Director of Growth Marketing
21 days ago
Chicago
Job DescriptionDirector of Growth Marketing Location: Remote/Hybrid (Strongly Preferred: Chicago or southeast Michigan) Reports to: VP of Community and Patient Engagement Company: Town Square Health About Town Square Health Town Square Health is building a new kind of value-based care model. Our team has come together with one goal in mind: to create the gold standard for how we experience healthcare in the United States. We are opening our first multi-specialty health centers serving Medicare- eligible patients, with plans for expansion into multiple markets. Town Square Health is looking for bold, collaborative, thoughtful, and highly effective people to join our team. The Opportunity We’re seeking a Director of Growth Marketing to lead Town Square Health’s marketing strategy across patient acquisition, brand awareness, and market expansion. This is a hands-on, high-impact role for a growth-minded marketer who thrives at the intersection of healthcare, technology, and social impact. The ideal candidate will bring deep experience in digital marketing, performance media, and growth experimentation—preferably in a value-based care or senior-focused healthcare environment. You’ll lead efforts to scale new patient enrollment, strengthen our market presence, and support expansion into new regions. Key Responsibilities Growth Strategy and Execution • Develop and execute an integrated growth marketing strategy to drive patient acquisition across all Town Square Health markets., • Build multi-channel campaigns (digital, social, search, direct mail, and community channels) that optimize conversion from awareness through enrollment., • Partner with leadership to forecast, measure, and optimize CAC, LTV, and conversion funnel performance., • Lead A/B testing, attribution modeling, and performance analysis to continually improve results.Digital Marketing Leadership, • Oversee performance media (Google Ads, Meta, programmatic, etc.) and CRM-driven nurture campaigns to build scalable growth pipelines., • Optimize the website and landing pages for SEO, SEM, and conversion rate improvements., • Manage agency and vendor relationships to ensure alignment with business goals and ROI.Team and Vendor Management, • Supervise and mentor a growing marketing team, fostering collaboration, creativity, and accountability., • Manage relationships with external contractors, consultants, and agencies to deliver high-quality work on time and within budget., • Develop clear performance goals and ensure alignment across all internal and external marketing resources.Brand and Messaging, • Translate Town Square Health’s mission and care model into compelling storytelling that resonates with older adults, caregivers, and referral sources., • Ensure consistent brand messaging across digital, print, and community marketing channels., • Partner with the Outreach and Engagement team to integrate local activation efforts (events, partnerships, etc.) with digital campaigns for maximum impact.Data and Insights, • Develop dashboards and reporting frameworks to track KPIs, campaign ROI, and patient acquisition trends., • Collaborate with Operations, Technology, and Clinical teams to identify growth opportunities and refine targeting strategies.Qualifications, • 7+ years of progressive experience in growth or performance marketing, ideally within healthcare, senior care, or insurance., • Proven success driving measurable patient or consumer acquisition through digital channels., • Deep understanding of paid media, CRM, marketing automation, and digital analytics tools (Google Analytics, HubSpot, Salesforce, etc.)., • Experience with healthcare consumer behavior, Medicare Advantage marketing, or value-based care strongly preferred., • Strong analytical skills and comfort with data-driven decision-making., • Excellent leadership, collaboration, and communication abilities., • Mission-driven mindset and a passion for improving access to high-quality primary care.What We Offer, • Competitive compensation, including equity and performance-based incentives, • Starting salary range of $145,000-$152,000, • Comprehensive benefits package (medical, dental, vision, 401k), • Flexible hybrid work model, with preference for candidates who can work in-person 1-2 days a week in our Chicago, IL, or Ann Arbor, MI locations. 14AAMt8z6I