Paid Media Buyer & SEO Specialist
17 hours ago
Pompano Beach
Job Description BrandStar Digital is looking for a South Florida Based, performance-driven Paid Media Buyer to plan, build, and optimize paid advertising campaigns across Google Ads (incl. Performance Max), Meta Ads (Ads Manager + Business Manager), and TikTok Ads-with a strong emphasis on e-commerce growth. You'll be responsible for driving measurable results (ROAS/ROI), ensuring conversion tracking accuracy, and scaling winning campaigns through structured testing. Key Responsibilities: E-commerce Growth & Optimization • Manage acquisition and retargeting campaigns designed to grow online sales, revenue, and ROAS, • Optimize toward e-commerce KPIs: ROAS, MER (blended ROAS), CPA/CAC, AOV, LTV, CVR, and revenue volume, • Build and refine shopping-focused strategies (when applicable), including feed-aware thinking for product catalogs and creative merchandising Campaign Strategy & Execution, • Build and manage full-funnel campaigns across Google Search, Performance Max, Display/YouTube, Meta, and TikTok, • Structure accounts and campaigns thoughtfully (campaigns, asset groups, ad sets, audiences, creatives, landing pages), • Own day-to-day optimization: budgets, bids, targeting, placements, creative rotation, and performance improvements, • Develop and run testing roadmaps for creative angles, offers, audiences, and landing pages Platform Expertise • Google Ads: Search, Performance Max, conversion actions, audience signals, asset group strategy, shopping/feed considerations (when relevant), and troubleshooting performance drivers, • Meta: Ads Manager + Business Manager, pixel/CAPI awareness, campaign structure, audience strategy (broad, interest, lookalikes, retargeting), and creative testing, • TikTok: campaign setup, audience targeting, creative iteration, and performance optimization Performance, Reporting & Insights, • Track, report, and improve core KPIs: ROAS, ROI, CPA/CPL, CAC, CVR, CTR, CPC, and revenue, • Analyze results across platforms and communicate what changed, why it changed, and what actions to take next, • Provide clear weekly updates and performance summaries with next-step recommendations Conversion Tracking & Troubleshooting, • Validate and troubleshoot conversion tracking across platforms (pixel/tag health, events, attribution, UTMs), • Diagnose issues impacting performance (tracking gaps, disapprovals, learning limitations, data quality, landing page issues), • Collaborate with web/dev/analytics teams to improve tracking implementation (GTM/GA4 familiarity preferred) Copy & Creative Collaboration, • Write and test ad copy across platforms (headlines, primary text, descriptions, hooks), • Provide performance-based creative briefs and iteration feedback to designers/video editors, • 3-5+ years of hands-on experience managing campaigns in Google Ads, Meta Ads, and TikTok Ads, • Strong e-commerce background, including experience optimizing for online purchases and revenue, • Proven ability to improve and scale performance toward ROAS/ROI goals, • Working knowledge of:, • Google Ads Performance Max strategy and optimization levers, • Meta Ads Manager + Meta Business Manager (assets, permissions, pixels, domains), • Conversion tracking fundamentals, attribution, and troubleshooting methodology, • Strong analytical skills and ability to translate data into actionable decisions, • Ability to write performance-focused ad copy and manage structured testing Proof of Past Success (Required) Candidates must be able to show real examples of prior results, such as: • Case studies, dashboards, or screenshots demonstrating performance improvements (ROAS, CAC, revenue growth, CPA reduction), • Clear explanations of what was done (campaign structure, testing strategy, creative learnings, tracking changes) and why it worked, • GA4 + GTM experience (event setup, debugging, UTM governance), • Experience with Google Merchant Center, product feeds, supplemental feeds, promotions, and catalog strategy, • Experience with YouTube, Microsoft Ads, LinkedIn Ads, Reddit, or programmatic/display platforms, • Experience integrating paid media data with Shopify/BigCommerce/WooCommerce and/or CRMs, • CRO experience: landing page optimization, heatmaps, A/B tests, funnel analysis What Success Looks Like (First 60-90 Days), • Campaigns are structured cleanly with accurate measurement and clear testing priorities, • Tracking is validated and attribution blind spots are reduced, • A consistent testing cadence is in place (creative + audiences + offers + landing pages), • Performance trends improve (ROAS/CAC efficiency and/or revenue volume growth), • Communication is proactive, clear, and action-oriented FL RESIDENTS HIGHLY PREFERRED