Senior Sales Manager
18 hours ago
London
📍 Wimbledon, London | Immediate Start About XpoFairs Xpofairs has created a proprietary online trade show platform that modernizes how businesses exhibit, connect, and trade globally, efficiently, and at scale. We combine smart technology with a practical, commercial approach to make exhibiting simpler, faster, and far more cost-effective, while delivering better outcomes for exhibitors and visitors and a positive impact on the world. Our platform has already powered our first events. The next phase is clear: scale fast, scale smart, and scale sustainably. The Role We are hiring a Senior Sales Manager to lead revenue growth and build a high-performing sales function. This is a hands-on leadership role in an early-stage business: you will contribute to designing the sales structure, recruit and develop a team, and set the standards for outreach, conversion, and account management. You will run deals end-to-end—from cold prospecting through closing larger commercial agreements—while ensuring the team hits targets and improves performance month-on-month. You’ll also bring strong CRM discipline, reporting rigour, and clear operating procedures. Energy matters. We want a leader who is upbeat, personable, and brings a positive office presence to someone who will help shape culture as we scale. What You'll Be Responsible For? • Design and implement a scalable sales strategy for online trade shows across multiple industries and territories., • Hire, manage, coach, and motivate a high-output sales team., • Create a performance culture with clear expectations, daily activity standards, regular pipeline/deal reviews, and continuous training., • Personally drive pipeline generation and close key strategic deals., • Lead outbound prospecting across cold calling, email sequencing, and social media outreach., • Develop pricing/packaging where required and run commercial negotiations through to signed agreements., • Land lighthouse accounts in priority industry sectors., • Implement and enforce CRM standards: stages, hygiene, activity logging, forecasting, and reporting., • Build the operating cadence (daily, weekly targets, dashboards, pipeline reviews, deal reviews, and training sessions)., • Create repeatable playbooks for prospecting, qualification, proposals, follow-ups, and handovers., • Report weekly to the founders and maintain forecast accuracy., • In collaboration with the founders, set revenue targets and ensure funnel integrity., • Develop partnerships and collaborations with relevant industry bodies., • Pioneer AI-driven approaches to improve efficiency, consistency, and performance., • Work closely with founders/product teams to feed market insights into platform development and messaging., • Develop sponsorship opportunities as an additional revenue stream. What Success Looks Like? • A functioning sales machine with clear process, metrics, and accountability., • A consistent, high-quality pipeline built through structured outbound activity., • Strong conversion performance across the funnel (meeting rate, proposal rate, close rate)., • A trained, motivated sales team hitting targets and improving month-on-month., • Clean CRM data and forecasting leadership can rely on., • Key wins closed that validate the proposition and create momentum for scale. Who This Role Suits • At least 7 years’ experience in a Senior Sales Manager position (or equivalent). We will also consider exceptional candidates with fewer years’ experience who are academically strong and clearly on a trajectory toward a Head of Sales role., • Significant B2B sales experience (technology/media/services/platforms preferred)., • Proven track record building sales from scratch: outbound → pipeline → closes → team scale., • Experience coaching and developing junior talent in fast-paced environments., • Experience building and leading teams selling internationally is strongly preferred. Skills and Behaviours • Strong outbound leadership: cold calling, messaging, objection handling, follow-up discipline., • Commercial judgement: pricing, negotiation, stakeholder management, deal structuring., • Operational excellence: CRM rigour, forecasting, dashboards, cadence, and process adherence., • Highly effective at reporting and communicating with the founders in a clear, concise, and results-focused manner, • Entrepreneurial mindset: comfort with ambiguity, speed, adaptability and building as you go., • A strong academic record with A grades is preferred. Experience in events, SaaS, marketplaces, media, or sponsorship-led models is helpful. What We Offer • Early-stage leadership seat with direct impact on growth., • High autonomy and visibility, working closely with founders and group leadership., • The opportunity to build a team and sales culture from the ground up., • Competitive compensation with performance upside, • Office-based role in a high-energy, professional team environment., • A genuine path to becoming a core leader in the business — and for exceptional performance, potential participation in longer-term equity/ownership subject to performance and proven impact. This is a full-time office-based role at our offices in Wimbledon. How To Apply Please apply to: . with your CV and a short note outlining: • Teams you’ve built and led., • Revenue outcomes achieved.