coverage/ PR opportunities across MRAC and the wider University. This includes supporting the delivery of events which may fall outside of core working hours i.e. evenings and weekends. This includes (but is not limited to) Open Days Graduation Enrolment Confirmation and Clearing Commercial/Research Events Student Events and External Events. Activities may be subject to amendment over time as the role develops and/or priorities and requirements evolve. Essential & Desirable Criteria Essential • Educated to at least SCQF level 7 or equivalent practical experience in the workplace, • Proven experience in planning and implementing marketing communications or recruitment projects that deliver tangible business results and reputational benefits, • Analytical problem-solving skills, • Strong IT/ digital media skills, • Experience in developing and distributing a wide range of written and visual content across multiple channels and using a range of mediums (web content social media content videos and print), • Experience of developing creative briefs across a range of media forms., • Excellent communication skills with the ability to produce clear concise copy in accessible English with excellent attention to detail grammatical competence and proof-reading skills, • Well-developed interpersonal skills and ability to build effective stakeholder relationships across a large organisation, • Ability to work quickly flexibly and accurately in a dynamic changing and pressured environment, • Experience in managing and monitoring the effectiveness of the budget, • Marketing-related degree or professional qualification (e.g. CIM), • Experience working in marketing within Higher Education, • Knowledge of the admissions recruitment cycle of Higher Education and student recruitment, • Good understanding of a range of software packages such as Adobe Creative Cloud Applications can be submitted up to midnight(UK time)on Sunday 31st August 2025. Pleasesubmit your CV & covering letter via the Heriot-Watt on-line recruitment. We welcome and will consider flexible working patterns e.g. part-time working and job share options. Heriot-WattUniversity is committed to securing equality of opportunity in employment and to the creation of an environment in which individuals are selected trained promoted appraised and otherwise treated on the sole basis of their relevant merits and abilities. Equality and diversity are all about maximising potential and creating a culture of inclusion for all. Heriot-WattUniversity values diversity across our university community and welcomes applications from all sectors of society particularly from underrepresented groups. For more information please see our website ___Description Role:Marketing Officer Grade and Salary: Grade 6 31236 - 36636 per annum FTE and working pattern: 1FTE 35hrs per week Monday - Friday Holiday Entitlement: 33 days annual leaveplus 9 buildings closed days (and Christmas Eve when it falls on a weekday) Purpose of Role Support and implement marketing and communication plans to meet the Schools strategic objectives and priorities and the wider Universitys overarching marketing and recruitment strategies. The post-holder will develop sector-leading inclusive content and activity to enhance the Schools profile student recruitment activity and reputation in line with our Strategy 2025/26 ambitions. As part of the Marketing team the post-holder will report to the Marketing Managerand work closely and collaboratively across multiple schools with staff and the wider MRAC team to deliver a flexible and innovative approach to a broad spectrum of marketing and communications whilst ensuring compliance with the Universitys brand and relevant legislation. Key Duties & Responsibilities • Work collaboratively with the Marketing Manager to develop and deliver undergraduate and postgraduate (taught and research) recruitment and conversion plans/campaigns ensuring that they are informed by University and School strategies and aligned with central marketing plans., • Support the Marketing Manager in liaising with Schools to build and maintain relationships with academic and professional service colleagues including the Executive Deans programme directors and wider MRAC colleagues to develop and drive activity., • Create and share a broad range of marketing content to support University brand and student recruitment campaigns across a range of platforms. Ensure the content is timely engaging inclusive and relevant to the target market to support annual marketing plans. Undertake regular content audits to identify gaps and consider alternative methods of distributing and showcasing content., • Develop and deliver comprehensive multi-channel campaigns to highlight Schools and priority programmes to meet agreed student recruitment targets and KPIs. Liaise with design and media buying agencies to deliver engaging and targeted campaigns across SEM Digital Display and direct marketing utilising data to drive decision making and optimisation throughout., • Report on relevant marketing budgets and School activity on a monthly and post-campaign basis to ensure value for money through ongoing budget reviews and regular analysis of campaign activity., • Co-ordinate and represent the schools at recruitment events (on/offline); working closely with the Marketing Manager Student Recruitment team and academic colleagues to ensure all events are delivered to the highest professional standards and achieve desired marketing outcomes within agreed budgets., • Proactively work with school contacts Communications team and Alumni team to ensure a regular flow of information and to identify areas for media coverage/ PR opportunities across MRAC and the wider University. This includes supporting the delivery of events which may fall outside of core working hours i.e. evenings and weekends. This includes (but is not limited to) Open Days Graduation Enrolment Confirmation and Clearing Commercial/Research Events Student Events and External Events. Activities may be subject to amendment over time as the role develops and/or priorities and requirements evolve. Essential & Desirable Criteria Essential • Educated to at least SCQF level 7 or equivalent practical experience in the workplace, • Proven experience in planning and implementing marketing communications or recruitment projects that deliver tangible business results and reputational benefits, • Analytical problem-solving skills, • Strong IT/ digital media skills, • Experience in developing and distributing a wide range of written and visual content across multiple channels and using a range of mediums (web content social media content videos and print), • Experience of developing creative briefs across a range of media forms., • Excellent communication skills with the ability to produce clear concise copy in accessible English with excellent attention to detail grammatical competence and proof-reading skills, • Well-developed interpersonal skills and ability to build effective stakeholder relationships across a large organisation, • Ability to work quickly flexibly and accurately in a dynamic changing and pressured environment, • Experience in managing and monitoring the effectiveness of the budget, • Marketing-related degree or professional qualification (e.g. CIM), • Experience working in marketing within Higher Education, • Knowledge of the admissions recruitment cycle of Higher Education and student recruitment, • Good understanding of a range of software packages such as Adobe Creative Cloud Applications can be submitted up to midnight(UK time)on Sunday 31st August 2025. Pleasesubmit your CV & covering letter via the Heriot-Watt on-line recruitment. We welcome and will consider flexible working patterns e.g. part-time working and job share options. Heriot-WattUniversity is committed to securing equality of opportunity in employment and to the creation of an environment in which individuals are selected trained promoted appraised and otherwise treated on the sole basis of their relevant merits and abilities. Equality and diversity are all about maximising potential and creating a culture of inclusion for all. Heriot-WattUniversity values diversity across our university community and welcomes applications from all sectors of society particularly from underrepresented groups. For more information please see our website