UGC Specialist / Content Creator UK
1 day ago
Manchester
Freelance UGC Specialist / Content Creator UK\n\nour client is a creative and technology company\n\ninnovating at the forefront of marketing for over 30 years.\n\nIn a world moving faster than ever, we’re pioneering new technologies to future-proof brands and accelerate their growth.\n\nOur clients include at FTSE 100\n\nWe believe in people before technology. We also believe in doing the right thing, which is why we’re a certified B Corp and put equal emphasis on people, planet and profit.\n\nOur team environment is highly collaborative, interdisciplinary and driven by great ideas from everyone involved. You could say we’re a bit more grown-up. That’s why we attract energetic, creative, and entrepreneuria\n\nWe’re looking for a highly creative and performance-driven self-employed freelance Content Creator, ideally a specialist in UGC and Paid Social, to develop and produce compelling content across the core ABG social channels, on a contract basis. The freelancer will sit at the intersection of storytelling, luxury branding, and paid media performance.\n\nFurther detail\n\nYou will be engaged to deliver high-quality assets that resonate with premium audiences – particularly in the luxury car hire and travel space. You understand how to blend aspirational visuals with conversion-focused messaging.\n\nWhat we’re looking for (in a nutshell):\n\n * A strategic thinker – at ease with setting overall direction, able to brainstorm and ideate across content themes, concepts and executions, and communicate this with confidence to the client\n\n * Demonstrable experience of capturing UGC content first-hand, comfortable in a production environment, working collaboratively on the ground\n\n * An individual familiar with editing tools and design software, i.e. Adobe Premiere Pro, After Effects, Final Cut Pro, Figma, CapCut, Canva or similar\n\n * Experience working in collaboration with performance marketers to generate best-in-class paid social outputs, or at least familiar with best practice across key social channels – Meta, TikTok, LinkedIn, Reddit, YouTube in particular\n\n * A strong awareness of social media trends and the ability to translate them into relevant and reactive content opportunities\n\n * A freelancer with the availability to travel (typically Europe and twice a year) if required for project delivery*\n\n * Proficient in the use of AI tools to accelerate ideation, scripting, editing and creative iteration (e.g. generative video, automated captions, concept generation.\n\nScope of services:\n\n * Overall strategic direction and approach to UGC/Paid social and organic social media content, to maintain a consistent luxury aesthetic and brand identity across all content\n\n * Production of high-performing paid social content tailored for channels, formats and campaign objectives\n\n * Writing and refining ad copy, hooks, and key messaging to maximise engagement and conversion, in line with brand tone of voice\n\n * Collaborate with the performance marketing team as required to align deliverables with campaign objectives.\n\nSpecific Requirements:\n\n * Proven experience creating organic and paid social content across Meta, TikTok, LinkedIn, YouTube and Reddit\n\n * Strong portfolio showcasing video-first content\n\n * Experience scripting, directing and producing UGC-style content (e.g. creator-led ads, testimonials, TikTok-native storytelling formats\n\n * Proficiency with tools such as Adobe Premiere Pro, After Effects, Final Cut Pro, Figma, CapCut, Canva or similar\n\n * Strong understanding of performance marketing and direct-response creative and ability to iterate content based on insights\n\n * Familiarity with social media management tools (e.g. Sprout or similar)\n\n * Ability to monitor, interpret and report on performance, with an understanding of key social metrics\n\n * Comfortable working independently and managing multiple projects simultaneously\n\nNice to haves:\n\n * Proven experience in managing a content calendar geared towards organic follower growth\n\n * Deep understanding of platform-native creative (e.g. TikTok-first storytelling, Meta hook-based ads, Reddit community tone\n\n * Experience working first-hand in the car hire, automotive or travel sectors\n\n * Exposure to luxury brands or high-end audiences is highly desirable\n\n * Experience collaborating with or briefing external content creators\n\nThis specification outlines the scope of work for a self-employed freelance Content Creator. The individual engaged will operate as an independent contractor responsible for their own taxes, pension, insurance and equipment.\n\n * Duration: May start, for 8 months (to end of 2026), with a potential view to extending\n\n * Fee: A fixed monthly retainer of £3,700 will be paid for the duration of the contract\n\n * Payment: monthly in arrears upon invoice\n\n * All associated costs would be agreed separately