Marketing and Communications Manager
hace 2 días
London
The RoleThe Marketing and Communications Manager plays a critical role in shaping the School’s future, working in close partnership with the Headmistress to align marketing strategies with the broader vision and values of Eaton Square Prep School. This role requires a dynamic and passionate individual who will not only grow awareness of the school but also actively enhance its reputation within the local and wider community.The successful candidate will be responsible for creating engaging and on-brand content that supports the School’s communications strategy and enhances its reputation with prospective families, current pupils, alumni, and the wider community. This role is vital to ensuring consistent and impactful messaging that reflects the values, achievements, and daily life of the School, while helping to meet pupil recruitment and engagement objectives. In addition, they will work closely with the Bursar to oversee the marketing budget – delivering well-planned and impactful organic and paid campaigns that showcase the School’s ethos, achievements, and distinctive character.This is a role for someone who enjoys working in a small, high-performing team and who thrives in a fast-paced, people-focused environment. You will regularly engage with children and families – so warmth, approachability, and a genuine interest in education is essential. It is an ideal position for someone who wants to have real impact – not just in marketing outcomes, but in shaping the future of a thriving school. You will quickly get to know our wonderful community and play an important part in sharing what makes Eaton Square Prep School so special.Key Duties and ResponsibilitiesGeneral Marketing• Lead marketing initiatives to support admissions objectives and promote the school’s ethos and values.• Contribute to the marketing budget plan, ensuring cost-effective campaigns and resource allocation.• Develop marketing materials such as prospectuses, newsletters, and other collateral that reflect the school’s culture and excellence.• Champion storytelling to highlight achievements and positive aspects of school life.• Work closely with the Head and leadership team to identify opportunities to enhance the school’s visibility and reputation.• Stay informed on emerging trends and innovative communication tools to improve outreach.• Manage PR opportunities and build relationships with local businesses, estate agents, education consultants, nurseries, and parent groups to raise the school’s profile.Digital Marketing• Maintain and update the school’s website and social media channels to reflect the vibrant school community.• Oversee all digital marketing activity, including social media, email campaigns, SEO, PPC, and paid advertising.• Direct and deliver content strategy across digital platforms, ensuring consistent, engaging messaging aligned with school values.• Manage creation of digital content (video, audio, photography) and maintain the digital asset library; liaise with external agencies as needed.• Schedule, publish, and monitor social media posts; respond to engagement promptly and professionally.• Analyse performance metrics and provide reports to inform future campaigns and improve engagement.• Ensure brand consistency in tone and messaging across all platforms.• Brief and manage external agencies for paid social campaigns and monitor effectiveness.• Create and distribute marketing emails, invitations, and surveys; track and report on performance.Event Management• Collaborate with Admissions and other teams to support recruitment events and community outreach.• Assist in organising and publicising school events such as Open Mornings.• Attend school events (productions, prize days, sports days, assemblies) to capture photography for marketing purposes.• Collate newsletters and end-of-term video presentations to showcase school life.Key Skills and AttributesTechnical Skills: Excellent skills in standard Microsoft software, as well as simple design work using tools such as Canva and Adobe Creative Cloud will be required; familiarity with basic photo and video editing skills is an advantage. A strong knowledge of content creation forsocial media channels is also essential.Charismatic and Warm: A natural people-person who leaves a positive and lasting impression on everyone they meet, both in person and virtually.Passionate and Engaged: Deeply committed to the School’s success, passionate about education, and eager to actively participate in school life.Dynamic and Confident: Able to hold a room and lead discussions with parents, staff, and pupils in both formal and informal settings.Meticulous and Detail-Oriented: Highly organised and methodical, with a keen eye for details, particularly in managing communications.Team Player: Thrives in a collaborative environment, working closely with the Headmistress, teachers, and other staff to achieve common goals.Ambitious and Goal-Oriented: Motivated by success, driven to meet and exceed admissions targets, and excited about the prospect of making a tangible impact on the School’s future.Loves Children: Naturally connects with children, creating a positive and engaging environment during tours and school events, and demonstrating genuine care for each child.Essential Skills and ExperienceThe ideal candidate will have:• Previous experience in marketing, customer service, or a related role, ideally within the education sector is an advantage but not essential. We will welcome applicants from other backgrounds.• Proficiency with Canva, social media platforms and Mailchimp.• Experience managing marketing budgets and developing and executing a marketing plan.• Strong communication and interpersonal skills with the ability to engage confidently with parents, students, and staff.• Excellent IT skills, with the ability to use digital tools creatively to promote the school across multiple platforms.• A flair for creative marketing – bringing fresh ideas, strong visual awareness, and an eye for detail.• Ability to manage multiple tasks efficiently and meet deadlines.• A proactive, hands-on attitude and willingness to get stuck in as part of a small, high-performing team.• A passion for education and the ethos of Eaton Square Prep School is essential.Why Work at Eaton Square Prep School?Part of Dukes Education – As part of Dukes Education, staff benefit from professional development, training, and career progression opportunities. Being in a wider network allows for collaboration, sharing best practices, and strong support for both new and experienced teachers.Well-resourced house school – Eaton Square Prep School is a nurturing and welcoming school with a true home-from-home atmosphere. Our size allows us to focus on each child while maintaining excellent facilities that support high-quality teaching and learning.Wonderful pupils – Our children are curious, kind, and engaged, making teaching here a joy.With a focus on personal development, creativity, and academic growth, pupils are encouraged to be their best in a supportive environment.Committed staff team – At Eaton Square Prep School, you will be part of a dedicated and supportive team of professionals who share a passion for education. Our teachers work together to inspire and challenge pupils, fostering shared learning and continuous improvement.A culture of creativity, excellence, and community – Eaton Square Prep values academic success and personal growth, ensuring children become confident, well-rounded individuals. Our culture of innovation, inclusivity, and pastoral care makes this a special place to work.In addition, staff have access to:• Dukes Education group CPD events, training sessions, workshops, collaborative development days and courses each year, plus invitations to all Dukes events, talks, kids’ camps, and more.• An Employee Assistance Programme, including six free in-person counselling sessions for both you and your family members.• Cycle to work scheme.• Staff loans for training.• Free daily lunches and refreshments.• A warm staff culture with regular staff socials.• Access to Wellhub (including substantially discounted gym membership, fitness classes and wellbeing apps).About Dukes EducationDukes Education is a carefully curated family of exceptional independent schools, nurseries, and colleges, united by a shared commitment to providing the highest quality education.With settings across the UK and Europe, Dukes educates over 20,000 young people. Founded on a belief in nurturing every child’s potential, Dukes schools retain their own distinctive ethos and character while benefiting from the support and expertise of a wider network.Eaton Square Prep School became part of the Dukes Education family in 2018, joining a network of schools that uphold the same values of warmth, excellence, and ambition. For staff, this partnership brings exciting opportunities for professional development, with access to an outstanding programme of CPD and training. Teachers benefit from collaborative learning, observing best practice across the group, and engaging in training that enhances their expertise. Dukes Education is committed to the growth of its educators, ensuring they are continually inspired, supported, and equipped to deliver the very best teaching and learning experience for their pupils. Being part of Dukes Education provides staff with excellent opportunities for career progression, with the potential for promotion within the group’s network of schools.One of the unique strengths of Dukes Education is its model of autonomy within community. Each school maintains its own identity, leadership, and traditions, while still benefiting from the support and shared knowledge of the wider group. The balance between independence and collaboration ensures that pupils and staff alike receive the best of both worlds: a school that feels like home, with the backing of a group that champions excellence in education.